E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Tips and examples to help create great 404 pages

When surfing the web, users are often stopped in their tracks by 404 pages. This error message means that the page the user is trying to reach doesn’t exist. Most of these webpages are standardised, but some operators choose to create their own, individual 404 pages. So how do you go about creating a memorable, innovative 404 error page? We’ll take you through the dos and don'ts of making a 404 [...]   

Mac website builders: it’s all about the software

Whether you’re a dab hand or a total novice, web designers are spoilt for choice when it comes to creating their web presence. Even with minimal knowledge of HTML and JavaScript, creating websites on Mac computers can be a simple process; you just need a web editor and a great idea. It’s also easier than ever to realise more complex projects thanks to a wide range of user-friendly, professional [...]   

Marketing basics: what is display marketing?

Display marketing is among the best-performing advertising channels in online marketing. Those who immediately think of irritating banner advertisements and obnoxious pop-ups have fallen behind the times. This is because display advertising has experienced some changes in recent years. In order to adapt to recent developments, like banner blindness, new strategies for gaining viewers’ attention [...]   

Drupal: a modular CMS for social publishing and more

  • CMS

The CMS, Drupal, was created by Dries Buytaert as a simple message board and over time has developed into one of the largest content management systems in the world. It’s known for its enormous community which is constantly working on extensions. What other advantages does Drupal offer?   

Responsive Test: 8 free tools for responsive web design

A website should always be extensively checked before going live. Testing a website is already a demanding task, and adding a responsive design test to the mix helps you ensure that your site’s flawlessly displayed for different screen resolutions. Free responsive design tools can help with this. We’ll show you 8 free tools here.   

MongoDB — the flexible and scalable NoSQL database

NoSQL databases have long since been serious competitors to classic relational database systems, like MySQL. They replace the strictly-defined storage structures of traditional models through flexible saving procedures. This allows data pools to be easily distributed onto multiple servers in order to guarantee high availability of web applications. But are these new systems really all that they’re [...]   

Google is planning to label unsafe websites in Chrome

For two years now, Google has been actively promoting SSL encryption for websites. The search engine giant started acknowledging data transfer protection as a ranking factor in 2014, but now wants to go one step further. Users of Google’s browser, Chrome, will soon be actively warned about websites with unsafe data exchanges. This articles explains what the planned changes are and which [...]   

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of [...]   

Identifying phishing e-mails: the telltale signs at a glance

Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and how to render your inbox harmless.