Our online marketing suite contains four tools: 1&1 Search Engine Marketing, 1&1 SEO Spotlight, 1&1 E-Mail Marketing Manager, and 1&1 ListLocal for your directory entries. Search engine advertising
refers to the text ads that can be seen on search engines like Google. They appear whenever an internet user searches for specific products and services. They appear largely similar to the organic (unsponsored) results and are only distinguishable by a small "ad" label. If you would like to position your adverts here, you can do this through search engine advertising and Google marketing tools such as AdWords, which is responsible for selling advertisements. We find the best keywords for you and gainfully invest your advertising budget in AdWords. 1&1 SEO Spotlight
improves the visibility of your website among the organic search results. There are various measures you can employ to improve your visibility on Google and win popularity. We know which websites receive preferential treatment from Google and help you to make sure that your company website is one of them.
1&1 E-Mail Marketing Manager, the convenient newsletter tool
, helps you to stay in touch with existing and potential clients, strengthen customer loyalty, and animate existing customers to visit your website or make a purchase. The emails are carefully tailored to different target groups to allow you to address the wants and needs of your customers. The tool automatically updates the email with a personalized address, including the name of its subscribers.
A further important component of our online marketing suite is 1&1 List Local
. This tool helps you to list your business on Google Maps and other branch directories. You are probably familiar with the small map that Google features in the top right corner of its results page. List Local not only improves your visibility on Google, but also on Facebook and other directories specific to your local area. If you change your location or contact information List Local will automatically update all entries—saving you time and hassle.