Micro influencers and what they mean for social media marketing

In the world of social media marketing, micro influencers are gaining a more and more prominent role as brand ambassadors. Users are more inclined to trust ‘smaller’ opinion leaders and their recommendations, because they see them as more authentic and interact with them regarding a specific topic. Their credibility and expert status make them particularly appealing to brands, which is why micro influencer marketing is becoming so popular. But just how successful can such collaborations actually be, and how do you even go about finding the right micro influencer? [...]  

The intrusion detection and intrusion prevention systems at a glance

A stable network is characterized not only by the appropriate hardware structures, but also by a watertight security concept. In addition to back-up solutions and intelligent fail-safe systems, protection against external access attempts is a must. Intrusion detection systems (IDS) and intrusion protection systems (IPS) are an excellent addition to the classic firewall and are therefore a sensible safeguard for many computer networks. [...]  

Intelligent search: a user-friendly search bar for your online shop

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features like autocomplete, error tolerance, and useful filters will all seriously improve the user experience. This article outlines how an intelligent search can improve the search usability. [...]  

Telnet: a client-server protocol for cross-platform remote connections

Remote access to remote computer systems has always been a part of well-organised networks. Administrators can manage individual users as well as work on the move since a remote connection enables access to company data. One of the first protocols developed specifically for this purpose was Telnet. [...]  

Canonical tag: what’s behind the canonical URL?

When certain website content is used multiple times, it’s not always due to inattentiveness, but could be intentional: international websites or online shops, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate content, there are certain methods, such as the canonical tag, which enable you to link to the original content. [...]  

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics. [...]  

Website ratings: how important are ratings and comment boxes?

As the saying goes: 'The customer is king'. This principle is emphasised online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be integrated into your website. [...]  

HSTS: How the HTTPS expansion works

HTTPS, the network protocol for TLS-encrypted data transfer online can be circumvented in some cases. The danger is that encrypted websites can be accessed via unencrypted HTTP. But the HTTPS extension HSTS (HTTP Strict Transport Security) forces website access via TLS encryption, closing the security gaps that hackers like to use to intercept the HTTPS connection during transport using man-in-the-middle attacks. [...]  

hreflang: The HTML attribute for multilingual websites

To offer a website in several languages is a challenge in every respect. Apart from the translation and preparation of the navigation elements and content, other aspects such as networking and search engine optimisation of the different versions require effort and a planned approach. To make sure that all your efforts are not in vain, and that search engines like Google can identify all the alternative versions of your website, you should use the link attribute hreflang. [...]  

Browser fingerprints: the basics and protection options

In recent years, so-called browser fingerprinting has established itself as a tracking method that doesn’t rely on the use of cookies. Web servers capture different characteristics from visitors’ browsers and determine their digital fingerprint based on them. They enable visitors to be recognised at a later date. While some information is automatically transmitted, it is mainly active elements such as Flash animations or JavaScript applications that provide crucial information. [...]