Website retargeting: hot on the user’s heels

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown interest in specific products in the past. [...]  

10 .htaccess tricks that everyone should know

Are you the webmaster of an Apache server? Then you should definitely use .htaccess. This text-based configuration file is an easy outlet for changing server settings. Once you know how to create a file and use a few .htaccess tricks, you can begin configuring your sever. [...]  

Responsive web design, app, or mobile website?

To have a successful web presence, it’s now crucial to be able to reach out to as many users as possible by making your site available on a variety of platforms. This means mobile websites and responsive design are becoming ever-more essential tools for website operators. But with web apps and native apps adding two further possibilities to the mix, deciding which option works best for you can be tricky. We break down the pros and cons of these four mobile solutions. [...]  

Ad exchanges: advertise online

The advertisements you see online aren’t just chosen at random. Many extensive processes and procedures have gone into even the simplest of banner advertisements. The user doesn’t notice any of this thanks to real-time advertising, which takes a few milliseconds to decide which company can have their advertisement on the website. Ad exchanges are the central contact for advertisers and website operators and are referred to as ‘the Wall Street of ad impressions’. [...]  

Secure network connections with IPsec

A big problem with the previous Internet Protocol version, IPv4, was the missing guarantee of security standards of integrity, authenticity, and confidentiality. This previous protocol lacked the necessary means to identify data sources or enable secure transport. The protocol suite IPsec, developed for IPv4’s successor, IPv6, has changed the situation for Internet Protocol overnight. [...]  

Website expansion: subdomains & Co.

As is often the case for website operators or e-commerce providers, changes in content or product selection may sometimes stray from your site’s previous theme or inventory. If this new material deviates from your current selection too dramatically, then it may be time to consider other options. Moving to a new domain/website or exporting content to directories or subdomains are common solutions to such scenarios. Find out which method is best for you and also discover how it may affect your new content’s SEO. [...]  

Online marketing basics: what is a supply-side platform (SSP)?

Real-time advertising plays a central role in the world of display marketing. This process gives website operators or publishers looking to sell their free ad space the chance to trade advertising inventory in a fully automated bidding process. The goal of this is to sell the inventory to the highest bidder for maximum profit. The supply-side platform thus represents an important interface between demand and supply. [...]  

Password manager – a glance at the best tools

Would you give your account number to a stranger? Most probably not. But millions of internet users may as well be giving away their personal data (and money!) when using passwords that hackers can crack in a matter of seconds. Password managers provide methods for creating and managing truly secure passwords. [...]  

WordPress domain transfer: switching providers and changing your WordPress domain

WordPress websites are always subject to change. Some users may be dissatisfied with their provider and want to change web host, while others may be unhappy with their current domain name and want a new web address. With WordPress, it’s easy to transfer domains and change providers, whether you work with your own WordPress installation or use wordpress.com. [...]  

The best WordPress backup plugins

If you’ve invested lots of time and effort into your WordPress project, you definitely need an adequate backup solution. Otherwise, you run the risk of losing important data through a database or system failure, which may not be retrievable. Which WordPress plugins are available for helping you back up your project? [...]