Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year....

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing...

How to create the perfect out of office message

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want...

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of...

What is Exchange Server?

Microsoft Exchange Server is considered the standard solution for business e-mail traffic and computer-supported collaborative work. The software has many different usage models of available and these require purchasing special licenses. We’ll show you the licensing model here and give you an overview of the different functions of the collaborative software.

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.

.swiss: more than just a domain ending

The past few years have seen a range of new domain endings emerging on the scene. Top-level domains like .cafe, .nyc, and .education not only introduce variety and individuality into the internet’s address book, but also allow users to identify companies easily – either thematically or geographically. The new .swiss domain ending allows Swiss businesses and institutions to communicate their...

django CMS: the Python system at a glance

  • CMS

Launched in 2007, django CMS is an increasingly popular content management system based on the programming language, Python, and its namesake, the web framework, Django. Thanks to this direct link, the content management system has access to Django’s full range of functions. django CMS templates make all of this a more manageable process. But how does this ambitious program fare in terms of...

Impressums for Facebook pages

When operating a business from an English-speaking country, it’s easy to overlook the finer details of legal requirements overseas. However, if your business also has a base in Germany, Austria, or Switzerland, you will more than likely be required to provide an impressum on your online presences. Failure to do so could lead to disciplinary action, which could have serious consequences for the...

10 tips for optimising your SEO content

What distinguishes good SEO content from average website content? Why is it so important to optimise SEO texts on your homepage for search engines? These ten tips on topics such as keyword optimisation, duplicate content, and internal links show you how to customise your site content to meet the demands of the modern web search. Don’t forget that a good writer first writes for the reader and then...

The most important Google SEO Tools at a glance

If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyse these parameters and adjust your website accordingly.

Optimise your online shop: improve your Google ranking with SEO

With a little search engine optimisation (SEO), online retailers can greatly increase their reach —optimising your online shop for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your store will be listed higher in the Google search results in no time.

Search engine optimisation from A to Z

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimisation, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...

VPN — secure data transfer through public networks

VPN implementations offer an affordable alternative for locally connecting networks, as well as making network resources available for external devices. In contrast to corporate networks, no private communication network is required. Instead, like the internet, VPNs rely on networks, and protect sensitive data through a process known as tunneling.