E-mail marketing: the best time to send newsletters

When do you read your e-mails? In the morning over a coffee, on the train en route to work, or even stretched out on the sofa in the evening? The question sounds odd – but it’s one that plagues marketers for hours when choosing a delivery strategy for newsletters. The send time and frequency of newsletters are closely connected to the open and click rate – and so play a key role in the success of a newsletter marketing campaign. [...]  

Professional e-mail signatures

A professional e-mail signature is a standard part of business communication. Private users can also stand to gain from these e-mail additions. But what exactly does a good e-mail signature contain? And which information should your company include when sending messages to customers or business partners? [...]  

Everything you need to know about e-books – part 1: creating an e-book

The interest in e-books has largely increased in previous years, and modern reading devices with energy-saving ‘e-ink’ display technology have now made the once niche product a mainstream contender. In our multi-part series, we give you tips on creating your own e-book. Welcome to part one: things to consider regarding planning, structure, and publishing. [...]  

Web stack—the software framework for web development

Terms like web stack or web application stack refer to software packages that are used to develop and operate websites and web applications. The most well-known example of this technology, the LAMP stack, has witnessed increasing competition through the likes of JavaScript-based framework bundles, which feature unified programming languages for servers and clients. This gives them a considerable advantage when developing single-page applications. [...]  

MongoDB tutorial: installation and setup

MongoDB is a document-based database system that competes with the more traditional relational systems. The setup and configuration is comparable to classics like MySQL, making it fairly straightforward to switch over. So how do you save and call up data with this modern software? Our MongoDB tutorial will explain the installation process and first steps to get you started on this open source database. [...]  

Mobile First: the new approach in webdesign

Are smartphones and tablets the beginning of the end for stationary computers? Many developments confirm this, not just the increasing number of mobile search queries on Google. The mobile first approach follows this trend and places primary importance on creating mobile websites. A slimmer scope and more dynamic layout yield satisfy more than just smartphone users — they boost search result rankings. [...]  

The basics of web design - part 3: design and colour scheme

Many users are often unaware of what exactly goes into making an aesthetically appealing website. But most successful websites follow some basic principles to ensure that a unified design adheres to a basic theme or message that is to be conveyed to the viewer. These questions and more influence the site’s conception: What effects do certain colours bring about? What should you be mindful of when selecting certain images and fonts? Those who know how to employ these elements correctly are sure to end up with websites of professional quality. [...]  

Web design basics: creating a photo gallery for your website

Multimedia content is an integral part of the internet. From images to GIFs to videos – without engaging visual elements, websites become dull, gray blocks of text, and web stores would be nothing but an endless list of product descriptions. Image galleries are a popular way of presenting graphics and images clearly on to a web project. With some simple HTML, it’s easy to create a basic Lightbox gallery for any web project. Alternatively, there are a number of popular and attractive plugins and extensions available for CMS users. [...]  

The basics of web design - part 2: user-friendliness

The layout and use of a website is often quite intuitive, even upon your first visit there. Conventional design patterns ensure quick usability and are not employed without reason: these common practices and standards guarantee smooth functionality for a website. Every web designer should be familiar with what these practices exactly entail and how to optimally integrate them into their web presence. [...]  

CSS compression for consistent loading times

It’s rare to see creative information directly placed into HTML code. Colours, fonts, and sizes of HTML elements are normally defined in style sheets, such as CSS. The more complex a website becomes, the more the range and amount of required CSS files increase. The extra burden can have a considerable effect on your website’s loading time, but this can be avoided by compressing your CSS. [...]