E-Commerce

E-commerce platforms: a software comparison

Choosing the right e-commerce platform for your online shop can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and what you should particularly watch out for when making a decision. [...]  

Registering your company name or trademark

The name of your business is critical for success. A good company name can create a strong brand that will allow you to stand out among the competition. But what happens after you’ve found the perfect name for your company? Read on to find out more about registering a company name and registering a trademark. [...]  

An introduction to clickbait

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so successful? And if it’s working, why is it so heavily criticised? We’ll take you through the function, tactics, benefits, and criticisms of clickbait. [...]  

Click fraud: how to out fraudulent clicks

Every year, click fraud costs the advertising industry billions. An increasing amount of advertising operators have to deal with the fact that their ads often don’t reach their intended targets due to artificially generated clicks through the likes of link farms or bot nets that seek to deplete advertising budgets. We take a closer look at the topic of click fraud and show you some counter measures that you can take. [...]  

What does reputation management mean?

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online reputation management and how this effective PR technique can be applied. [...]  

CMS comparison: A review of the five best platforms

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is behind both. The market for open source solutions of the CMS variety is huge. Among the best known are WordPress, TYPO3, Joomla!, Drupal, and Contao – five systems with different strengths and weaknesses. [...]  

How to make money blogging: part one

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which traditional sources of income should you consider? [...]  

The best content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content marketing tools out there that will help make your life that bit easier. [...]  

What is the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase offline (‘research online—purchase offline’). This can only work if local merchants optimised their web presences. [...]  

Amazon SEO: Simple means to higher sales

Those who want to sell online often can’t avoid going to Amazon with their online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimisation, Amazon SEO has developed into an important success strategy for this reason. If you understand the mechanics of the e-commerce search engine and utilise the correct means, you have a good chance of improving your ranking and making it easier for potential customers to discover your products. [...]