Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year....

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing...

E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

A marketing mix: the right strategies for success

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

File manager for Android – the best alternatives to the standard app

Managing files and folder on Android devices can quickly become a tedious affair. One the one hand, the integrated file manager app (only since Android 6.0 “Marshmallow”) is well hidden in the settings of the operating system, and on the other hand, it only has the basic functions available – which is why many users rely on third-party applications from the Google Play Store. But what exactly sets...

Twitch stream tutorial: how do you stream on Twitch?

Twitch has become of the most popular streaming platforms worldwide in recent years. Gamers in particular, will get their money’s worth with the wide range of video game broadcasts. But what exactly are the requirements and challenges that need to be met or mastered when publishing and maintaining a stream on Twitch? Our Twitch Stream tutorial provides guides for PC, Xbox, and PlayStation users.

What is a SWOT analysis?

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

Targeting

Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localiszing your advertisements and as a...

How to create the perfect out of office message

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be short but there are lots of mistakes that can creep in which you’ll want to avoid. We show you here how to formulate...

Arduino vs. Raspberry Pi: a comparison of the microcontroller and single-board computer

DIY projects such as timers, remote controls, robots, and drones are becoming ever more popular. Knowledge of such things as electronics and programming, though, is fading into the background – thanks to ready-to-use, affordable components such as Arduino boards and minicomputers like Raspberry Pi. They allow for novices and amateur hobby craftsmen to obtain their own results quickly without...

URL: definition and areas of application

The Uniform Resource Locator (short: URL) is one of the basic standard tools of the internet. URLs make it easy to uniquely identify resources on the internet and find their location. Internet users use webpage URLs to surf the web, follow hyperlinks or download files. The concept is based on a human tangible syntax that is automatically read out and interpreted by machines.

Source code: What exactly is it?

Programs and websites are based on comprehensive documents without which nothing would work: the source code. In this code, programmers and web designers determine how their application should function. So that you, too, can understand what exactly a source code is, we explain simply and clearly how it’s structured. Find out more about programming languages, compilers, and the framework of a...

Online marketing basics: tips to optimise your conversion rates

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Conversion rate optimisation (CRO) analyses websites and order processes and helps identify weak spots throughout the...