Pre-Register for a .shop domain to guarantee a clearer branding message
Have your website listed with a .shop domain so potential visitors can identify your website as a retailer when listed on search engine or price comparison results. With websites such as www.fashion.shop, www.cupcakes.buy and www.furniture.store, URLs are now self-explanatory. With a clearer branding message, potential visitors will know the exact purpose of your website before even visiting the page. For eCommerce sites, traffic received will be from visitors with a higher chance of making a purchase, potentially increasing revenues. Buying a .shop domain from 1&1 also provides clearer, concise URLs that are memorable for both potential and existing visitors, allowing for easier referrals through word of mouth.