Images

Snapchat Spectacles are becoming more and more popular but are also polarising the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticise the glasses due to the fact that they allow people to be filmed without their knowledge or permission. But just how exactly do the Snapchat glasses work? [...]  ►

Whether you own an online store, run a corporate website, or write a blog, none of your web projects won’t be successful without photos or graphics. Images create visual stimuli that can enhance the content of your text and appeal to your visitors. However, it is crucial not only to find suitable graphical elements - but also to choose the appropriate graphic file format. The format needs to meet requirements such as picture quality as well as matching the website’s level of performance. [...]  ►

When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behaviour has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments have knock-on effects in the world of online marketing. [...]  ►

Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimise the performance of your website. [...]  ►

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually look like, and what information is essential for any good style guide? We’ll take you through the basics with the help of some style guide examples from established brands. [...]  ►

What are the web design trends of 2017? A glance into the crystal ball shows us that for web designers key features, such as excellent user friendliness, are at the top of the list this year. Good usability and valuable content build the basic framework for successful website design. We have laid out the most important trends for you here. [...]  ►

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can use the platform to curate their image and attract new potential customers to their website. In this guide, you can find a summary of the most important facts and features. [...]  ►

A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of the reach potential of this social media platform and incorporate it into their marketing plan. This guide offers all the important information you need to get started with the photo sharing app. [...]  ►

Find success on Instagram! When unknown faces can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures – to gain long-term followers and interactions takes hard work and a lot of planning. So if you want your corporate Instagram to get off the ground, you need to start with the right content strategy. [...]  ►

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve ever created an ad with Facebook, your experience will prove an advantage here. [...]  ►