Usability

Reducing PDF size

Reducing PDF size: how to do it

The PDF is one of the most popular file formats, and with good reason – it is not only accessible across platforms, but is also extremely compact. If you use a large number of images and the PDF document is comprised of numerous pages, however, the file can quickly grow larger than desired. Firmware applications from Adobe, as well as free freeware programs and simple online tools, can help reduce...

Word Styles: Creating and Modifying Styles in Word

Using, creating and customising Word styles

It’s often very time consuming to format each and every heading of a document individually, especially for lengthy, complex documents. Font, font size, font colour – these features, among others, must be consistent within a document to achieve a uniform layout. Word styles allow you to easily format and edit a text, making significant and otherwise tedious adjustments to features such as a table...

Online payment gateways: PayPal alternatives

Payment gateways that you should know about

Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...

Sitemap

Sitemaps – Here’s what you need to know

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap...

What constitutes a good landing page?

The landing page: digital point of entry for potential customers

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...

What is good web usability?

Web usability: How user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

Website navigation

Good website navigation: How to increase web usability

Want to make your website more attractive for customers? With a well thought out website navigation structure and a few basic optimisations, you can win plus points not just with users, but also with search engines. A good overview, an appealing design, and useful content will all go a long way towards making your website the first port of call for your target group. Here you can find out how this...

Screenreader

Screen readers: enabling the blind to work on computers

Many blind and visually impaired people use powerful tools and software to operate computers and use the internet. Screen readers are particularly important, since they can read text content and facilitate navigation. For this to happen, it is important for web content to be as accessible as possible – otherwise it cannot always be read correctly. We explain how screen readers work exactly and...

How does mobile SEO work?

Mobile SEO: optimise your site for mobile devices

Many businesses invest a lot of time and money into search engine optimisation: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...

Reading habits on the web

Reading habits on the web: keep your online content snappy

When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behaviour has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments...