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Create your own eshop with our affordable eShop Builder
  • Build your own eShop in a few easy and intuitive steps
  • Reap the benefits of the online shopping market and subscribe today
  • 30 day free trial to test our eshop builder

Recommended

Starter

Basic

Plus

Unlimited

The easy way to start your eShop

The essentials for successful marketing

Improved performance for your eShop

eCommerce without limits for optimum sales success

12 months
14.99
£4.99/monththen £14.99/month1excl. 20% VAT
12 months
19.99
£9.99/monththen £19.99/month2excl. 20% VAT
12 months
39.99
£19.99/monththen £39.99/month3excl. 20% VAT
12 months
69.99
£39.99/monththen £69.99/month4excl. 20% VAT
12 months
14.99
£4.99/monththen £14.99/month1excl. 20% VAT
12 months
19.99
£9.99/monththen £19.99/month2excl. 20% VAT
12 months
39.99
£19.99/monththen £39.99/month3excl. 20% VAT
12 months
69.99
£39.99/monththen £69.99/month4excl. 20% VAT
Top Features

Starter

Basic

Plus

Unlimited

Products

Maximum number of products that can be sold in the shop

1001,00010,000Unlimited
Number of delivery methods
5153030
Currencies

Maximum number of currencies that can be offered in your shop at any one time

22100Unlimited
NEW! 1&1 domain included

Number of domains included in the package (e.g. .co.uk, .com, .net, .org, etc.)

1111
NEW! Free webinars by Trusted Shops experts
Optimised for mobile devices
NEW! 99.9% uptime with geo-redundancy
24 hour hotline, 7 days a week
SEO Cockpit
Facebook shop
Custom products
Product comparisons

Starter

Basic

Plus

Unlimited

Products

Maximum number of products that can be sold in the shop

1001,00010,000Unlimited
Currencies

Maximum number of currencies that can be offered in your shop at any one time

22100Unlimited
Categories

The maximum number of groups you can place your products in

101001,000Unlimited
Product availability

Show if products are in stock in your eShop

Customisable forms

How many forms (contact, surveys, etc.) you can add to your eShop

51050
Product reviews

Reviews from your customers can be shown in your eShop

Discounts

Offer discounts and unique prices for individual customers or groups

Downloadable products
Promotional products
Product bundles

Combine several products and sell together for a unique price

Custom products
Direct orders

An entry form for ordering products directly with an item number

Product comparisons

Starter

Basic

Plus

Unlimited

Optimised for mobile devices
Multiple images per product

Specific images for different views (list view, detailed view, etc.) can be used for each product

Industry-specific layouts with navigation and sample content

Large range of customisable layouts with text

Design Editor

The Design Editor helps you to implement design changes quickly and easily

Automatic sitemap

Get found more easily by search engines with an automatic page structure (sitemap)

Free HTML elements

These elements allow you to add your own HTML code as content blocks in your shop

515100

Starter

Basic

Plus

Unlimited

Ciao / Shopzilla / Twenga
Become / Shopping.com / Kelkoo / idealo
NEW! Google Shopping

Products can also be listed on Google Shopping

NEW! eBay
NEW! Amazon Marketplace
Universal interface for product portals

Products can be displayed on freely chosen portals using custom export formats

Starter

Basic

Plus

Unlimited

Search engine friendly URLs

Customisable URLs for your products and website pages

NEW! Trusted Shops reviews
Customer groups

Divide customers into certain groups, e.g. new or repeat customers

1,0001,0001,0001,000
Product questions

Customers can use a form to ask you questions about your products

NEW! SEO Cockpit
Product slideshows

Add your photos to product galleries or slideshows

Newsletter tool
Vouchers

Use vouchers to offer discounts, percentage savings or free delivery

Manual cross-selling
Automatic cross-selling

Product suggestions generated from statistical analysis (e.g. 'Customers who bought this also bought these')

Discount on payment methods

Offer discounts on certain payment methods, or charge extra

RSS Feeds

Content and news from other websites can be displayed via RSS format

Starter

Basic

Plus

Unlimited

Share/Like buttons

Add recommendation buttons for popular social networks (Facebook, Twitter, etc.)

Tell a friend

Your customers can e-mail their friends about your products

Facebook shop

Starter

Basic

Plus

Unlimited

Google Sitemaps

An automatically-generated sitemap that helps Google to better index your eShop

Search with auto-suggest
Search navigation
Product attribute filter

Starter

Basic

Plus

Unlimited

Trusted Shops templates

Trusted Shops provides 1&1 eShop operators with constantly updated templates for all relevent legal text (legal information, terms and conditions, etc.)

Trusted Shops certification
Checkout via SSL

The order process is encrypted via an SSL certificate and protected from access by third parties

Optimised for Shoplupe

Shoplupe specialises in optimising the usability of existing online shops, the design and strategic development of future stores, and project management for shop implementation

Google Analytics

Google Analytics delivers comprehensive evaluations of user behavior, including traffic sources, sales and cancelled transactions

etracker

etracker provides valuable insights for the optimisation of e-shops and online marketing

Minimum orders
Import/export function

Customers, order data, categories and products can be imported and exported with just a few clicks

Only allow orders by registered users (optional)
Customer attributes

Create and manage customer attributes, such as contact information and dates of birth

Starter

Basic

Plus

Unlimited

Cash in advance, cash on delivery, invoice, cash on collection
NEW! Amazon Payments
NEW! PayPal and PayPal Express
SOFORT Banking
Skrill
Saferpay / ExperCash / Worldpay / Ogone / POSTPAY
Payment by installments
Docdata Payments

Starter

Basic

Plus

Unlimited

Number of delivery methods
5153030
Customisable delivery costs

Different delivery costs can be created for various delivery types and regions

Delivery options

Customers can select custom delivery options (e.g. as a gift or greeting card)

Create invoices, delivery notes and credit notes

Create invoices, delivery notes and credit notes for orders directly via shop administration

Shippo

Shippo enables merchants to obtain and print delivery labels for orders generated through their online shop. Shippo provides an interface for a multitude of shipping providers such as Parcelforce, FedEx and UPS.

NEW! DHL online franking

Automatically create DHL delivery documents; online franking, delivery tracking and online returns can also be used

NEW! DHL Intraship/VLS

Interface for DHL delivery software Intraship/VLS

Delivery regions with their own delivery and shipping methods

Maximum number of regions; can be used to restrict specific delivery and/or payment methods for certain countries

510
Product-specific delivery methods

Delivery methods can be limited to certain products

Starter

Basic

Plus

Unlimited

Usable languages

Maximum number of languages that can be used simultaneously in the shop

12715
Available languages

English (UK) or German

English (UK), German

English (UK), French, Spanish, German, Italian, Portuguese, Catalan

English (UK), English (US), French, Spanish, German, Italian, Portuguese, Catalan, Czech, Danish, Dutch, Finnish, Norwegian, Russian, Swedish

Starter

Basic

Plus

Unlimited

Backup

Security backups carried out in the 1&1 Data Centres protect against data loss

NEW! 99.9% uptime with geo-redundancy
Webspace included

Performance perfectly matched to your eShop

NEW! 1&1 domain included

Number of domains included in the package (e.g. .co.uk, .com, .net, .org, etc.)

1111
E-mail accounts

Number of available mailboxes matched to the selected domain included

110UnlimitedUnlimited

Starter

Basic

Plus

Unlimited

24 hour hotline, 7 days a week
Free e-mail support

Starter

Basic

Plus

Unlimited

12 months
14.99
£4.99/monththen £14.99/month1excl. 20% VAT
12 months
19.99
£9.99/monththen £19.99/month2excl. 20% VAT
12 months
39.99
£19.99/monththen £39.99/month3excl. 20% VAT
12 months
69.99
£39.99/monththen £69.99/month4excl. 20% VAT
FAQ about the topic:

eShop builder

  • Why should I use an eShop builder?

    Normally, when creating a website, there are many technical elements you need to take care of. This might include: purchasing a domain name and webspace, coding the structure of the site, and designing the layout. If you don't already have experience of how to create an eShop, this process can be challenging and, more importantly, time consuming. The key advantage of using our eCommerce site builder is that these elements are taken care of in one package, saving you considerable time and energy. 1&1 provides you with a domain name and email account, as well as the user-friendly Designer Assistant to guide you through every aspect of setting up your store. You might think using an online store builder would limit your options to create a truly individual website, but in fact 1&1 provides over 100 templates to choose from, which can be adjusted to taste. This way, you can create a unique and highly professional eShop that's perfect for you, without specialist tech know-how.
  • How can I maintain my eShop?

    Once you've set up shop, the 1&1 eShop website builder also allows for easy editing of content and design, whenever it suits you. Using the inbuilt administration tool, the variables of your site can be adjusted with ease by navigating the user-friendly interface. The categories available to edit include: 'Orders', 'Customers', 'Products', 'Content/Categories', 'Booking system', 'Design', and 'Marketing'. All these options can be edited with just a few clicks of your mouse. Say for example you're running a special offer and wish to display it on your homepage. Simply select 'Content preview' from the 'Content/Categories' dropdown menu, and place the graphics, text or photo for your special offer on the homepage. Furthermore, the changes you make can also be viewed instantly, so you can preview the results in real time. This way, you can easily keep your eShop up to date with new products, features or branding, without getting bogged down in code each time you want to make a change.