Templates

What constitutes a good landing page?

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and leave contact data. An optimally designed landing page achieves this through good content, a clear structure, and an attractive design. [...]  

Optimizing your website for mobile devices

The internet is becoming increasingly more mobile, which is proving challenging for website operators. There are still many websites which haven't been properly optimised for smartphones and tablets and can only be partly displayed. Since Google’s mobile update, these sites can expect significant visibility losses. Separate mobile websites, adaptive and responsive designs, and mobile plugins for content management systems can help optimise your website for mobile devices. [...]  

WordPress themes: elements and structure

The blog software, WordPress, has many strengths, one of them being that design and layout can be separated from the program core. This allows users to customize the appearance of website content using themes without having to interfere with the actual software. Here, we explain the function of WordPress themes, their components, and their structure. [...]  

Magento: an introduction to the open source software

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more powerful and versatile choice for those who want to build a web store. [...]  

Creating a personalized newsletter template

Nowadays, our e-mail inboxes are overflowing with newsletters. In order to make sure your business stands out from the wave of mail that floods in every day, you need more than just sound content and competitive offers. A professional, visually stimulating e-mail newsletter complete with a unique, personalised design optimised for smartphones, tablets, and computer screens can ensure your company gets recognition. Learn more about using newsletter templates to make this possibility a reality. [...]  

Free graphics, icons, and templates online

Web designers are always looking for graphics, icons, and backgrounds that speak to their audiences. Many platforms tout their free vector graphics, but these sometimes come with strings attached. Aside from the price, there are many other things to consider, like terms of use. We’ve put together some of the most important points to watch out for when hunting for free graphics and have included some popular resources. [...]  

Web design: tips for planning a website

Those looking to create a website should always have both the purpose and range of function of the site in mind before getting started. Only by paying close attention to these two criteria can one guarantee clarity and uniformity throughout the entire design process. Planning should always remain in the foreground for any web design project. Important tips on what to look out for when designing your site is the topic for part one of our extended series on the basics of web design. [...]