When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...
You don’t have to look too far when searching for free stock photos and images on the internet. But just because images are free, doesn’t automatically mean that they’re all completely unrestricted for use. This is where special licences come into play. We’ll guide you through an overview of the best sources for licence-free images available online.
Computer storage volume is increasing by the year. But while we have access to more gigabytes and terabytes, it’s best to keep the file sizes down to a minimum–especially if you operate a website. This is because compressed data leads to quicker loading times, happy visitors, and a higher Google ranking. Pictures bound for the internet in particular should be compressed. We’ve compiled some of the...
Apple has replaced JPEG as the standard image format on iOS 11 and macOS High Sierra. The successor HEIF (High Efficiency Image File Format) enables users to save photos in a more space-saving and higher quality format. Since other platforms such as Windows or Linux do not yet support the new format, the MPEG standard’s possibilities are still limited.
Background removal is one of the most important processes in graphics programs. We show you how you can use Photoshop, GIMP, Paint.NET, online tools, or even PowerPoint to easily remove image backgrounds – an essential skill for those who run e-commerce sites, or who wish to create online collages and graphics.
Memes as video clips, snippets from popular shows, animated logos, or banner ads: the practical GIF format has universal appeal, and can be used in many online contexts. GIFs can be found all over the internet, but making a GIF is also a popular option, with the added bonus that whoever makes a GIF using original content avoids legal complications. We show you how to create a GIF using both online...
A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of...
When it comes to content design, trends are always moving forward. Long-established patterns in the offline world have moved into the digital age and evolved into a whole new way of reading web pages. In both conveying and consuming information, our online behaviour has changed our communication and reading habits. Online content is now scanned rather than read word-for-word. These developments...
Adobe Photoshop is the gold standard in the realm of photo editing and has dominated the market for years. However, due to its immense range of functions, the programme is often too complicated and expensive for amateur photographers and designers. It’s no wonder then that there are many appealing cheap and free Photoshop alternatives available.
What are the web design trends of 2018? A glance into the crystal ball shows us that for web designers key features, such as excellent user friendliness, are at the top of the list this year. Good usability and valuable content build the basic framework for successful website design. We have laid out the most important trends for you here.
