Good customer service ensures long term success

Acquiring new customers is an important matter for every online shop owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your site. How can you make use of resources to help extend the customer lifecycle? [...]  

Mobile commerce: a mall in the palm of your hand

Try as you might, there’s no getting away from mobile commerce. This platform has experienced continuous growth in the past few years, establishing itself as a vital area of online commerce. These days, traders can generate as much as one third of their revenue through purchases made on smartphones and tablets. Finding success in mobile e-commerce relies on two main things: creating a thoroughly optimised online shop and satisfying all the mobile user’s needs. [...]  

E-commerce: the basics

If you’re planning to set up an online store, you have a lot to consider. Amongst other things, your checklist will include applying for a business license, developing a concept, and calculating your finances. But don’t despair! A host of e-commerce programs and optimisation functions are on hand to help you succeed. [...]  

Setting up an online shop: tips for creating your business

A business plan is an essential tool for every entrepreneur seeking to kick off a budding project. This not only applies to brick-and-mortar companies, but also to online shops. This is where entrepreneurs can really get to the heart of their business concept, outlining all the crucial elements: from marketing strategies to the company’s staff structure. Providing a projection of the company’s finances is also hugely beneficial for potential sponsors and funding institutions. [...]  

ExpressionEngine – a CMS designed for designers

ExpressionEngine from EllisLab markets itself as ‘the most powerful and flexible content management system’. Are they right? Brands like Nike, Apple, and the BBC seem to think so. In this CMS review, we’ll take a look at ExpressionEngine’s features, extensions, SEO, pricing, and more, to help you decide if this fee-based content management system is right for you. [...]  

Drupal vs WordPress – 2 CMS alternatives compared

Drupal vs WordPress – which CMS is the best choice for you? This depends entirely on the web presence you’re intending to create: there’s no such thing as an all-purpose content management system that’s suitable for everyone. If you need an intuitive weblog software, WordPress is the system for you. If you’re planning a complex community project, Drupal might be your best bet. Find out why here. [...]  

Composr 10: ocPortal’s WordPress alternative

The UK-based CMS ocPortal has undergone a rebrand: presenting Composr 10. Following in the footsteps of ocPortal 9, this CMS offers an all-in-one solution for web presences, with no need for extensions or templates. But who is Composr 10 suited to? And how does it compare to the CMS market leaders? [...]  

Online marketing basics: tips to optimise your conversion rates

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Conversion rate optimisation (CRO) analyses websites and order processes and helps identify weak spots throughout the customer journey. [...]  

Online marketing basics: demand-side platform

These days, online advertising is a bidding war, played out in real time. In just a few seconds, complex algorithms decide which banner or advertising medium is to be displayed to your target audience. This being said, everybody wants to show their ads where customers will see them, making ad impressions highly sought-after commodities. They are thus subjected to a competitive bidding process. The automation of this process has saved advertisers time and money, with demand-side platforms acting as an optimisation and management platform. [...]  

10 tips for usability in mobile commerce

The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, online shop operators who fail to notice the trend and optimise their site accordingly can lose out on potential customers, and therefore, a potential profit. From structure, design, and content to the shopping basket and payment methods, everything should be planned with the customer in mind. [...]