E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

What do ‘pingback’ and ‘track back’ mean?

For those looking to run a successful blog, maintaining a constant exchange with other bloggers, website operators, and the rest of the internet community is of the utmost importance. By referring to the entries of other bloggers within your own texts, you won’t just attract new readers; you’ll also manage to generate valuable backlinks. Methods like trackbacks and pingbacks can help you with this [...]   

Optimising websites for voice search – future-oriented SEO

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behaviour and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimisation. Get to know the most important voice [...]   

Four current Raspberry Pi alternatives: Single board computers by comparison

Raspberry Pi is the first choice for do-it-yourselfers around the world when it comes to single-board computers: It’s small, cheap, and meets most server and media centre requirements. But more and more manufacturers are putting their own mini-computers on the market: Raspberry Pi alternatives want to set themselves apart with lower prices, more powerful hardware, or edgy and exceptional features. [...]   

Cloud Hosting – flexible and cost effective

For many, the cloud is a place where private documents, music, pictures, or videos can be stored and exchanged online. But understanding the different technological aspects of these services proves to be a cloudy venture for many. For example did you know that in addition to many other things, online stores and websites can also be hosted in the cloud?   

Photoshop alternatives: Adobe’s competitors reviewed

Adobe Photoshop is the gold standard in the realm of photo editing and has dominated the market for years. However, due to its immense range of functions, the programme is often too complicated and expensive for amateur photographers and designers. It’s no wonder then that there are many appealing cheap and free Photoshop alternatives available.   

Progressive web apps | what advantages do they offer?

The app market has already produced several new and progressive app formats; conventional native apps were followed by the development of web apps and hybrid apps. But then what is a progressive web app (PWA)? Fundamentally, they are based on the concept of a web app that then takes the form of an app. But PWAs manage to go one step further, promising users the optimised use of a mobile device’s [...]   

GitHub alternatives – the 5 best applications at a glance

When managing repositories, most users rely on the trustworthy online service GitHub. However, there are also various alternatives that may be more suited to your needs, depending on what you’re looking for. In our overview, you will learn about five current alternatives to GitHub that can be useful for managing your project.   

Bootstrap alternatives: the best front end frameworks at a glance

Bootstrap is the most popular frame-work solution for designing and creating high-performance web interfaces. It consists of a collection of HTML, CSS, and JavaScript components that Twitter released under the MIT free license in 2011, as well as a variety of extensions, interfaces for content management systems, and pre-built themes. There are also worthwhile alternatives to Bootstrap, which are [...]   

Local SEO: how local search engine optimisation works

Small and medium-sized companies are often hesitant about taking their first steps into the world of online business: the competition is too big, they don’t have enough online experience, etc. Even if you’ve decided against selling online and have instead chosen to go for brick and mortar trade, you still can’t afford to neglect online marketing. An increasing number of people go online to look [...]   

Adblockers’ impact on web design and web development

Approximately a quarter of all internet users in the UK use adblockers in order to circumvent pop-ups or ad banners. And while it may be nice to peruse through your favourite content unhampered by advertising, these extensions cut into the profits of both advertisers as well as those running ads on their brand or company. However, only few seem to be aware of the fact that it’s precisely these ads [...]