Outlook

Sign e-mails with a digital signature

Spam e-mails may be annoying, but they’re mostly harmless. What’s more problematic is phishing – a technique whereby fraudsters try to con you by posing as trustworthy sender addresses in an attempt to get hold of sensitive data. These messages appear genuine too, because without a digital signature, it’s very easy to assume a trusted identity online. In order to protect customers and their own reputations, businesses operating online should be fully aware of the importance of electronic signatures. Find out more about how they function here. [...]  

Office 365 vs. Office 2016: the models in check

With Office 365, Microsoft introduced a subscription model for the popular software package for the first time. Instead of paying a one-off fee for the license, as with Office 2016, you pay a monthly or annual fee for the use of the included programs such as Word or Excel. The advantages and disadvantages of both models are shown in our comprehensive comparison: Office 365 vs. Office 2016. So which model is the winner? [...]  

Free alternatives to Microsoft Outlook

Traditional e-mail is still a big part of online communication for private and for business use, with many users typically opting for Outlook as their e-mail client. For PC users, Microsoft is practically an essential, but many private users and small businesses often look for alternatives. Luckily, there is a great number of free e-mail programs available for anyone put off by Outlook’s licensing costs. [...]  

Reasons to get your own email domain

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps. [...]  

Creating the perfect newsletter subject line

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions. [...]  

Email archiving: laws and practices you should know

We use emails every day in the office, as one of our principle forms of communication. So what are you supposed to do with the mountain of emails backlogged over the years? The answer is email archiving. This isn’t just a useful way to keep your inbox clean though: it’s also the law. Find out here about the importance of mail archiving and how it’s governed in the US, the UK, and Canada. [...]  

How to optimize professional e-mail signatures

A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners? [...]  

The double opt in process

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. The double opt in process is used in the UK to try to combat spam. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double opt in process. [...]  

Exchange server: Microsoft’s groupware at a glance

Microsoft Exchange Server is considered the standard solution for business e-mail traffic and computer-supported collaborative work. The software has many different usage models of available and these require purchasing special licenses. We’ll show you the licensing model here and give you an overview of the different functions of the collaborative software. [...]