Google is the most popular search engine in the world and a highly effective advertising platform. One reason is how well Google carries out quality evaluations for each ad in its network. In order to present users with the advertising that’s most relevant to them, the AdWords Quality Score was created on a keyword level. But what exactly is this Quality Score?
Mobile advertising, Facebook marketing, and marketing automation: marketers are making their way even closer to the user, trying to understand them so they can show them advertisements tailored to their needs and reach them over the most appropriate channel. Only a few have actually been successful on one level of online communication: private Facebook and WhatsApp chat. This should soon change. [...]
Nowadays, there’s an online search engine for practically every kind of product and service imaginable, whether it’s the nearest shopping mall, the best restaurants in town, or the perfect video stream. In order to find and compare legal streaming services and find the best selection of videos, films and series on offer, it’s worth checking out our web app of the week, CanIStream.It.
There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimized – increasing your ranking and helping you gain viewers.
Microsoft offers the popular cloud-based Office suite as a subscription. In addition to popular applications such as Word, Excel, PowerPoint, Publisher, Outlook, and Access, Office 365 also includes online services, such as OneDrive cloud storage and SharePoint’s content management system. We provide you with an overview of the software’s main user plans for private users and business customers, [...]
Office 365 is more than just the successor of Microsoft Office 2013. The Office 365 plans and subscription that you choose should be carefully thought-out; for an overview, read the first part of our Office series. This second part examines the SME plans: Office 365 Business, Office 365 Business Essentials, and Office 365 Business Premium, to help small and medium-sized enterprises decide on the [...]
Office 365 is Microsoft’s way of offering its beloved productivity software in the cloud. Users can benefit from numerous functions that enable central data storage and collaborative editing of documents, presentations, spreadsheets, and more. When it comes to buying Office 365, you’ll need a subscription – instead of a one-off payment like the traditional desktop installation of Office, Office [...]
Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialised commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable [...]
There’s a control phase in every website relaunch. In the first few days after the restructuring, you should monitor the site heavily. This gives website operators the chance to register negative effects, identify sources of error, and promptly start any countermeasures that are needed.
Various computer networks are connected with one another via the internet. In order to build up such connections, both the sending as well as the receiving systems have to provide transfer interfaces, or ports. The command line program netstat allows you to find out which ports are opened by your own system and which active connections exist — all of this helps reduce the risk of undesired access [...]