HTML

What exactly is a website?

What exactly is a website? Who needs one, and what are the different options available for private users and businesses? There are solutions for beginners, which require no programming knowledge. These solutions, especially content management systems, have established themselves in the last few years due to their flexible content management. Professionals, however, still swear by self-written source codes. [...]  

The most important meta tags and their functions

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results? [...]  

Registering a website: submitting URLs to Google

Did you know that you can submit your site to Google, Bing, and Yahoo! in order for it to be found more easily in the search results? These search engine providers allow web operators to register their URLs so they can be added to the search index. We’ll show you how you to register your web project, a simple procedure that can increase its online visibility. [...]  

Learning HTML: a beginner’s tutorial

In times of content management systems and website construction kits, you might think it’s a waste of time learning HTML. But if a page doesn’t work for some reason or if you plan to install dynamic elements, you won’t be able to continue without having knowledge of this web language. In our detailed HTML tutorial, we introduce you to the basic features of the markup language, including numerous code examples. [...]  

SVG format: how to embed SVG vector graphics

Increasing the size of a raster graphic beyond its actual resolution comes with a loss of quality, which can lead to serious problems in your responsive web design, including increased loading times and a lower ranking in search engine results pages. Optimizing GIF, PNG, and JPG images to display properly across different devices can rapidly turn into a mammoth task. Because of this, vector graphics in the SVG format are becoming increasingly popular. But what is behind the technology that was issued as a standard in 2001? And how do you integrate flexible image files into your web project? [...]  

Index management with the robots.txt file

With the file, robots.txt, website operators are able to greatly influence which portions of their web projects are able to be read by search bots. In addition to HTML meta tags, redirects, and canonical tags, this seemingly insignificant text file located in the domain’s root directory is an important tool for index management. We’ve laid out how robot.txt files are built and what website operators should look out for when entering data. [...]  

The best mock-up and wireframe tools

Designers and developers put a lot of time and effort into creating a web project. During the journey from initial idea to finished product, there are many decisions to be made, plans to be devised, as well as there being the possibility of having to start all over again. Mock-ups and wireframes are important tools that can help in the early development phase when creating simple prototypes of designs and ideas. Mock-up and wireframe tools enable you to work more efficiently. [...]  

Website optimization: tips and tricks for more speed

Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimise the performance of your website. [...]  

What constitutes a good landing page?

Successful online marketing is based on taking various measures for acquiring customers. One of the most important tools is the landing page. Landing pages direct users from the search results list or from an advertising banner specifically to a commercial offer that can be used immediately. With well-placed interactive elements, good landing pages encourage users to carry out transactions and leave contact data. An optimally designed landing page achieves this through good content, a clear structure, and an attractive design. [...]  

New HTML: the most important HTML 5.1 updates

In the autumn of 2014, the long-awaited HTML5 arrived after 15 years of development. Now, the first update to the new web standard is also available: HTML5.1. Programmers will find a number of changes with this updated version. There is a strong focus on adaptations for responsive web design. In addition to the vast array of new HTML5.1 features, many elements and attributes have been given the push. [...]