As an operator of an internet site, you will, of course, be interested in tailoring your website to the needs of your users in as much detail as possible. To be able to do this, it’s helpful to find out as much as you can about the behaviour of your visitors. Web analytics programmes make this possible. Many people have only heard of Google Analytics and don’t know about the advantages that other [...]
E-mail marketing plays a decisive role for companies, while bloggers can also keep their readers up to date with a newsletter. But getting the e-mail newsletter into the inbox of customers and followers can be difficult: for this, you must integrate a registration form into your website. WordPress offers numerous tools for this purpose, including a multitude of WordPress newsletter plugins. Here [...]
The WordPress framework Thesis is appreciated in many different ways: some value the divergence of the theme kit whereas others evaluate it as an unnecessary complication when working on new layout templates for the popular content management system. Basically, the Thesis framework presents itself as an excellent parent theme solution, which can be enjoyed – despite its rather cumbersome start – [...]
The internet is becoming increasingly more mobile, which is proving challenging for website operators. There are still many websites which haven't been properly optimised for smartphones and tablets and can only be partly displayed. Since Google’s mobile update, these sites can expect significant visibility losses. Separate mobile websites, adaptive and responsive designs, and mobile plugins for [...]
WordPress is particularly popular because it allows inexperienced users to create a fully functional blog or website relatively quickly. Even if you want to use the content management system for the realisation of complex web projects, that’s entirely possible too: With the appropriate WordPress plugins, the open source platform can easily be adapted to individual needs and expanded to include [...]
MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.
Since branching off as a CMS solution for websites and online stores, WordPress has become more than just another online blogging program. A variety of different features can be added to the popular open source software. Whether it’s for creating a connection to social media networks or setting up functions for surveys or statistics, there are many ways to enhance your web presence with [...]
If you’ve invested lots of time and effort into your WordPress project, you definitely need an adequate backup solution. Otherwise, you run the risk of losing important data through a database or system failure, which may not be retrievable. Which WordPress plugins are available for helping you back up your project?
WordPress websites are always subject to change. Some users may be dissatisfied with their provider and want to change web host, while others may be unhappy with their current domain name and want a new web address. With WordPress, it’s easy to transfer domains and change providers, whether you work with your own WordPress installation or use wordpress.com.
SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.