Target Groups

Free website builders: pros and cons

If you want to create your own website, there are a lot of different options available. Free website builders are a way to set up a website quickly and easily for free, with no experience necessary. These sites have built-in templates and intuitive functions that help make your website look professional at no extra cost. So why don’t all companies use them? There are pros and cons to free website builders, which we’ll explore in this guide. [...]  

Server operating systems: a history and overview

Operating systems have gone through some major changes over the years. While their beginnings are rooted in more humble, purely text-based user interfaces, today’s options have evolved into complex software packages with graphical interfaces, comprising an elegant go-between for hardware and software applications. Users, who have long since been equipped with a keyboard and mouse, are able to easily manage system resources. Operating systems for servers are also in greater demand than ever, particularly when it comes to web hosting. But what are today’s most widespread operating systems? And which systems were they predated by? [...]  

What does reputation management mean?

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online reputation management and how this effective PR technique can be applied. [...]  

Brand ambassador: who, what, and why?

Brand ambassadors are often the face of a company on social networks like Facebook or Instagram, company blog posts, at fairs, conferences, and other such events. They give a brand a friendly face. These days, brand ambassadors operate in a field, which, in this era of web 2.0, is getting a whole new lease of life: authentic influencers and standard employees are replacing famous celebrities as the faces of advertising campaigns. How does one go about becoming a brand ambassador? What do these individuals actually do? And are they even important? [...]  

Skype alternatives | 13 other video chat programs

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market, which are also available free of charge. Some of these programs even boast extra features that can’t be found with the market leader. But which of them are really the best Skype alternatives? [...]  

How to make money blogging: part one

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which traditional sources of income should you consider? [...]  

LinkedIn ads: B2B marketing in the business network

LinkedIn is the first port of call for global B2B marketing. Contrary to Facebook, Instagram, or Pinterest, you can reach the community in your business network on a professional level instead of through funny videos. LinkedIn ads give you multiple formats to choose from to address your target group. From content marketing to classic banner adverts: We explain what the various options are good for and how to correctly use advertisements on LinkedIn. [...]  

What is the Registration Data Access Protocol (RDAP)?

For years, a successor to the domain query protocol Whois has been in development. For several reasons the protocol, developed at the same time as the internet predecessor ARPANET, is no longer regarded as modern or up-to-date. But now the Registration Data Access Protocol (RDAP) is being hailed as a promising candidate to fill this gap. But in what way is this Whois alternative different to its predecessor? [...]  

How can LinkedIn work for businesses?

LinkedIn is not just another social media site. The business-oriented networking platform offers companies a number of special advantages, which means your LinkedIn marketing strategy and content should be unique. With the focus on building professional relationships, you can reach users in a different way to Facebook or Twitter. LinkedIn is the perfect platform for businesses to recruit and maintain employees and b2b contacts. This guide explains LinkedIn’s unique advantages and provides a step-by-step guide to making a company page. [...]  

Snapchat Spectacles | What can these camera glasses do?

Snapchat Spectacles are becoming more and more popular but are also polarising the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticise the glasses due to the fact that they allow people to be filmed without their knowledge or permission. But just how exactly do the Snapchat glasses work? [...]