1&1 Email Marketing
For efficient email communication
for effective customer acquisition
E-Mail Marketing Basic
E-Mail Marketing Plus
E-Mail Marketing Pro
incl. 10,000 emails per month
incl. 25,000 emails per month
incl. 60,000 emails per month
Turn prospective buyers into repeat customers
With 1&1 Email Marketing, you are your own Head of Marketing and can take the success of your business into your own hands. Boost your sales with marketing automation.
Newsletters: simply effective
No marketing method is faster, easier, and more cost-effective than sending an email newsletter. With no printing, stationery, or postage costs, you can always start a mailing list for your existing customer and prospects - including performance analysis. Whether you want to share interesting news or a special offer, with 1&1 Email Marketing you will always find a good reason to attract readers' attention - for a regular and sustainable customer relationship.
Easy to create
Save time and effort with our email editor: a simple and intuitive interface makes it easy to craft attractive and professional email newsletters.
Drag and drop editor - With just a few clicks of the mouse, you can adapt text and image content to your desired email. You can drag and drop text and visual elements, as well as call-to-action buttons. You can also add new elements, and replace placeholder content with your own text and pictures, so it looks exactly how you envisioned.
Address your customers personally - A personal customer approach promises better opening and click-through rates than an impersonal bulk email. Therefore, when creating an email, you can use special placeholders that are automatically filled with the relevant customer information when you send them. You can set variables for all the information you have in your address list, such as name, location, or birthday.
Registration form for your website - To attract prospects and future customers, we offer you straightforward integration of a newsletter registration form for your website. You can quickly configure the registration form in the Control Centre for 1&1 Email Marketing. Simply copy the generated code to the desired location on your website – for a constantly growing list of contacts.
Simply continue to use existing HTML code - With 1&1 Email Marketing, you can also easily integrate existing designs or individual elements using HTML code and continue to use them.
Design templates for every need
Whether it's interesting news or a limited-time special offer, with 1&1 Email Marketing you can
quickly select a suitable template from dozens of designs and create your own personalised email.
Optimised for every screen
In order for your emails to leave a lasting impression with your customers, all email templates are responsive, meaning that your emails automatically adapt to the screen size of the recipients – visually beautiful and always easy to read.
Easy to schedule and send
The planning and implementation of newsletters is now very easy with 1&1 Email Marketing.
Marketing automation - With 1&1 Email Marketing, you save a lot of time by setting up specific emails in advance for recurring events. These can be automatically sent at a later date, for example, if a customer opens an email from you or clicks on a certain button. Similarly, you can send automated emails to wish customers well on their birthdays or on holidays throughout the year.
Simple address selection - 1&1 Email Marketing offers you extensive selection options for your prospect and customer base. Any existing information in your address pool can be used to select who you email – so you can send targeted information to selected target groups.
Our suggestion: save frequently-used selections, so you only need one click to get your upcoming email ready to send to your target group.
Simple setup of your email inbox - To send and receive emails you need an email account. The 1&1 Email Marketing Manager is compatible with all email providers. The connection to your mailbox is very easy to set up in the 1&1 Control Centre.
Evaluate quickly and optimise successfully
Track the success of your email campaign in real time. Integrated campaign tracking allows you to see comparisons with previous emails and A/B tests increase the chances of success for better performance.
Detailed evaluations and success reporting - Extensive evaluations are available for every email you send. Clearly-illustrated representations of the data will help you to see who opened which email, and who clicked on a call to action button. Places with the highest opening and click-through rates can be clearly visualised on a map. On request, you can export your reports as a PDF file.
Campaign comparisons - All information about sent emails can also be compared with emails that were sent in the past. This means you can always determine the success of your previous optimisations.
A/B tests for successful campaigns - Perform A/B tests like the pros. The concept is simple: You create a copy of one of your scheduled emails and change the subject line, greeting, or offer. You then send both variants to a small selection of different customers. After a short time, you can see which variant achieves a higher opening and click-through rate. Then choose the most promising option and send it out to all your other customers.