YouTube

Netflix alternatives: Amazon, iTunes & Co. reviewed

Netflix is an institution as far as streaming films and shows is concerned. And when it comes to their original programming, the label ‘Netflix Original’ has practically come to stand as a quality guarantee. But there are a number of Netflix alternatives that also offer either original programming, better value for money, or a greater selection of movies and series. In this guide, we’ll discuss the most popular alternatives to Netflix. [...]  

Micro influencers: the better brand ambassadors?

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro influencer marketing is becoming so popular. But just how successful can such collaborations actually be, and how do you even go about finding the right micro influencer? [...]  

Web app of the week: Can I Stream.It?

Nowadays, there’s an online search engine for practically every kind of product and service imaginable, whether it’s the nearest shopping mall, the best restaurants in town, or the perfect video stream. In order to find and compare legal streaming services and find the best selection of videos, films and series on offer, it’s worth checking out our web app of the week, CanIStream.It. [...]  

YouTube alternatives: an overview of the best portals

The overview shows that all four of the featured YouTube alternatives have found their niche: while Dailymotion is still the closest to YouTube’s principle, Vimeo distances itself from its competitors with its high-quality and artistically ambitious content. Flickr is primarily for uploading and sharing photos, but has now branched out to allow short videos. Vevo’s platform only accepts music videos, but is also a way for artists and musicians to get their work recognized by a wider audience. All four YouTube alternatives are good in their own way and address different target groups with different strategies. Many providers have taken the leap and are now available on mobile devices and on gadgets in people’s living rooms – corresponding applications are provided by all, even if some features aren’t as developed as others. [...]  

What is influencer marketing?

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in fan base. Find out more about how influencer marketing offers you the chance to profit from the reputation and reach of a popular online figure. [...]  

How viral marketing works

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the chance of achieving maximum success with minimum expenditure. [...]  

How to embed a video with HTML

With HTML5, uploading video content onto your website is easier than ever. The most recent version of this popular mark-up language defines a new native element, video, and the associated programming interface. Website operators can also embed audio-visual content onto their online presences using video platforms such as YouTube or Vimeo. [...]  

How to make money on YouTube

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you? [...]  

YouTube SEO: how to improve your ranking

There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimized – increasing your ranking and helping you gain viewers. [...]