SEO

Chrome Updates

Chrome Updates

Early next month, Chrome 68 will be launched and the new browser will distrust all webpages that do not have HTTPS encryption as “not secure”. This is a big step in the recent trend towards emphasising user safety on the internet, a not entirely selfless strategy from Google. In this guide, we will explain what changes will be made, why they are happening, and how you can prepare your website...

Google Tag Manager

Google Tag Manager

Tools for recording and analysing user behaviour are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of everything? The Google Tag Manager offers the perfect answer. Here you will learn how the tool created by the search engine giant works and how you can make best...

Storytelling tools at a glance

Storytelling tools at a glance

Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are...

Sitemap

Sitemap

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap...

How does content marketing work?

How does content marketing work?

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader...

What is conversion rate optimization?

What is conversion rate optimization?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Conversion rate optimisation (CRO) analyses websites and order processes and helps identify weak spots throughout the...

The best Google AdSense alternatives

The best Google AdSense alternatives

More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...

Alternatives to Google

Alternatives to Google

Numerous companies and nonprofit organisations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to appeal to more and more users, meaning that...

clear cookies

clear cookies

Some cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted information to third parties. It is a good idea to learn how to clear cookies, and this guide will show you how to clear...

The most important Google updates at a glance

The most important Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...