Templates

What constitutes a good landing page?

What constitutes a good landing page?

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and...

Excel shortcuts

Excel shortcuts

Excel shortcuts enable you to carry out your work a lot faster, but you first have to learn them. We present you with 30 useful Excel key combinations that faciliate your daily work. From navigation, to inserting cells, to calculating totals. If there isn’t already a shortcut for a function you regularly use, you can easily create your own Excel shortcuts.

The inverted pyramid principle: how it works

The inverted pyramid principle: how it works

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...

Thesis: A WordPress framework for responsive projects

Thesis: A WordPress framework for responsive projects

The WordPress framework Thesis is appreciated in many different ways: some value the divergence of the theme kit whereas others evaluate it as an unnecessary complication when working on new layout templates for the popular content management system. Basically, the Thesis framework presents itself as an excellent parent theme solution, which can be enjoyed – despite its rather cumbersome start –...

WordPress themes: elements and structure

WordPress themes: elements and structure

The blog software, WordPress, has many strengths, one of them being that design and layout can be separated from the program core. This allows users to customise the appearance of website content using themes without having to interfere with the actual software. Here, we explain the function of WordPress themes, their components, and their structure.

Optimizing your website for mobile devices

Optimizing your website for mobile devices

The internet is becoming increasingly more mobile, which is proving challenging for website operators. There are still many websites which haven't been properly optimised for smartphones and tablets and can only be partly displayed. Since Google’s mobile update, these sites can expect significant visibility losses. Separate mobile websites, adaptive and responsive designs, and mobile plugins for...

User experience design: what developers should know

User experience design: what developers should know

User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get...

Zend Framework: the PHP web application architecture

Zend Framework: the PHP web application architecture

The Zend Framework provides a professional structure for the development of different web applications. For example, you can program e-commerce as well as content projects and SaaS projects using the PHP script collection, saving you lots of time due to the ready-made components. In our guide, you can find out which features you can implement with the framework and which important role the...

Web frameworks – an overview

Web frameworks – an overview

Frameworks are an integral part of web engineering. Instead of writing applications from scratch, programmers can rely on tried and tested software frameworks from pre-defined classes and methods for object-oriented software development. Choosing an appropriate web framework is anything but easy. We explain how different kinds of frameworks work and what you should know to find the perfect web...

Magento: an introduction to the open source software

Magento: an introduction to the open source software

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web shops with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...