Usability

Creating a forum: how it works

Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum? [...]  

Web accessibility: conviction against US supermarket

In the U.S., a supermarket chain was convicted of discriminating against people with disabilities on its website. The online shop hadn’t been designed with web accessibility in mind, which meant that it violated the Americans with Disabilities Act. The prosecutor, being visually impaired, was not able to make full use of the website. The court rules that the company must improve it. [...]  

What is good web usability?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your website, you’re on your way to being successful in online business. [...]  

Mobile web: recognising and avoiding common errors

The mobile web can conjure up a whole host of challenges for web designers but at the same time also offers many opportunities for creating a positive user experience. If a mobile site isn’t configured correctly, then this can quickly lead to a bad user experience. To ensure your mobile-optimised website keeps up with the requirements of an ever-increasing mobile web, you should make yourself familiar with the potential sources of error and avoid common mistakes. We explain the typical mistakes you should pay particular attention to. [...]  

Graphical user interface: a successful UI

User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview of the types of user interfaces that exist and show examples of how good graphical user interfaces can look. [...]  

Breadcrumb navigation: Explanations and Examples

Breadcrumb navigation helps visitors on your site to better navigate its structure, using selected filters or parent categories. It makes it easier for users to go back one or more steps. In this article, we explain what breadcrumb navigation is, why it is important for a good user experience, and how to implement breadcrumbs ideally in your website. [...]  

Intelligent search: using the search function

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features like autocomplete, error tolerance, and useful filters will all seriously improve the user experience. This article outlines how an intelligent search can improve the search usability. [...]  

How to use prototypes in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realised as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analysing a business idea’s market potential in advance, and therefore testing the project’s perspective resonance and profitability. [...]  

User experience design: what developers should know

User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get inspired by our best practice examples. [...]  

SoundCloud alternatives for music marketing

SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special advantages that might even mean you will soon prefer their service to that of the market leader. We’ll look at the most popular ones and compare them to SoundCloud. [...]