HTML

Tutorial: JSON-LD with Schema.org

JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata. [...]  

What exactly is a website?

What exactly is a website? Who needs one, and what are the different options available for private users and businesses? There are solutions for beginners, which require no programming knowledge. These solutions, especially content management systems, have established themselves in the last few years due to their flexible content management. Professionals, however, still swear by self-written source codes. [...]  

Parallax websites: scrolling with 3D effect

The internet community loves variety – not only regarding content but also regarding how websites are designed. Web designers and software developers are always striving to come up with creative ideas and surprise site visitors with new user experiences. One of these innovative design approaches is so-called parallax scrolling, which uses perceptional psychological effects to convey three-dimensional depth. You can find out how this looks in practice and which web techniques are behind it in our article on parallax scrolling websites. [...]  

E-mail etiquette: rules for the perfect e-mail

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered. [...]  

The most important meta tags and their functions

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results? [...]  

Registering a website: submitting URLs to Google

Did you know that you can submit your site to Google, Bing, and Yahoo! in order for it to be found more easily in the search results? These search engine providers allow web operators to register their URLs so they can be added to the search index. We’ll show you how you to register your web project, a simple procedure that can increase its online visibility. [...]  

Learning HTML: a beginner’s tutorial

In times of content management systems and website construction kits, you might think it’s a waste of time learning HTML. But if a page doesn’t work for some reason or if you plan to install dynamic elements, you won’t be able to continue without having knowledge of this web language. In our detailed HTML tutorial, we introduce you to the basic features of the markup language, including numerous code examples. [...]  

SVG format: how to embed SVG vector graphics

Increasing the size of a raster graphic beyond its actual resolution comes with a loss of quality, which can lead to serious problems in your responsive web design, including increased loading times and a lower ranking in search engine results pages. Optimizing GIF, PNG, and JPG images to display properly across different devices can rapidly turn into a mammoth task. Because of this, vector graphics in the SVG format are becoming increasingly popular. But what is behind the technology that was issued as a standard in 2001? And how do you integrate flexible image files into your web project? [...]  

Index management with the robots.txt file

With the file, robots.txt, website operators are able to greatly influence which portions of their web projects are able to be read by search bots. In addition to HTML meta tags, redirects, and canonical tags, this seemingly insignificant text file located in the domain’s root directory is an important tool for index management. We’ve laid out how robot.txt files are built and what website operators should look out for when entering data. [...]  

The best mock-up and wireframe tools

Designers and developers put a lot of time and effort into creating a web project. During the journey from initial idea to finished product, there are many decisions to be made, plans to be devised, as well as there being the possibility of having to start all over again. Mock-ups and wireframes are important tools that can help in the early development phase when creating simple prototypes of designs and ideas. Mock-up and wireframe tools enable you to work more efficiently. [...]