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1&1 Email Marketing

For efficient email communication

Professional email marketing
for effective customer acquisition
From £4/month Get started

E-Mail Marketing Basic

E-Mail Marketing Plus

E-Mail Marketing Pro

£4/monthexcl. VAT
£8/monthexcl. VAT
£15/monthexcl. VAT
incl. 10,000 emails per month
incl. 25,000 emails per month
incl. 60,000 emails per month

Turn prospective buyers into repeat customers

With 1&1 Email Marketing, you are your own Head of Marketing and can take the success of your business into your own hands. Boost your sales with marketing automation.

Newsletters: simply effective

No marketing method is faster, easier, and more cost-effective than sending an email newsletter. With no printing, stationery, or postage costs, you can always start a mailing list for your existing customer and prospects - including performance analysis. Whether you want to share interesting news or a special offer, with 1&1 Email Marketing you will always find a good reason to attract readers' attention - for a regular and sustainable customer relationship.

Easy to create

Save time and effort with our email editor: a simple and intuitive interface makes it easy to craft attractive and professional email newsletters.

Drag and drop editor - With just a few clicks of the mouse, you can adapt text and image content to your desired email. You can drag and drop text and visual elements, as well as call-to-action buttons. You can also add new elements, and replace placeholder content with your own text and pictures, so it looks exactly how you envisioned.

Address your customers personally - A personal customer approach promises better opening and click-through rates than an impersonal bulk email. Therefore, when creating an email, you can use special placeholders that are automatically filled with the relevant customer information when you send them. You can set variables for all the information you have in your address list, such as name, location, or birthday.

Registration form for your website - To attract prospects and future customers, we offer you straightforward integration of a newsletter registration form for your website. You can quickly configure the registration form in the Control Centre for 1&1 Email Marketing. Simply copy the generated code to the desired location on your website – for a constantly growing list of contacts.

Simply continue to use existing HTML code - With 1&1 Email Marketing, you can also easily integrate existing designs or individual elements using HTML code and continue to use them.

Design templates for every need

Whether it's interesting news or a limited-time special offer, with 1&1 Email Marketing you can
quickly select a suitable template from dozens of designs and create your own personalised email.

Optimised for every screen

In order for your emails to leave a lasting impression with your customers, all email templates are responsive, meaning that your emails automatically adapt to the screen size of the recipients – visually beautiful and always easy to read.

Easy to schedule and send

The planning and implementation of newsletters is now very easy with 1&1 Email Marketing.

Marketing automation - With 1&1 Email Marketing, you save a lot of time by setting up specific emails in advance for recurring events. These can be automatically sent at a later date, for example, if a customer opens an email from you or clicks on a certain button. Similarly, you can send automated emails to wish customers well on their birthdays or on holidays throughout the year.

Simple address selection - 1&1 Email Marketing offers you extensive selection options for your prospect and customer base. Any existing information in your address pool can be used to select who you email – so you can send targeted information to selected target groups.
Our suggestion: save frequently-used selections, so you only need one click to get your upcoming email ready to send to your target group.

Simple setup of your email inbox - To send and receive emails you need an email account. The 1&1 Email Marketing Manager is compatible with all email providers. The connection to your mailbox is very easy to set up in the 1&1 Control Centre.

Evaluate quickly and optimise successfully

Track the success of your email campaign in real time. Integrated campaign tracking allows you to see comparisons with previous emails and A/B tests increase the chances of success for better performance.

Detailed evaluations and success reporting - Extensive evaluations are available for every email you send. Clearly-illustrated representations of the data will help you to see who opened which email, and who clicked on a call to action button. Places with the highest opening and click-through rates can be clearly visualised on a map. On request, you can export your reports as a PDF file.

Campaign comparisons - All information about sent emails can also be compared with emails that were sent in the past. This means you can always determine the success of your previous optimisations.

A/B tests for successful campaigns - Perform A/B tests like the pros. The concept is simple: You create a copy of one of your scheduled emails and change the subject line, greeting, or offer. You then send both variants to a small selection of different customers. After a short time, you can see which variant achieves a higher opening and click-through rate. Then choose the most promising option and send it out to all your other customers.

Email Marketing Software

  • Email marketing: why is it easier with 1&1 email marketing services?

    With our all-in-one email marketing software, you can establish direct contact with your customers and address them both personally and appropriately. All customer contacts can be managed from one central location and you can choose from a host of different design templates (email templates) to design personalised email campaigns or newsletters. These can be tailored, for example, to target groups, customer status, or season. The respective email design can be adjusted in no time at all.

    With a 1&1 email marketing campaign, customers can enjoy total design freedom in addition to responsive web design, allowing your emails to be optimally displayed on every end device. This way, you can reach your target group on their preferred device no matter where they are located. If necessary, you can set up marketing automation, which sends out emails that you have created in advance. Whether a personalised email newsletter or a campaign for the entire customer base, the time-saving aspect of email automation is one of the obvious benefits of the intelligent, reliable email tool – including a personalised address for each contact.
  • What is the purpose of email marketing?

    Whether you run your business online or locally, advertising is an important element of sales. Email marketing is a direct communication channel and is therefore one of the most efficient methods of addressing (potential) customers in a targeted and personal way. By creating a mailing service, you can easily target a specific audience and reach many customers in one go.

    You can activate existing customers via email marketing by simply reminding them of you and your offers. For example, share news about goods, services and trends or inform your customers about special promotions. This way, prospective customers will also become familiar with your offer or with the respective news that you are promoting with the current email campaign.

    In contrast to intrusive banner advertising, personalised emails are an accepted form of marketing: a newsletter is sent out to an email list with the customer's consent and only read if the content sparks interest. This means that all your email campaigns must be customised and both visually and contextually appealing so that they attract attention and do not end up unread or deleted.
  • Do I require prior marketing knowledge?

    Marketing knowledge can of course improve the chances of success of your email marketing campaign. However, the most important thing is that you know your target group well, know what tone to use, and with what content you can best reach and inspire them.

    With our mailing software, you will always have a detailed view of the success of your campaigns. Extensive tracking and analysis functions provide important information on opens and click-through rates, including geographical data. You can see in real-time who opens your emails, when they open them, on which device they view them on, and whether or not they click on a call-to-action. This way, you gain valuable insights into which areas you can optimise your campaign. With the 1&1 email marketing tool, you can easily compare current successes with the results of previous campaigns.
  • Do I require technical knowledge for the 1&1 email marketing tool?

    No. The email editor and user interface are so intuitive that you do not need any previous knowledge. Simply select the appropriate design template and tap on it. You can easily insert entire text boxes by using the 'drag and drop' function – the same method can be used with images, videos, buttons, etc. It is possible to move elements of the design template to suit your taste. In no time at all, you can write visually appealing, personalised emails and create entire email campaigns using a modular system. Detailed step-by-step instructions are just a click away at all times.

    Thanks to responsive registration forms (double opt-in), which you simply embed on your website as a widget or integrate as a popup, your contact list grows automatically and you gain valuable leads for your email marketing campaigns. You do not require any programming knowledge for this either. The email tool will synchronise the prospective customers with your email list automatically. It is just as easy to import existing contact lists into the email tool (for example as CSV, TXT, or XLS files).
  • What should be considered in email marketing?

    Above all, you should bear in mind the legal conditions of email marketing. Since these change frequently depending on technical capabilities, you should always make an effort to stay up to date. This is the basis for creating and sending email marketing campaigns to both new and existing customers. Otherwise, you run the risk of partaking in unauthorised advertising.

    Two general rules always apply:
    1. The advertising must be desired by the recipient. Only that what is desired and meets a need is positively received and results in customer loyalty.
    2. The recipient must approve the sending of the advertisement in advance according to the double opt-in process. Everything else is considered spam, so make sure that the basis for your email marketing campaign is correct and that your efforts do not end up caught in the spam filter.
  • How do I design a successful email marketing newsletter?

    Start with a snappy subject and content that will arouse curiosity and prompt them to read further. Address your target group directly and make sure to use the right tone. Consider carefully whether your text should sound more formal or if a relaxed approach is more appropriate. Always bear in mind the age of your target group.

    Write short, concise sentences and put yourself in your readers' shoes. What kind of newsletter would you personally like to see in your mailbox? Practical tips, helpful information or news on discounts or special offers are more worth reading than flat advertising slogans. Offer your customers a newsletter with added value – either with interesting information about your products or individualised offers.

    Harness the power of appealing images. Make sure your text has a clear layout and space it out with paragraphs and subheadings so that the eyes can focus on the important information easily. In this respect, good newsletter content is similar to good website content.
  • How often should I send out newsletter marketing emails?

    Email marketing is an effective way of addressing both new and existing customers. However, be careful not to get in touch with your target audience too often. Limit it to when you have relevant news to share. The right level also depends largely on your business model. A daily newsletter is not recommended in any case.