Create your own visitor counter: How it works

At the start of the internet, a visitor counter on a website was a classic marketing instrument that significantly helped the success of a web presence. Today, the practical scripts are primarily used for presenting click numbers on specific content, such as videos or blog entries, as well as for collecting basic user data for web analysis. If you don’t want to rely on free or paid downloads, or...

Six tools for creating infographics

Do you want to create high-quality infographics to enhance your content and display information that is easily understood by your readers? With the help of online tools, you can create impressive infographics by yourself – whether for your presentations, websites, blogs, or posts on social networks. With the many free tools on offer, you can even visualise data and enrich your web presence with...

Intelligent search: a user-friendly search bar for your online shop

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features...

Website ratings: how important are ratings and comment boxes?

As the saying goes: 'The customer is king'. This principle is emphasised online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be...

HSTS: How the HTTPS expansion works

HTTPS, the network protocol for TLS-encrypted data transfer online can be circumvented in some cases. The danger is that encrypted websites can be accessed via unencrypted HTTP. But the HTTPS extension HSTS (HTTP Strict Transport Security) forces website access via TLS encryption, closing the security gaps that hackers like to use to intercept the HTTPS connection during transport using...

Learn PHP: a PHP tutorial

With a market share of more than 80%, PHP is the go-to scripting language for many programmers when it comes to creating dynamic content. Whether you’re operating your own weblog, running an internet forum, or designing an online shop, it’s likely that the software behind this will be written via PHP. Our PHP tutorial for beginners will introduce you to the basics of the popular scripting...

SVG format: how to embed graphic files into your website

Increasing the size of a raster graphic beyond its actual resolution comes with a loss of quality, which can lead to serious problems in your responsive web design, including increased loading times and a lower ranking in search engine results pages. Optimizing GIF, PNG, and JPG images to display properly across different devices can rapidly turn into a mammoth task. Because of this, vector...

Node.js: the JavaScript runtime environment at a glance

With the software platform, Node.js, you can use JavaScript server-side and benefit from the asynchronous, event-based programming and the range of options for developing server applications. In this Node.js tutorial, we give you an overview of the program’s modular structure, explain how you can install program modules at any time using the integrated package manager, NPM, and use them to set up...

The inverted pyramid: how to optimise your writing style for online reader behaviour

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...

Deleting personal data with Google

The internet never forgets – is it always true? In some cases, search engines are obliged to grant users permission to delete defamatory search results. If Google displays personal data that is outdated or of no interest to the public, users can request the search engine to delete links to that data from the results pages permanently. But what exactly is the ‘Right to be Forgotten’ act, and when...