Monetisation

Gulp vs. Grunt: differentiating between the task runners

Gulp vs. Grunt: the differences between the task runners

Writing new code is an essential aspect of web development. For frontend developers, in particular, this task makes up a significant portion of day-to-day work, with the bulk of it focused on expressing the unique appearance and functions of an internet presence to optimally represent the project. While the development process produces creative tasks, it also generates a great deal of recurring...

The best online marketplaces that you should know

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on e-commerce platforms. Aside from the giants Amazon and eBay, there are other interesting online marketplaces that are worth checking out. In this guide, we present some options and show you each of their benefits and drawbacks. In addition to their...

Tips for successful blogging part 1: creating a blog

Blog with success part 1: creating a blog

Anyone can be an author online by starting a blog to publicise ideas and thoughts. But for many, a blog is much more than simply an online diary: if you want to mix it with the industry professionals and become a successful blogger, there are certain guidelines to be aware of. In this short series, we will guide you on the journey to blogging with success. We begin with part 1: creating a blog.

How to make money blogging: part one

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

Omnichannel marketing: definition and strategies

What is omnichannel marketing?

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...

E-commerce in the UK: flourish online

How e-commerce conquered England

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

Native advertising: the right context

Marketing Basics: Native Advertising

Unlike traditional online advertisements, native ads are designed with both their target groups as well as the context in which they are to appear in mind. Native advertising is most commonly implemented within editorial contexts. Here, it’s important for ads to blend in with their natural surroundings as much as possible. And while this type of advertising needs to be labeled as such, it...

Successful blogging part 3: find your target market

Successful blogging – part 3: defining your target market

There are countless blogs online and thanks to easy and free blogging software, anyone can become an author. In our blogging series, we take you through the basics as you create your own professional blog. After discussing the technical aspects of a blog in part 1, and the importance of finding the right topic in part 2, the next step is to analyse your target audience. After all, you can only...

Optimize your online store with a stock control system

Inventory control in online trading

When the orders start stacking up, that’s when you know your efforts have paid off and your online store project is finally getting off the ground. However, attempting to keep up with the demand whilst carrying out transactions and shipment manually could ultimately prove disastrous for your company. Avoid the logistical nightmare by implementing a well-planned, solid structure for your purchases...

Ads.txt

Ads.txt: what’s the function of the file?

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...