Lead management: Lead scoring – part four

All leads aren’t the same, which each marketer will realise sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorised. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorise and prioritise all leads so that you can invest your time and energy in the right contacts. [...]  

Lead management: Lead generation – part two

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management, content marketing, and search engine optimisation, it can be achieved. [...]  

Create your own logo: tips for logo design

A logo serves as a figurehead for a company or a brand: it symbolises the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your logo design. So what are some good logo ideas to consider? And how do you design your own logo? [...]  

Order confirmations: Write them perfectly with a template

If a customer accepts an offer that you’ve submitted, you should formally confirm the order. In theory, an oral communication is sufficient, but a written confirmation of the agreed services and conditions is much more serious and secure. With templates for Word, Excel, and others, you can create such order confirmations in just a few minutes. [...]  

Collaboration tools: the best apps for better productivity

The bigger your business, the more difficult it is to manage all the different teams and projects. It’s especially difficult if not all employees are located in the same place – this is when planning resources and communicating quickly becomes a gigantic task. Collaboration tools, however, can be used to optimise a team’s work in the long term. [...]  

Creating goods receipts with delivery note templates

A goods receipt is a useful document for both the supplying company as well as the recipient and should therefore be sent out with all deliveries, especially large ones. Even though it isn’t required by law, it’s standard practice in sales. Once you’ve found the right template, you can create a delivery note in minutes. [...]  

Reputation management: How to show your best side

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online reputation management and how this effective PR technique can be applied. [...]  

The intrusion detection and intrusion prevention systems at a glance

A stable network is characterised not only by the appropriate hardware structures, but also by a watertight security concept. In addition to back-up solutions and intelligent fail-safe systems, protection against external access attempts is a must. Intrusion detection systems (IDS) and intrusion protection systems (IPS) are an excellent addition to the classic firewall and are therefore a sensible safeguard for many computer networks. [...]  

How log file analysis works with GoAccess

The log files of web servers and cloud services reveal a lot about the users that access them. They contain information about which browser or operating system is being used, which search terms have been entered and how many different pages a user has accessed, for example. Since manually analysing these extensive text files is nigh on impossible, you can use log file analysis programs such as GoAccess, which process corresponding information and present it in clear reports. [...]  

The digital election: domain grabbing in politics

The internet has completely changed political elections across the world. Online media offers candidates the chance to get closer to their voters, providing an essential communication channel for the electoral battleground. But the freedom of information online means that you’re always susceptible to the dangers of manipulation and slander via anonymous channels. A relatively harmless, but rather amusing technique is ‘domain grabbing’, in which candidates try to secure special web addresses either to use against their opponents or to protect their own name. The master of this in the 2016 election in the US was of course Donald Trump. [...]