E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Marking up your website with JSON-LD according to Schema.org

JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.   

WordPress newsletter plugins compared

E-mail marketing plays a decisive role for companies, while bloggers can also keep their readers up to date with a newsletter. But getting the e-mail newsletter into the inbox of customers and followers can be difficult: for this, you must integrate a registration form into your website. WordPress offers numerous tools for this purpose, including a multitude of WordPress newsletter plugins. Here [...]   

WCAG - W3C guidelines for easily accessible web content

The W3C‘s Web Content Accessibility Guidelines (WCAG) is a set of suggestions to website owners on how to increase the accessibility of their content. To increase website accessibility, content should be perceivable, operable, understandable, and robust. 12 fundamental guidelines support these principles and aim to improve web content for individuals who are visually, cognitively, or physically [...]   

Servers with SSD storage: a forward-thinking hosting strategy

SSDs have been gaining ground for years now. Until recently, these flash-based storage devices have been mostly used by mobile devices, like smartphones or MP3 players. But more recently desktops and servers have been making use of this technology. What advantages do SSDs have over traditional storage devices? Find out here.   

WordPress: The CMS for more than just blogs

  • CMS

The CMS WordPress started out as a popular tool for blogs. Since then, it has developed into the world’s most prominent content management system. Due to its high profile as market leader, the demands on WordPress’ functionality are great. Is the CMS up to the task? Find out in our comprehensive WordPress review.   

Switching domain providers: what to keep in mind

Are you fed up with your current hosting provider? If so, you should consider transferring your domain. But don’t let the idea scare you off! These days, transferring an existing domain to a new hosting provider is easier than ever before. Check out our guide to ensure you’re up to date with the ins and outs of domain transfers.   

Accessing a webpage – what happens in the background?

In order to access a web page in a browser, you just have to enter the URL into the address bar in your web browser and the requested website will pop up on your screen. This seems simple enough, but the process that’s taking place in the background is a highly complex one. Learn about what happens when you access a website – from the URL translation to the relevant IP address via data transfer, [...]   

More productivity with IFTTT

The web service IFTTT lets users automate the processes of over 200 different web applications, services, and devices according to rules defined by users. The rules, also known as recipes, fall into one of two categories: 'if recipes' made of one component, and 'do recipes' composed of two. Many pre-packaged recipes can be found online, and can be easily tested, even by beginners.   

Successful B2B e-mail marketing

Cost-effective and efficient, the classic newsletter is a fixed component of every marketing mix. In B2C settings, marketers swear by specific target group segmentation and countless tracking options. The opportunities of e-mail marketing are also apparent in the B2B field: with the help of traditional newsletters you can acquire new customers, keep existing customers, and put lead nurturing into [...]   

What happens when an e-mail is sent?

E-mails enable us to send messages and files around the world in seconds, but how does e-mail transmission work? Although e-mail correspondence is an indispensable part of everyday life for most internet users, many don’t have a clue how to answer this question. A lot happens in the short time between messages being dispatched and delivered.