Big Data

Microsoft Access alternatives at a glance

MS Access is widely used office software and enables people with no prior programming knowledge to work with databases. The license for the programme, however, is not exactly cheap. Several free alternatives to Microsoft Access promise to do essentially the same thing. But which are the best Microsoft Access alternatives? And can they actually keep up with the range of functions and standard of operation that MS Access offers? [...]  

Symfony: useful PHP library for your web project

Over 30 independent components, long-term support for four years, and over 500 million downloads: the PHP framework Symfony is undoubtedly one of the most successful component collections of this popular script language. But what exactly is this project created by the French company SensioLabs? And which types of web applications can benefit from using this web application framework? [...]  

E-books part one: how to create an e-book

The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing. [...]  

Ruby on Rails: creating your own with less code

Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and elegant code and database-friendly structure. [...]  

Display advertising vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which ad will be displayed. But how does it differ from traditional display advertising? And which practice is best for your company? [...]  

Apache Hadoop: the framework for Big Data

Are you looking to execute complicated computing processes with large amounts of data? This is exactly what the Big Data framework, Hadoop, focuses on. The open source Apache software offers a Java based frame with which various Big Data applications on computer clusters can be parallelized. Hadoop’s modular expandability, which offers users an enormous range of functions, is a particularly advantageous feature of this system. [...]  

Buyer personas for optimal targeting

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you've been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put the focus on them. Creating concrete buyer personas helps to ensure that your carefully planned-out marketing measures reach your target audience. [...]  

Data mining: analysis methods for big data

The total amount of data generated worldwide increases by 40% every year. Many companies seek to make use of the constantly increasing mountain of data in order to increase their e-commerce business. But making use of such Big Data alone doesn’t add any value — enter data mining. Below you can find a discussion of the various analysis approaches involved in data mining, to give you an idea of how to automatically draw relevant information from data sets. [...]  

What is Big Data?

When we shop online, book holidays, and search for gift ideas, we hardly give a second thought to the fact that each search entry leaves behind a trail of our identity. Busy web bots are never far behind and sweep up this information. The result of all of this is Big Data: massive volumes of data that is analysed and used for a variety of reasons. But is there reason to be wary of leaving behind this data? In many ways we all profit from the power of Big Data each and every day. [...]  

Log files: recording computer processes

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments. Which uses do log files have for web analyses? [...]