Branding

How to use Twitter for business

Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s [...]   

Successful e-mail campaigns: how to reach your customers

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.   

Nonprofit marketing: Success with social marketing

Nonprofit organisations use advertising to successfully market their products. In contrast to profit organisations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own [...]   

Storytelling| Stories for your marketing strategy

Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful [...]   

Online video marketing – opportunities for businesses

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.   

Brand ambassador: who, what, and why?

Brand ambassadors are often the face of a company on social networks like Facebook or Instagram, company blog posts, at fairs, conferences, and other such events. They give a brand a friendly face. These days, brand ambassadors operate in a field, which, in this era of web 2.0, is getting a whole new lease of life: authentic influencers and standard employees are replacing famous celebrities as [...]   

What does a good logo look like? A new study

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colours are [...]   

Explainer Videos: The Best Tools

Whether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we will show you which tools you can use to create explainer videos yourself.   

Comparing the most popular Content Creation tools

The internet is made up of a lot of content, to say the least. If you want to filter out the most interesting posts for your customers, and curate content efficiently, you need the help of specialised tools. These range from simple, small browser extensions to comprehensive, all-in-one solutions. In addition to the price, the range of functions should really be what you make your choice based on: [...]   

How can LinkedIn work for businesses?

LinkedIn is not just another social media site. The business-oriented networking platform offers companies a number of special advantages, which means your LinkedIn marketing strategy and content should be unique. With the focus on building professional relationships, you can reach users in a different way to Facebook or Twitter. LinkedIn is the perfect platform for businesses to recruit and [...]