Whether looking for certain products or services, or researching a specific topic, the internet is almost everybody's go-to resource. It is therefore very important for companies, organisations and self-employed people or freelancers, to have their own internet presence. These days, this is the only way to ensure that your services and offers will be noticed.
If you want to build your own website
, there are many options. There is a wide selection of web design services for both advanced users or professionals, and beginners alike. Even without any prior knowledge of designing a website, there are a number of tools available to assist you in making your own website. Before considering exactly how you will create your website, first think about what kind of site you are interested in – different sites serve different purposes. Some of the most common website formats are as follows:Personal Website
Websites can be used to display a personal story or a family story. With such sites, it is common to explain one's interests and career path with photos – and the themes are more often than not part of the webmaster's personal experience. In addition to this, personal websites
are often created for special occasions (weddings
, additions to the family, etc.). This type of website is often used as a diary that is viewable to the public. Blog
A blog (long form: weblog) is a website that mostly publishes content in the style of a diary or a magazine. Similarly to the private website option above, all content focuses on the blogger. However, in contrast to a private website, a blog usually centres on one specific theme or topic. In terms of blog content, there are almost no limits; popular themes include popular culture, fashion, lifestyle, technology or politics.
With high-quality and sought-after content, texts suited to your target audience and an appealing web design, it is easy to set up a successful blog
that also earns money. The most common web applications for the creation of a blog are wordpress.com, blogger.com and tumblr.com.Photo Gallery
The internet is full of images in all shapes and sizes – so much so that some there are a number of websites that are almost entirely dedicated to them. Artist and photographer websites, as well as sites for furniture, jewellery or fashion brands, also include a lot of imagery.
Generally speaking, photo galleries are a great option for companies or businesses that need to display a number of products or references. The way in which a photo gallery is embedded on a website
depends on the system used to create your website, or your website builder. There is also a large selection of social media platforms that offer a simple method of publishing and circulating images (for example: Instagram, Pinterest or Flickr).Promotional Website
Some people use their website for professional purposes and upload their C.V. as well as further information on their professional career and some work samples. A referral to somebody's promotional website can make your application stand out from the crowd and act as a testament to a forward-thinking and initiative-showing applicant – as long as it is well presented and aesthetically pleasing.
To ensure that your personal data is not open to the public, protect your private documents (personal résumé, certificates, etc.) in a password-protected section of your website. This way, you simply have to send the password to the relevant person dealing with your application.Online Business Cards
For business relations it is a good idea to build a website in the style of a business card. The great advantage of business cards is the speed with which they can be designed. A single page for basic information and contact options is also sufficient. Some online business cards are made from a number of web pages in order to display certain information separately, such as your own portfolio. Online business cards for both companies and self-employed people, have the same purpose as promotional websites for people on job hunts; your internet presence displays your personal strengths and should contribute to your personal success. Regardless of whether your digital business card is a single page or a complete website, this is normally the starting point for small companies in the digital world – especially for small businesses and self-employed people – and eventually grows into a full-fledged business website.Company Website
Company websites usually have a larger amount of content and a deeper structure than online business cards. Depending on the sector or the firm, business websites usually contain content that has an informative or entertaining function. An online presence can strengthen a company's image, it can be used as a marketing platform for new publications and services, or provide support as well as communication channels for the target group. The same applies to the websites of self-employed people and organisations that do not solely aim to make a profit. Many company websites do not just inform about their various products and services, but also offer a service to purchase or order such items directly via their website. There are also many sites that exist exclusively for specific products or brands. If the focus of a commercial website is on the sale of goods, then it is considered an online shop.Online Shop/Web Shop
E-commerce is an integral part of everyday life for many people and an end to the online trading boom is nowhere near in sight. For those wanting to create their own online shop
, a fully-functioning and specified website is of course required. In addition to this, there are a number of other aspects to take note of: before creating an online shop, it is important to first create a business plan
. Other areas of responsibility include the distribution of purchased goods
and the search engine optimisation (SEO)
of the online shop in order to make it more visible in Google search results. In addition to this, as an online retailer there are various legal frameworks
that must be adhered to.Which MyWebsite package should I use to build my website?
Whether a private user, a freelancer, an online retailer, or a small or large business owner, with 1&1 MyWebsite anyone can create a professional website without any prior coding knowledge. Each MyWebsite package
includes the following:
- the website editor with which you create your website
- a large selection of industry design templates, optimised for use on various devices
- hosting on a secure and reliable web space
- a domain name of choice, including a suitable email address
- round-the-clock support
All packages are available at an attractive price regardless of what stage your business is at – some of the larger packages not only include the basic features, but also thousands of industry-specific design templates, hundreds of web apps and millions of images stored in the 1&1 image library. Regardless of which package you choose, they are all suitable for anybody who wants to create a simple and functional personal or business website.
Our more comprehensive packages are the best value for money and are suited to a sales-oriented business website. They can offer all the basics alongside some extra features such as marketing tools (for SEO, Facebook, newsletters, analytics), professional mail packages, and an SSL certificate. Our top package also offers features for the effective operation of an online business such as an online shop for hundreds of products, payment and shipping options, as well as marketplace connections with Amazon and eBay.What skills do I need to create my own website?
If you are creating your internet presence the classic way – with a HTML editor and CSS – or relying on tools such as a Content Management System (CMS) or a website builder, both depend heavily on your previous knowledge and experience in website design. Working with computer languages
HTML is a markup language used to create pages on the World Wide Web with information and various features. During the early internet days, HTML (Hypertext Markup Language)
was a very important part of designing a website and there was no other option but to write the HTML source code yourself in order to create your own website.
.Content management systems and website builders
There are of course other options for website design that do not involve directly working with the source code of a site: for this purpose a Content Management System (CMS) or a website builder (also known as a website toolbox) can be used. Such software simplifies the structure and creation of a website with an easy-to-use user interface that makes them suitable for web design beginners and allows the creation of a website to be done quickly and intuitively. However, such tools can at times be limited in terms of design options.
Aside from web design program for beginners, there are various CMS that also meet professional requirements – most of these are CMS rather than website builders. Many of the well-known CMS
offer a lot of freedom when designing a website, but for this you also require a certain degree of familiarisation with the software. When working with a CMS the content is separated from the design, making it easier to manage. In practice, a pre-made template (a design template), which can be modified at a later point, is usually used for the design. With many CMS you can also take over the design completely, for which an external web editor is usually used.
Most of the creative possibilities are self-evident if you write the source code yourself and design your website through the use of programming languages. Nonetheless, many CMS offer an excellent variety in terms of web design. On the one hand, the CMS developers regularly update the applications and design features in keeping with modern web design. On the other hand, especially in terms of CMS, the community contributes greatly to the improvement of the tool by developing extensions, tools and templates (free or paid). It is recommendable for total beginners to take advantage of the uncomplicated web builders as they are easy to use and, despite their limited functionality, are quite sufficient for the creation of many website types.
Beginners can also create an attractive website with 1&1 – for this, no knowledge of HTML, CSS, or any programming language is required. Our developers have ensured that each phase of creating a website is made as easy as possible. With each one of our packages, we provide you with server capacity and your desired domain. We offer hundreds of industry-related designs and images, all you need to do is select and create your website according to your preference. The appearance of the backend, the place where all alterations take place, largely corresponds to that of the frontend. This allows you to keep an eye on how the end result looks when you design your web pages. All it takes is the click of a mouse to activate certain elements, and then move them into the desired position. Using a versatile editor allows you to easily write a text for your site – use it to adjust the font size and make other formatting adjustments such as underlining text. In addition to this, photos, videos and links can be easily integrated. Create your own website with one of our MyWebsite packages – all of which do not require knowledge of computer languages like HTML or CSS. All you need to build a website with us is an idea, some time, and some willingness to have fun! Successful results can be seen in just a short period of time. In addition to this, changes to the layout can be made at any time without the fear of losing content – this is made possible by the separation of content and design. You can try and test different layouts and decide which layout best suits your content. A clear advantage is that you do not have to decide on a certain appearance right from the beginning nor do you have to reenter the content whenever you make a change.