Design your own logo - why is it important?
If you are an entrepreneur with a unique offer, you need an attractive visual framework for your products, services and content. Your logo is therefore integral to the appearance and corporate identity of your company. As a symbol of all the important characteristics of your company, it reflects the identity, personality and values of your brand. The basis for a strong corporate identity is a convincing and representative corporate design – a unique appearance for your company with uniform design elements and a representative logo. Not only does your logo visually add to your website or your shop sign, it is an optical thread that weaves through all the offers and services of your company, including business cards, mailings or promotional items. When you create your own company logo, you create an individual look that conveys your image in a clear, appealing and memorable way. Design elements, such as font, color and shape, are carefully chosen to help customers connect your logo design to your name.
When you create your own logo, you should not only choose the color, the font and the design, but also make sure that it can be displayed optimally on a wide variety of media; such as your website or printed products. You should use well-scaled file formats, which can be edited, adapted and reproduced for any purpose. Also, legal restrictions have to be considered: your logo design should not use or copy graphics or image elements from other designs without prior consent. This will ensure that your logo does not infringe on any design or image copyrights
in either print form or on your website. Therefore, the design elements of your logo should be sufficiently different from those of your competitors. With our logo generator, you can safely choose from thousands of individual logo designs that you can use without restriction.
How can I create the design for my logo?
Once you have the right idea, there are many different ways to create your own company logo. If you are tech savvy, you can design your logo and export it using image processing software. High-quality graphics programs however, are usually expensive and also require prior technical knowledge. You can also hire an external agency to fashion your logo, which gives you the advantage of dictating all of the aspects of your desired logo design whilst giving you the flexibility to adapt to your own specifications. However, these services are usually quite expensive and are therefore not optimal for smaller companies.
Another way to create your own logo is to utilize available logo designer online services. This allows you to design your logo online using your own browser, without prior knowledge or additional software. The logo generator from 1&1 offers you exceptional services to design your logo online. The 1&1 logo generator quickly and easily presents you with thousands of logo design ideas featuring your company name. With easy-to-use tools, you can design the layout, colors, fonts and arrangement of your logo according to your wishes. This allows you to create your own logo easily by hand.
What to look out for when you create your own company logo
Your company logo is not just a simple advertising image for your company - it is the heart of your corporate design and the visual sign that connects customers right away. In order to ensure that your logo design fits you perfectly, you should take a few important points into account when designing. Before you go about the visual design, you should consider what your company stands for, what makes it especially attractive to the target group you are addressing, and what effect you want to achieve. In addition to the basic design of your logo with the right graphics and picture elements, the interaction of the font and the color is important; as the shape, layout and tonality of the logo determine how your brand affects potential customers. It is not for nothing that certain logos have a high recognition value in many people's eyes because of their special color or form.
The color scheme of your company logo should match both your industry and your product or services. A color wheel, which divides the primary colors red, yellow and blue into a spectrum, can be useful in the decision. It helps to test color combinations, for example monochrome combinations with a main color tone or complementary color combinations with different or contrasting colors. This is where you define the creative framework, the look of your brand, and define your own guidelines for form, color, font and layout. Your logo is an indispensable visual component that your customers should recognize as iconic, either as part of your website, business cards, mailings or merchandise. If you are planning to create your own company logo and want to ensure that it is a suitable design that will help present a uniform corporate image, similar to your corporate website, you might find this guide to the latest web design trends
How can I create a logo that is suitable for my industry?
Depending on what you offer your customers, you want to convey your image and values with your logo. Certain designs and color combinations have proven to be particularly suitable for some industries. If, for example, you are creating a logo for a conservative business field, colder blues or greens are a safe choice. These shades are calming and convey maturity, trustworthiness and seriousness, which is important in real estate offices, law firms, insurance companies or banks. For other professions, where impulsiveness, dynamism and passion play a dominant role, warm color combinations with red, orange or purple can also be used; for example in advertising companies, creative agencies or furnishing houses.
Is your business more open, creative and modern, such as a colorful cupcake shop, a bar with a hip scene or a funky boutique? Then unusual or colorful color combinations could help your brand stand out. Contrasting designs with elegant black or neutral white can also offer a pleasant visual appeal. You can even use color-inverted logos, use the white font on a dark background, or combine different font types. But the most important thing is, do not choose a logo design that does not meet your expectations, values and goals. Let yourself be inspired and test different variants.
Design your own logo - current trends
There is a lot of freedom when you design your own logo. The 1&1 logo generator gives you a wide range of fonts, shapes and color combinations that you can customize. This gives you the look that best supports your brand. When you design your own logo you can, for example, use forms or symbols that are directly or abstractly linked to your offer. For example, if you sell products of a certain category (such as shoes, jewelry, cars or mobile phones), or cover a specific service (such as medicine, technology, or craft), a logo design that outlines such a product could be appropriate for your business and resonate with your customers. An effective and clear combination of words and images that customers can identify with, provides a secure feeling when using your services.
Concise and clear logo designs are a particularly good choice because they are more recognizable on mobile devices than complex or filigree logos. Similar to current web design trends
the general consensus in corporate design is that mobile surfing for customer generation is incredibly important. When you create your own logo, you should be careful not to overload your design with too many visual elements. However, if you want to make your logo design more exciting or playful – for example, with bright colors or flowing color transitions, geometric symbols, intricate shapes or three-dimensional objects – you should also not be afraid to do so. Here, it is important that the design has a suitable recognition value for your services. In the digital age, you can always convince your customers with an appealing, clear, and elegant logo.
What file formats does the 1&1 Logo Generator produce?
The logo generator allows you to save your designs in different file formats. For example, you can create a PNG logo, as well as GIF, JPG logos, which can be read and reused using software, for example as an element on your corporate website. However, these high-definition raster files consist of individual pixels and cannot be enlarged without a loss in quality. For this purpose however, vector files are suitable, which allow you to edit your logo and output it without loss. The logo generator allows you to save your logos in the vector formats SVG and EPS. These file formats ensure that your logo can be used as an unlimited, scalable print design for materials such as brochures or letterheads. This gives you maximum flexibility and means you can process your logo in the best quality for all marketing purposes. Whether you want to add your logo to e-mail signatures, print it on business cards, integrate it into your website, or present it in social networks – the 1&1 logo generator lets you use your files as many times as you want.
Can I create my logo free of charge with the 1&1 logo generator?
The 1&1 logo generator gives you free access to thousands of designs that you can quickly and easily find, customize and store. With the easy-to-use tool, you can design your logo online – including picture elements, size, color, font and layout – intuitively and with just a few clicks. Once you are completely satisfied with your logo design, you will be charged a one-time fee for the download. After you have downloaded and saved your file, you can use it for unlimited purposes without any legal restrictions – in GIF, JPG, PNG, SVG or EPS file formats. With the logo generator, you can not only design your own logo, but you can also save on the cost of the design generation itself, as well as the costly commissioning of graphic designers or agencies. From the very beginning, you decide on your own concepts and only pay for the logo design if you are completely satisfied with the result.
Can I design other advertising materials with my logo?
Yes. A great advantage of the 1&1 logo generator is that it allows you to integrate your personal logo directly into your advertising media. When you create your own logo with the logo generator from 1&1 you can adapt it at any time, utilizing it for other advertising media is quick and simple. Moreover, you can already see the various ways in which your logo will impact your corporate design and your customers, with the unique preview mode. Once you have saved your logo, you will be given a preview of how it looks on your business card or advertisements, such as t-shirts, cups, pens, etc. If that's not enough, you can even directly request the appropriate advertising material for your company.
Do I need an image processing program to create a logo?
No. The logo generator from 1&1 is completely browser-based. This means that it functions without the installation of complicated software. Not only does it make it easy for you to create your logo online, you also don't need prior image processing knowledge in order to design your own logo. All you have to do is choose your favorite motif, a matching font and a pleasing color scheme from the various design proposals that the logo generator presents. So you decide which style you like best for your logo. With the help of the practical and simple image processing tool in the logo generator, you can then flexibly customize your logo, adapting the layout, color and size, image and text elements at any time. In this way you are able to create a company logo that is attractive, stands out, and represents your company perfectly – all without any technical knowledge.
Do I need to download software to create a logo?
No. The browser-based logo generator from 1&1 allows you to easily design your logo online and save it as a file. All you need is an Internet-enabled browser, which allows you to access the logo generator. Therefore, you do not need to buy, download, or install separate software to use this logo design tool. The logo tool is compatible with the most common browsers and can be used immediately, without any intermediate steps. You can therefore work flexibly with the logo generator and conveniently create your logo online without being dependent on any specific operating systems.