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How to create a newsletter

Improve customer loyalty

Easy to use tool for creating newsletters and convenient address management with a variety of delivery options

Only £9.99/month1

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Make satisfied customers repeat customers

Newsletters are an effective and affordable way of communicating directly with your existing customers.

Tried and tested design templates guarantee fast and professional newsletter creation

The user-friendly address management allows you to create individual customer groups and import existing addresses easily

General information such as contacts, recipient addresses, and welcome emails or login confirmation can be managed centrally

Clear reporting demonstrates how successful your newsletters are in real time

The setup wizard makes everything easy!

The setup wizard helps you take care of all the legal requirements of your newsletter

Design templates

Choose from a range of design templates to optimise your newsletter text and image combination.


All templates can be edited via simple drag and drop functionality. You can personalise your newsletters by choosing from a range of salutations, enabling you to address your customers personally. The relevant placeholders will be automatically populated with the appropriate contact information for your clients.

Test your newsletter

To make sure that the layout and content of your newsletter are to your liking, you can send a test email to up to 5 different contacts. Once you've decided that you're happy with everything, you can go ahead and send the final newsletter to your contacts.

Measure your success

Unlike traditional print advertising, you can analyse your newsletter statistics immediately after your first email has been delivered.

Just days after it's been sent, you can view how many customers read your newsletter and what time of the day generated the best response.

The click-through rate is also clearly recorded in your newsletter statistics.

How to create a newsletter

  • What is the purpose of newsletter marketing?

    Whether your business is bricks-and-mortar store or online only, advertising is an essential promotional resource. It comprises one of the most effective methods for directly targeting and addressing potential customers. Newsletter marketing is one of the most direct communication channels you can choose for mass customer contact. It can be geared towards a specific target group and, above all, it capitalises on existing customers. When you create a newsletter, you can ensure that you and your business stick in people's mind. Inform your customers of new products and special occasions. You can also use newsletter software to introduce your offers to new prospective customers. Unlike the increasingly aggressive banner ad, the newsletter's charm lies in its cooperative marketing style: you can only send a newsletter with the customer's consent and is only read voluntarily. You must therefore compose the content accordingly so that it captures the attention and doesn't end up unread in the deleted folder.
  • What are some tips on how to create a good newsletter?

    Create a newsletter with a catchy subject line or an exciting opener which piques the reader's curiosity and makes them read on. Address your target group directly and pay attention to the tone. What age is your target group? Should the text sound formal, or can it be a bit more casual? Write in short, concise sentences. Try to put yourself in the reader's shoes. Imagine what kind of email marketing you personally would be interested in receiving. Useful information such as practical tips or information regarding promotions and offers provides more reader value than flat advertising slogans. Provide your customers with a newsletter which is enriching to read – be it through worthwhile background information regarding your products or through personalised offers. In addition, use the visual appeal of relevant images and learn how to create a newsletter template that is eye-catching. Space the text out so that it's easy to read. In this respect, good newsletter content is no different from that of a good website.
  • How often can I send my newsletter, and to whom?

    Newsletter marketing is an excellent way to stay in touch with your customers. However, do not send your newsletter out too often; otherwise certain customers will view you in a negative light. The right amount depends on your business model. A daily newsletter is, however, not advisable.

    To protect against misuse, email marketing is subject to legal restrictions which you should be aware of: newsletters can only be sent to customers who have previously given their consent to receive such emails (the so-called double opt-in process). This can be given by placing a tick in the relevant box, or, for example, by entering an email address into a designated field on the website. You can easily set up the necessary subscription box using the Newsletter Tool.
  • How can a Newsletter Tool help to create a professional newsletter?

    With the Newsletter Tool, you can compose different emails according to target group, customer type or season. The various newsletters are sent directly from the tool. The main advantage: you can centrally manage your entire contact list. In addition, mailing can be set according to time. In the emails that are sent, customers are automatically greeted by name or title. The functionality of the tool is topped off by the statistics function. Here you can measure the success of your newsletter campaign and see exactly what percentage of the emails were read.

    What makes our offer unique is that you don't need newsletter software. 1&1 hosting along with the Website builder already contains the 1&1 E-Mail Marketing Manager, just in a simpler form. As you don't need to install any software, it can be used online from anywhere. Alternatively, users of a hosting or MyWebsite package can also order the Newsletter Tool at a later date. The package includes your own domain name as well as your own individual email address, which you can also use for the 1&1 E-Mail Marketing Manager.
  • What prior technical knowledge do I need in order to use the Newsletter Tool?

    None. Our software to create newsletters is so user-friendly that installing and using it requires no prior technical know-how. To make a newsletter, use the simple drag-and-drop technique, whereby you can easily insert images and text blocks. So, using this modular design, you can create a professional newsletter in a flash. Of course it also comes with more detailed step-by-step instructions. This requires no prior knowledge in newsletter marketing. The most important thing is that you know your target group, and know how to create a newsletter containing the tone and content that is most likely to engage them.