Web design

Branding: how effective are the best-known logos

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colours are the big winners. Find out here which companies you should strive to be like when it comes to designing an effective logo. [...]  

What is Parallax scrolling?

The internet community loves variety – not only regarding content but also regarding how websites are designed. Web designers and software developers are always striving to come up with creative ideas and surprise site visitors with new user experiences. One of these innovative design approaches is so-called parallax scrolling, which uses perceptional psychological effects to convey three-dimensional depth. You can find out how this looks in practice and which web techniques are behind it in our article on parallax scrolling websites. [...]  

Web design basics: creating a photo gallery for your website

Multimedia content is an integral part of the internet. From images to GIFs to videos – without engaging visual elements, websites become dull, grey blocks of text, and web stores would be nothing but an endless list of product descriptions. Image galleries are a popular way of presenting graphics and images clearly on to a web project. With some simple HTML, it’s easy to create a basic Lightbox gallery for any web project. Alternatively, there are a number of popular and attractive plugins and extensions available for CMS users. [...]  

Testing the best free photo editing software

If you want to edit images, you don’t always need to pay for a pricey tool like Photoshop. The market offers various image processing programs that are both free and highly functional. As well as classic desktop programs, online applications are playing an increasingly important role. But how do you find the software that best suits your needs? Our guide provides you with information and tips about some of the best free photo editing software available. [...]  

Create your own logo: tips for logo design

A logo serves as a figurehead for a company or a brand: it symbolises the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your logo design. So what are some good logo ideas to consider? And how do you design your own logo? [...]  

CSS Tutorial: An introduction to Cascading Style Sheets

Without CSS, websites would just be a collection of text elements separated by headlines and paragraphs. Only the ability to format HTML using cascading style sheets make the internet what it is today: a colourful mix of customised online presences, from the ambitious home hobby page to the award-winning design website. Our CSS tutorial walks you through the secrets of the stylesheet language with the use of detailed examples. Create the foundation of your customised web design with us. [...]  

Breadcrumb navigation: What are the advantages?

Breadcrumb navigation helps visitors on your site to better navigate its structure, using selected filters or parent categories. It makes it easier for users to go back one or more steps. In this article, we explain what breadcrumb navigation is, why it is important for a good user experience, and how to implement breadcrumbs ideally in your website. [...]  

The most popular Picasa alternatives at a glance

Ever since Google discontinued the popular photo editing and management software, Picasa, many former users have been looking for good Picasa alternatives. There are numerous programs to choose from that often offer the same, or at least similar, features as the trusted Google tool. Our guide offers a practical overview of the best alternatives to Picasa. [...]  

Graphic file formats: the most important storage formats for images online

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet requirements such as picture quality as well as matching the website’s level of performance. [...]  

User experience design – for the perfect user experience

User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get inspired by our best practice examples. [...]