Websites

4 steps to getting your website Christmas-ready

With Christmas just weeks away and shoppers dashing to their devices to try and beat the Christmas rush, it is important to ensure that your web presence is ready to take on the challenge. Whether it is a blog or an online shop, here are a few tips and tricks to ensure that your website is ready to hit the road running as the festive season kicks in! [...]  

The essential meta tags at a glance

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results? [...]  

The eight web design trends that are important for 2018

What are the web design trends of 2018? A glance into the crystal ball shows us that for web designers key features, such as excellent user friendliness, are at the top of the list this year. Good usability and valuable content build the basic framework for successful website design. We have laid out the most important trends for you here. [...]  

Interim injunctions in e-commerce and how to react

Internet law is an extensive and complex concept. Anyone who fails to pay attention in e-commerce can easily run the risk of violating copyright, trademark, or competition rights, and promptly find themselves on the receiving end of an interim injunction. Our review article will explain what this legal proceeding means, how to go about procuring one, and what options you have when reacting to one. [...]  

Risks and rewards of a rebrand - 5 tips to choosing the right domain and migrating successfully

Rebranding or redesigning your company’s online presence can be a nerve-wracking venture, representing a big change for your company. Whether relaunching under a new name or changing your corporate image, the challenges are not to be ignored. From selecting the best domain name to following the most important SEO aspects, this article guides you through five easy steps towards a successful relaunch. [...]  

Testing Socratic: an App for Homework

The Socratic app claims to be able to assist with homework from a wide range of subjects thanks to artificial intelligence and text recognition features. The homework app solves mathematical equations with just a photo from the phone’s camera, and the app is also helpful with physics, English grammar, and world history. It is also available for iOS and Android. Our test guide will show you what the app is really capable of. [...]  

Branding: how effective are the best-known logos

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colours are the big winners. Find out here which companies you should strive to be like when it comes to designing an effective logo. [...]  

'Playboy' judgement restricts the freedom to link

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check, which means that links without financial intent are allowed – unless copyright owners have explicitly pointed out that linking to their content is forbidden. [...]  

What is Parallax scrolling?

The internet community loves variety – not only regarding content but also regarding how websites are designed. Web designers and software developers are always striving to come up with creative ideas and surprise site visitors with new user experiences. One of these innovative design approaches is so-called parallax scrolling, which uses perceptional psychological effects to convey three-dimensional depth. You can find out how this looks in practice and which web techniques are behind it in our article on parallax scrolling websites. [...]  

Web design basics: creating a photo gallery for your website

Multimedia content is an integral part of the internet. From images to GIFs to videos – without engaging visual elements, websites become dull, grey blocks of text, and web stores would be nothing but an endless list of product descriptions. Image galleries are a popular way of presenting graphics and images clearly on to a web project. With some simple HTML, it’s easy to create a basic Lightbox gallery for any web project. Alternatively, there are a number of popular and attractive plugins and extensions available for CMS users. [...]  

1&1 Website Guide: website advice for all

A website isn’t just a website – these days, there are countless ways to create an online presence in a way that matches your expectations. The ‘Websites’ section of the 1&1 Digital Guide offers detailed information about creating, managing, and optimising websites as well as facts and general background information on the World Wide Web. For a closer look, you can also explore one of several subcategories about different topics. Here, we present website advice for everyone, from mere enthusiasts to qualified professionals.

What’s in the 1&1 Website Guide?

The ‘Websites’ section is one of six main categories in the 1&1 Digital Guide. ‘Websites’ is then broken down into four further subcategories: ‘Website creation, ‘Web design’, ‘Web development’, and ‘Digital law’. While ‘Website creation’ focuses primarily on the technical aspects of internet sites, ‘Web design’ articles look at the optical makeup of content, in particular the use of text, images, and responsive displays through HTML or CSS. ‘Web development’ covers the use of scripting languages, like PHP or JavaScript, as well as specific tools for the development of internet services. But basic information about the standards and trends of website development can also be found here. The subcategory ‘Digital law’ presents online laws and practices, like image usage rights and privacy policies.

Website advice for beginners, advanced users, and professionals

The Website Guide serves as an information portal for small and medium-sized companies, along with developers, web designers, technology lovers, and general internet enthusiasts. Many articles on the 1&1 Digital Guide require little background knowledge, though some are also aimed at more experienced users. Beginners can enjoy posts on topics like ‘What exactly is a website?’, ‘The basics for modern web development’, or ‘How are websites accessed?’, while more advanced readers can broaden their knowledge of specific topics with comprehensive articles and tutorials. So whether you are a novice, an advanced user, or a professional: our handy Website Guide has plenty of useful tips and tricks to help you become an expert on the World Wide Web.