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1&1 rankingCoach

Place your website at the top of Google

from £9.99per month1

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  • 1&1 rankingCoach Basic

    £9.99/month1
    • Optimise your website
    • Keep track of 3 competitors
    • Monitor up to 20 keywords
    • Task management with numerous video tutorials
    • Monitor

    • Measure your success

    • Access to a blog for experts and news

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Top search engine optimisation

1&1 rankingCoach supports all popular website platforms and content management systems.

FAQ - Frequently asked questions about the topic:

How to improve my Google ranking

  • What various factors are used to improve my Google ranking?

    Google optimisation is referred to by industry experts as search engine optimisation (SEO). When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks—links on other websites that lead to your website—and the snippet. The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. Otherwise, Google will automatically create the snippet using text from your website—meaning, for the site description, Google would simply display the first line of text from the relevant webpage. In leaving Google to determine the site description, you are giving away a crucial opportunity to improve SEO and increase your search engine ranking. It is essential that internet users are able to see from the entry title and description which products or services are behind the search result.

    Backlinks refers to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimisation, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose webhosting with 1&1 and we'll take care of the optimisation of these elements for you.

  • How can the text and content of my website help to improve my Google ranking?

    Google always strives to give users the best possible search results. The company works diligently to distinguish high-quality websites from those which are untrustworthy or not as rich in content. With 1&1 Hosting and the associated website and shop solutions, you are on the safe side from the very beginning. Websites hosted with us have the best possible load time, and the page layout makes it easy to optimise for Google. We cannot create the texts for your products and services, however, we want to support you to write text that will help to improve search engine rankings.

    That's why we created a text optimisation tool which can be used by every SEO beginner. When it comes to understanding how to improve Google rankings, the most crucial component is the logical distribution of the keyword—the term that your target group uses to search Google—as well as its synonyms. For example, if you sell natural cosmetics, this is the keyword that must appear several times in your text. SEO experts consider optimal keyword weight to be 2-4% of the entire text. Our tool analyses your texts and shows you which search terms would bring up the corresponding page on Google. This enables you to quickly and easily identify the keyword to which you can adapt the rest of your website text. The content of your text also affects your Google ranking: gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice, or whatever fits your website to help you get found online that much easier.

  • How much does Google optimisation cost?

    Google optimisation is included in the competitive monthly price of 1&1 SEO Spotlight. The tool has been designed so simply that you will quickly get your bearings. What's more, it focuses only on the most important SEO measures that are known to increase search engine ranking. These include text optimisation, snippet optimisation (optimisation of the search result entry) and the building of backlinks.

    There are SEO tools (both free and paid for) which anyone can use to optimise their website themselves. The most well-known are SISTRIX, Searchmetrics or SEOlytics. Majestic SEO or Ahrefs, and they're used specifically for backlink analysis. However, these tools are not so easy for SEO beginners. As a practical and affordable alternative for inexperienced web operators, we suggest Google optimisation via our SEO tool. For one, it should noticeably improve your Google ranking. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool—not to mention the money you save in comparison to paying an SEO agency.

    You can save even more with the 1&1 Marketing Essentials: along with 1&1 SEO Spotlight, which can be used to work on your website in order to improve your Google ranking, the savings package offers further tools which help to expand the reach of your website:
    1&1 Search Engine Marketing, 1&1 E-Mail Marketing Manager and 1&1 List Local. Of course, the tools can also be bought individually.