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Reach the pinnacle of search engine results!

Take the free Website Check!

1&1 rankingCoach analyses your site in seconds. Check now whether your website needs improving.




£9.99/monthexcl. VAT
£19.99/monthexcl. VAT

For successful search engine optimisation

For successful search engine optimisation + search engine advertising with AdWords

The most effective way to successful search engine listings

Search engine optimisation with 1&1 rankingCoach is amazingly simple. Try it for yourself!
Quickly improve the visibility of your website in search engine results and leave your competitors behind!

Conquer search engine optimisation step-by-step

1&1 rankingCoach supports all popular website platforms and content management systems. Whether you are working with WordPress, Joomla!, Magento, 1&1 MyWebsite or any other system, 1&1 rankingCoach guides you with matching video tutorials.

Website Analysis - The first step is an inventory of your website which is done automatically by entering your domain. As a result, you'll get a clear overview of all the criteria evaluated with both positive features as well as possible weak links listed.

Local SEO - Listing of your company's details for free in online directories has two advantages: Firstly, registration is based on local and regional presence. Secondly, search engines take into account the links between such directories and your website when evaluating search relevance and ranking results. This means a higher ranking for you. 1&1 rankingCoach connects you with these respective sites and explains exactly how the listing process works.

Onpage - Optimse website content step-by-step. Whether your website's title, selection of keywords or content structure, everything has an impact on your site's ranking in search results. 1&1 rankingCoach helps you optimise all relevant areas with step-by-step instructions.

Link Setup - Search engines are always striving to place the most relevant entries as high as possible on search results. One criteria is how frequently a site is linked from other related websites. 1&1 rankingCoach checks the back links of your competitors and helps you find related and trustworthy websites where a link would be helpful for you.

Social - Facebook, Twitter and LinkedIn are important platforms for exchanging information and communication. It's a great opportunity for companies to address their own target groups and to distinguish themselves from their competitors. On the social page, you will find a list of the most important social platforms for companies. 1&1 rankingCoach will take you to the respective registration pages and explain how the signup process works and what you should look out for.

Place ads after search results

With targeted keywords and effective content, you can reach potential customers when they search for products or services that you specialise in.
You can decide which search terms best suit your target group, which day of the week, time and region to target.

Ad placement for local searches

Display your ad in Google Maps within certain areas.
When a user enters a certain keyword in Google Maps, your ad will appear if the user is located within a certain radius of your company, or if the specific location has been entered into the search field.

Step-by-step guide to successful ad placement

1&1 rankingCoach makes it easier for you - we explain what you need to do in simple steps, all without the need of prior experience.

Your ideal search terms - The booking of the desired search terms (keywords) takes place at Google with an auction procedure and depends on the desired position in the search result. In doing so, you determine what is best for you by clicking on your preferred keyword for the targeted position.

If someone searches for "your" search terms, your ad appears at the location of the search result that matches your bid: The ad with the highest bid is shown first, with the second highest shown next, and so on.

Campaign management and budget - Keep your advertising budget under control as you only pay for successful contacts (cost per click). Because you specify the day, time and regional placement of your ad, you can optimise the ad circulation and make effective use of it at all times.

In addition, you can monitor your overall spending by capping it at a certain amount.

Create and optimise ad content - 1&1 rankingCoach automatically builds optimised text suggestions for your ad based on your search terms, saving you time and effort.
You can also create your own ad content or differing versions and then compare the respective click success rates with the others. You will receive valuable tips and suggestions for optimisation from 1&1 rankingCoach.

This allows you to steadily optimise your success.

Evaluation and Monitoring

An overview of everything you need

With 1&1 rankingCoach, you'll be able to see the performance and positioning of your keywords as well as those of your competitors. Keep track and compare the success rates of your changes and react immediately to any new recommendations made by 1&1 rankingCoach. Additionally, all results can be conveniently exported as CSV or Excel files.

FAQ: How to improve my Google ranking

  • What various factors are used to improve my Google ranking?

    Google optimisation is referred to by industry experts as search engine optimisation (SEO). When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks—links on other websites that lead to your website—and the snippet. The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. Otherwise, Google will automatically create the snippet using text from your website—meaning, for the site description, Google would simply display the first line of text from the relevant webpage. In leaving Google to determine the site description, you are giving away a crucial opportunity to improve SEO and increase your search engine ranking. It is essential that internet users are able to see from the entry title and description which products or services are behind the search result.

    Backlinks refers to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimisation, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose webhosting with 1&1 and we'll take care of the optimisation of these elements for you.
  • How can the text and content of my website help to improve my Google ranking?

    Google always strives to give users the best possible search results. The company works diligently to distinguish high-quality websites from those which are untrustworthy or not as rich in content. With 1&1 Hosting and the associated website and shop solutions, you are on the safe side from the very beginning. Websites hosted with us have the best possible load time, and the page layout makes it easy to optimise for Google. We cannot create the texts for your products and services, however, we want to support you to write text that will help to improve search engine rankings.

    That's why we created a text optimisation tool which can be used by every SEO beginner. When it comes to understanding how to improve Google rankings, the most crucial component is the logical distribution of the keyword—the term that your target group uses to search Google—as well as its synonyms. For example, if you sell natural cosmetics, this is the keyword that must appear several times in your text. SEO experts consider optimal keyword weight to be 2-4% of the entire text. Our tool analyses your texts and shows you which search terms would bring up the corresponding page on Google. This enables you to quickly and easily identify the keyword to which you can adapt the rest of your website text. The content of your text also affects your Google ranking: gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice, or whatever fits your website to help you get found online that much easier.
  • How much does Google optimisation cost?

    Google optimisation is included in the competitive monthly price of 1&1 SEO Spotlight. The tool has been designed so simply that you will quickly get your bearings. What's more, it focuses only on the most important SEO measures that are known to increase search engine ranking. These include text optimisation, snippet optimisation (optimisation of the search result entry) and the building of backlinks.

    There are SEO tools (both free and paid for) which anyone can use to optimise their website themselves. The most well-known are SISTRIX, Searchmetrics or SEOlytics. Majestic SEO or Ahrefs, and they're used specifically for backlink analysis. However, these tools are not so easy for SEO beginners. As a practical and affordable alternative for inexperienced web operators, we suggest Google optimisation via our SEO tool. For one, it should noticeably improve your Google ranking. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool—not to mention the money you save in comparison to paying an SEO agency.