Company Start-Up

Paperless office: the advantages of digital archiving

Digital photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snaps with friends via social media platforms and listen to our favourite songs while on the go. The paperless office is the workplace equivalent, and although the number of companies turning digital seems to be slow, the advantages are there for all to see. [...]  

Free website builders: pros and cons

If you want to create your own website, there are a lot of different options available. Free website builders are a way to set up a website quickly and easily for free, with no experience necessary. These sites have built-in templates and intuitive functions that help make your website look professional at no extra cost. So why don’t all companies use them? There are pros and cons to free website builders, which we’ll explore in this guide. [...]  

How to change your domain name

If you own a website, you should know that it needs to be continually maintained and adjusted. But in addition to normal tasks such as administration, maintaining content, and web design, sometimes radical, fundamental changes need to be made. These are especially necessary if you decide to rename your website, a process which is known as a domain change. But how exactly does a website operator go about changing a domain name, and which aspects do they then need to consider? [...]  

Finding the right CMS for small businesses

Choosing the right CMS for your small to medium-sized business isn’t easy, but you certainly can’t complain about a lack of choices. But this diversity can quickly lead to a system that is far too complex for your requirements and leaves you at a disadvantage. In this guide, we’ll give you tips on what to consider when looking for the perfect content management software for your web presence. [...]  

How to create a website on Mac devices

Whether you’re a dab hand or a total novice, web designers are spoilt for choice when it comes to creating their web presence. Even with minimal knowledge of HTML and JavaScript, creating websites on Mac computers can be a simple process; you just need a web editor and a great idea. It’s also easier than ever to realise more complex projects thanks to a wide range of user-friendly, professional software solutions. [...]  

E-commerce in the UK: flourish online

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience? [...]  

Magento: an introduction to the open source software

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web shops with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more powerful and versatile choice for those who want to build a web shop. [...]  

PrestaShop – the modular system for e-commerce

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for e-commerce and combines all necessary elements to make the perfect online shop. [...]  

Growth hacking: creative growth strategies

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimisation and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle that billionaire companies, like Facebook or Twitter, used in order to grow from start-up to global player. [...]  

Everything you need to know about design rights

Ever wondered why products never have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design right and registration. Though the UK’s independent body for copyright and design, the Intellectual Property Office (IPO), offers their design right policy free of charge, design registration is a more legally binding way to ensure the protection of the uniqueness of your design. So how do you register a design and how much does it cost? We’ll take you through the key steps to registering a design. [...]