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Do you have any questions or suggestions? Contact us now Patrick Schaudel 1&1 eCommerce Expert
1&1 Search Engine Marketing
From £19.99/monthexcl. VAT
  • Targeted keywords to attract new customers
  • Professional campaigns managed by 1&1 marketing experts
  • Fixed budget limits set by you

Expert knowledge for your online success

More than half of all buying decisions are based on online searches and Google remains the leading search engine provider.

Full service and active campaign management
  • 1&1 experts take full care of your marketing campaign so that you can develop the perfect Google AdWords strategy
  • Whatever your aim, 1&1 will help you increase your number of visitors and attract new customers
  • Benefit from experienced 1&1 search engine marketing specialists
Specify and evaluate search terms
Specify and evaluate search terms
With targeted keywords and effective text ads, you can successfully reach customers locally and globally.

The 1&1 marketing experts provide you with active campaign management for maximum results within your set budget:

- Select relevant keywords and permanent keyword searches, which are then periodically expanded and optimised

- Review your success and your expected Google search position

- Specify your budget for keyword selection
Select your budget
Select your budget
In order to secure your keyword phrases, the 1&1 marketing experts will be able to agree a maximum pay per click budget with you.

- When your keyword phrases are searched online, your advert will appear in the search result listings in a position which corresponds to the amount you are willing to pay per individual click. For example, the ad with the highest bid will be shown in first place.

- This means that you only pay for traffic to your website on a pay per click basis.

- You can agree the overall budget for these ads with the 1&1 marketing experts in advance.
Performance analysis and reporting
Performance analysis and reporting
Regular analysis of your results is crucial in order to understand the benefits of your site optimisation and measure your success.

- Analyse keywords and text ads that are most often clicked

- Receive performance analysis and the resulting optimisation suggestions in a clear report

- Consult with 1&1 experts and optimise your content based on your individual needs
"1&1 offer more than technology. Our aim is to help you achieve online success."

Do you have any questions or suggestions? Contact us now

Patrick Schaudel1&1 eCommerce Expert
More information

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FAQ - Frequently asked questions about the topic:

Search Engine Marketing

  • What is search engine advertising and how does 1&1 assist with it?

    Search engine advertising (SEA) is an efficient and affordable online marketing strategy that helps your company website to enjoy greater visibility by advertising on Google using varying methods. We differentiate between Google Ads, which are paid advertising, and the organic search results, whose ranking is determined only by the search algorithm. When you advertise on Google, text is displayed above, next to, or under the search results if it suits the search query, and is identified through the "ad" label. Aside from this, there is little difference between them and the snippets (text extracts from websites) in the middle. Ads on google are free initially; the clicks that the advert generates are billed. The price per click depends on your budget and how accurately your website is suited to the search query. As Google is by far the most used search engine in the UK, search engine advertisement here is among the most profitable. AdWords is a program that Google uses to sell its adverts worldwide. With our tool you can invest in Google-AdWords campaigns in just a few clicks. The 1&1 experts can give you advice on finding the Google advertising plan that's right for your budget and takes into account the right keywords. With the right strategy for search engine adverts you can then directly and efficiently target potential clients.
  • Do Internet users notice Google AdWords campaigns?

    You might think that most Internet users ignore Google Ads that have been marked as adverts and concentrate instead on the organic search results, but the high click rates of search advertising, proves that this is not the case. In addition, clicking on a sponsored Google search result leads to a website that matches the search query just as much as a non-sponsored link. The reason: Google will only show the adverts if they are tailored to the relevant keywords. Landing a good position for your advert on the Google search results pages is not just a question of budget. To rank through search engine advertising the quality of both the advert itself and the linked pages must be ensured. Google analyses the relevance of your keywords to the products or services you offer. With the right Google AdWords campaign, high rankings on the Google search pages are easily achieved, even on a low budget.
  • I can go directly to AdWords to place adverts on Google. Why do I need the 1&1 Search Engine Marketing?

    The 1&1 tool for search engine advertising was developed specifically for inexperienced online marketers. Google AdWords was designed in a way that provides step-by-step instructions on how to create a Google AdWords campaign. However, there is a significant difference between an autodidactic and professionally optimised campaign: an optimised campaign utilises the know-how of experienced experts and relies on the use of the right keywords at the right time. This means you can reach more potential clients in a shorter space of time. Our service also saves you the time and hassle of having to get acquainted with the world of Google AdWords optimisation.

    The experts from 1&1 offer you a convenient SEA service for AdWords in place of a cost-intensive consultation from an SEA agency. We determine the right keywords for you that are used most frequently to search for your products or services. To do this, we analyse your page and take your branch environment into consideration to make your Google advertising as efficient as possible. Our marketing team will contact you and discuss the individual aspects of your search engine advertising. You can then analyse the success of your AdWords campaign directly using the search engine advertisement tool, set a monthly limit for your budget and thanks to the integrated statistics, you will always know how your campaign is doing.
  • What other options does 1&1 offer related to search engine marketing?

    For your company website to rank higher among the organic (non-sponsored) search results your content must be optimised. This is done through so-called search engine optimisation (SEO). In addition to 1&1 Search Engine Marketing, we offer 1&1 rankingCoach as a further efficient online marketing method as an add-on to your hosting package. The technical and textual elements of your website are optimised in a way that leads Google to view it as more relevant in regard to your keywords and consequently rank it higher. Ultimately, your optimised site is rewarded with higher visibility among the search results.

    As with preparing your search engine advertisements, we identify the right keywords for your website. These are then integrated naturally and evenly-distributed into the texts on your website and supplemented by multimedia content, such as optimised product images. Combining 1&1 rankingCoach with our Google AdWords optimisation feature will lead you to emerge victoriously among the search engine results—sponsored and non-sponsored. The perfect mixture of SEA and SEO builds the foundation for successful online marketing.
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