Data protection in e-commerce

Data protection and security in the area of e-commerce can be particularly tricky. Users are constantly leaving behind traces online – regardless of whether they are making online orders or simply surfing the web. Consumer data can be of great interest to businesses. It gives them the opportunity to advertise and make offers to potential customers. But which types of data are you allowed to store?...

Interim injunctions in e-commerce and how to react

Internet law is an extensive and complex concept. Anyone who fails to pay attention in e-commerce can easily run the risk of violating copyright, trademark, or competition rights, and promptly find themselves on the receiving end of an interim injunction. Our review article will explain what this legal proceeding means, how to go about procuring one, and what options you have when reacting to one....

'Playboy' judgement restricts the freedom to link

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check,...

The main points on trade mark law and brand protection

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any trouble, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same, as a brand name doesn’t just carry prestige, but also security and money. Read on to learn the...

Trademark Registration: The necessary steps

Any member of the economy has the right to apply for trademark registration for products or services that they use in the course of their trade. Whether these rights are granted depends on evaluation by the federal authorities and the application’s compliance with the legal requirements. Here we show how this process unfolds in the context of trademark registration, the registration costs...

EU-US Privacy Shield: What the replacement for Safe Harbour means for us

In the end, it is evident that personal data transfer to the U.S. will continue to be an uncertain field for companies. The transfer of data to the U.S. remains within the framework of the currently applicable regulations rather than a legal grey zone. The companies concerned are advised to closely monitor any developments in data protection law. At the beginning of 2017, the EU Justice Commission...

Deleting personal data with Google

The internet never forgets – is it always true? In some cases, search engines are obliged to grant users permission to delete defamatory search results. If Google displays personal data that is outdated or of no interest to the public, users can request the search engine to delete links to that data from the results pages permanently. But what exactly is the ‘Right to be Forgotten’ act, and when...

My programme, your programme: copyrighting software

Many developers are now idolised, and with the right idea and snippet of code you could be as successful as most of Hollywood. Musicians and writers often find themselves having to deal with plagiarism, imitators, and free-riders, which is a problem that many developers also face. Their software can easily be stolen and copied. Register your software and you can rest assured that you’re covered if...

Design rights: protecting your design idea

Ever wondered why products never have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design right and registration. Though the UK’s independent body for copyright and design, the Intellectual Property Office (IPO), offers their design right policy free of charge, design registration is a more legally binding way to...

Sale contract negotiation: The laws of e-commerce

Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are...