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Do you have any questions or suggestions? Contact us now Silvio Schimke 1&1 Online Marketing Expert

Reach the pinnacle of search engine results!

With 1&1 rankingCoach, take online marketing into your own hands, independent of your website's technology and no matter where you're hosted or what provider you use. It's the sure-fire way to increase visitors to your site and sales for your business.

1&1 rankingCoach
  • Step-by-step guides on improving your Google ranking
  • Competition monitoring and success measurements
  • On request: search engine advertising with professional campaign management
From £9.99/month1excl. 20% VAT

Complete the free Website Check!

In just a few seconds, we analyse how your website is displayed in search engines and provide you with guidelines on how to reach your potential for optimisation - with the aim of achieving top visibility in search engines.

Take the free Website Check!

The most effective way

to successful search engine listings

Search engine optimisation with 1&1 rankingCoach is amazingly simple. Try it for yourself!

Quickly improve the visibility of your website in search engine results and leave your competitors behind!













Advertise online for future success!

Reach out to your target audience at the right place and right time with the help of Google Ads - whether regional, national or any other location worldwide. All with fixed budget caps.



SEARCH ENGINE ADVERTISING
Tailor your ads according to keywords
With targeted keywords and effective content, you can reach potential customers when they search for products or services that you specialise in.

You can decide which search terms best suit your target group, which day of the week, time and region to target. You can also set specific ads for those returning users who have visited your site before.
SEARCH ENGINE ADVERTISING
Ad placement for local searches
Display your ad in Google Maps within certain areas.

When a user enters a certain keyword in Google Maps, your ad will appear if the user is located within a certain radius of your company, or if the specific location has been entered into the search field.

Evaluation and Monitoring

Search engine optimisation and advertising are ongoing processes, as your competitors are also continuing to improve their rankings. With 1&1 rankingCoach, you will not only receive updates on your own website's performance but also those of your direct competitors.

EVALUATION AND MONITORING
An overview of everything you need
With 1&1 rankingCoach, you'll be able to see the performance and positioning of your keywords and ads as well as those of your competitors. Keep track and compare the success rates of your changes and react immediately to any new recommendations made by 1&1 rankingCoach. Additionally, all results can be conveniently exported as CSV or Excel files.

Try 1&1 rankingCoach!

Check now whether your website needs improving. 1&1 rankingCoach analyses your site in seconds, free of charge and with no obligation. Try now and decide yourself.

Take the free Website Check!

£100 voucher for your Google ads

Basic

Pro

For successful search engine optimisation

For successful search engine optimisation + search engine advertising with AdWords

£9.99/month1excl. 20% VAT
£19.99/month2excl. 20% VAT
    • A simple configuration process gives you direct access to a range of search engine optimisation features for your domain

    • Adapt and change, optimised for flexibility

    • Onpage, local SEO, link building and social media with numerous video tutorials

    • Of your own keywords and those of your competitors

    • with reports automatically sent to you

    • A simple configuration process gives you direct access to a range of search engine optimisation and advertising features for your domain

    • Adapt and change, optimised for flexibility

    • Onpage, local SEO, link building and social media with numerous video tutorials

    • Of your own keywords and those of your competitors, plus detailed evaluations of the AdWord campaigns

    • with reports automatically sent to you

    • Automated ad proposals and ongoing optimisation of the current campaign

    • From £1 to a maximum of £15 per day

    • Coupon consists of a £75 Google AdWords coupon and £25 starting balance

    • Start, pause or exit a campaign at any time

    • Only pay for advertising costs that are actually incurred


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FAQ - Frequently asked questions about the topic:

How to improve my Google ranking

  • What various factors are used to improve my Google ranking?

    Google optimisation is referred to by industry experts as search engine optimisation (SEO). When looking at how to rank higher on Google, the most important factors to consider are the content of your website (text, images, etc.), backlinks—links on other websites that lead to your website—and the snippet. The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards. Otherwise, Google will automatically create the snippet using text from your website—meaning, for the site description, Google would simply display the first line of text from the relevant webpage. In leaving Google to determine the site description, you are giving away a crucial opportunity to improve SEO and increase your search engine ranking. It is essential that internet users are able to see from the entry title and description which products or services are behind the search result.

    Backlinks refers to links on other websites which lead to your company page. Google counts these as recommendations for your site from third parties. If several such recommendations accrue, the reward is a higher website ranking. In order to get the most out of Google optimisation, you should take the building up of backlinks into consideration. Use your contacts and pay attention to the credibility of the link giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. Alongside these factors, there are also some technical website requirements which help to improve your Google ranking, such as fast loading time, for example. Choose webhosting with 1&1 and we'll take care of the optimisation of these elements for you.
  • How can the text and content of my website help to improve my Google ranking?

    Google always strives to give users the best possible search results. The company works diligently to distinguish high-quality websites from those which are untrustworthy or not as rich in content. With 1&1 Hosting and the associated website and shop solutions, you are on the safe side from the very beginning. Websites hosted with us have the best possible load time, and the page layout makes it easy to optimise for Google. We cannot create the texts for your products and services, however, we want to support you to write text that will help to improve search engine rankings.

    That's why we created a text optimisation tool which can be used by every SEO beginner. When it comes to understanding how to improve Google rankings, the most crucial component is the logical distribution of the keyword—the term that your target group uses to search Google—as well as its synonyms. For example, if you sell natural cosmetics, this is the keyword that must appear several times in your text. SEO experts consider optimal keyword weight to be 2-4% of the entire text. Our tool analyses your texts and shows you which search terms would bring up the corresponding page on Google. This enables you to quickly and easily identify the keyword to which you can adapt the rest of your website text. The content of your text also affects your Google ranking: gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice, or whatever fits your website to help you get found online that much easier.
  • How much does Google optimisation cost?

    Google optimisation is included in the competitive monthly price of 1&1 SEO Spotlight. The tool has been designed so simply that you will quickly get your bearings. What's more, it focuses only on the most important SEO measures that are known to increase search engine ranking. These include text optimisation, snippet optimisation (optimisation of the search result entry) and the building of backlinks.

    There are SEO tools (both free and paid for) which anyone can use to optimise their website themselves. The most well-known are SISTRIX, Searchmetrics or SEOlytics. Majestic SEO or Ahrefs, and they're used specifically for backlink analysis. However, these tools are not so easy for SEO beginners. As a practical and affordable alternative for inexperienced web operators, we suggest Google optimisation via our SEO tool. For one, it should noticeably improve your Google ranking. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool—not to mention the money you save in comparison to paying an SEO agency.

    You can save even more with the 1&1 Marketing Essentials: along with 1&1 SEO Spotlight, which can be used to work on your website in order to improve your Google ranking, the savings package offers further tools which help to expand the reach of your website:
    1&1 Search Engine Marketing, 1&1 E-Mail Marketing Manager and 1&1 List Local. Of course, the tools can also be bought individually.
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