Resource-oriented web services based on REST

Combining different application systems has become increasingly important over the past few years. This trend is especially due to the increasing number of web applications being developed. In order to react to this trend, many different web services were developed that make data transfer across multiple systems possible. The Representational State Transfer (REST) is an architectural style that serves as a popular basis for developers seeking to realise these goals. [...]  

Managed cloud hosting: flexible server structures at the click of a button

More and more website operators are turning to managed cloud hosting as a solution for their server environment. This option promises flexible scalability of required resources in real time, along with a wide range of services offered by the provider including the installation, maintenance, and protection of the hosting platform. So how does managed cloud hosting work? Find out what services managed cloud hosting can offer you. [...]  

Content Management Systems for small businesses – finding the right software

Choosing the right CMS for your small to medium-sized business isn’t easy, but you certainly can’t complain about a lack of choices. But this diversity can quickly lead to a system that is far too complex for your requirements and leaves you at a disadvantage. In this guide, we’ll give you tips on what to consider when looking for the perfect content management software for your web presence. [...]  

The main points on trade mark law and brand protection

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any trouble, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same, as a brand name doesn’t just carry prestige, but also security and money. Read on to learn the basics behind trade mark law. [...]  

Trademark Registration: The necessary steps

Any member of the economy has the right to apply for trademark registration for products or services that they use in the course of their trade. Whether these rights are granted depends on evaluation by the federal authorities and the application’s compliance with the legal requirements. Here we show how this process unfolds in the context of trademark registration, the registration costs associated with application, and the protection given to certified registrations. [...]  

Testing the best free photo editing software

If you want to edit images, you don’t always need to pay for a pricey tool like Photoshop. The market offers various image processing programs that are both free and highly functional. As well as classic desktop programs, online applications are playing an increasingly important role. But how do you find the software that best suits your needs? Our guide provides you with information and tips about some of the best free photo editing software available. [...]  

Mobile app design: create your own app – part 3

Designing an application isn’t just a question of shapes and colours – mobile app design covers the positioning of app content and app usability, too – and these factors are vital in helping create a successful app. The more time and effort you invest at this stage, the higher the chance of creating an app that people will want to use and keep on their device. [...]  

Create your own app – part two: app makers

If you want to create your own native mobile app, you’ll need to think about the technical implementation of it. When it comes to classic programming, integrated development environments are useful tools to help make the process easier. But since this requires prior knowledge of software development, many beginners prefer to find an alternative option. The answer for inexperienced users usually lies in specialised app makers. These require no coding experience and sometimes come with a surprising array of functions. We’ll show you how they work. [...]  

Create your own app – part one: the planning phase

Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you through all the steps you need to offer users a new native mobile app. It all starts, of course, with the planning phase. [...]  

Attribution models in web analytics

Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This is where web analytics come into play, helping you see which channels will bring you the best returns through the use of different attribution models. [...]