LinkedIn for businesses: curate a professional image

LinkedIn is not just another social media site. The business-oriented networking platform offers companies a number of special advantages, which means your LinkedIn marketing strategy and content should be unique. With the focus on building professional relationships, you can reach users in a different way to Facebook or Twitter. LinkedIn is the perfect platform for businesses to recruit and maintain employees and b2b contacts. This guide explains LinkedIn’s unique advantages and provides a step-by-step guide to making a company page. [...]  

Social plugins and privacy: how to use the ‘like’ button legally

For website operators looking to increase their outreach, the advantages of social media buttons are obvious; content can be spread and followers can be generated with just one click of the ‘Tweet’ button, the ‘Like on Facebook’ social plugin, or the ‘Follow on Instagram’ link. These helpful extensions are great tools for expanding an internet presence, but critics warn that these plugins don’t go far enough to protect users’ privacy, potentially even breaking EU legislation. Find out more about the current legal situation and how you can avoid running into legal issues here. [...]  

Startup funding: tips on corporate financing and promotion

If you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup centers, and other investors. Long-term subsidies that last two or more years are not a rarity in the startup industry. Learn more here about the possibilities of startup funding. [...]  

Anonymising links – advantages and disadvantages of dereferrer

Privacy is one of the most important aspects of the Internet. Whoever wants to protect themselves will hopefully begin with one of the most basic elements of the World Wide Web: the hyperlink. References from one webpage to the other usually lead in one direction only – information exchange via HTTP, however, takes place in both directions. To prevent this from occurring, Internet users used to rely on “dereferrer” services. We will show you the disadvantages associated with these link anonymisers, and how you should instead proceed to avoid referrer spam and session hijacking. [...]  

Registration Data Access Protocol (RDAP): what’s behind the Whois alternative

For years, a successor to the domain query protocol Whois has been in development. For several reasons the protocol, developed at the same time as the internet predecessor ARPANET, is no longer regarded as modern or up-to-date. But now the Registration Data Access Protocol (RDAP) is being hailed as a promising candidate to fill this gap. But in what way is this Whois alternative different to its predecessor? [...]  

Create your own WordPress website: It’s that easy!

Do you want to have your own website, but hardly have any programing skills? With a content management system, you can create a homepage for yourself or your company without HTML knowledge. Our WordPress guide will guide you step-by-step through the website making process, from installing and setting up WordPress, to creating content and publishing your material. [...]  

'Playboy' judgement restricts the freedom to link

There are boundaries when it comes to linking. These boundaries have now been officially confirmed by the European Court of Justice (ECJ) in its judgement on the September 8th, 2016. Website operators that place hyperlinks with commercial intent are obliged to check the legality of the online content that is being linked to. According to the ECJ, private internet users aren’t expected to check, which means that links without financial intent are allowed – unless copyright owners have explicitly pointed out that linking to their content is forbidden. [...]  

What is Parallax scrolling?

The internet community loves variety – not only regarding content but also regarding how websites are designed. Web designers and software developers are always striving to come up with creative ideas and surprise site visitors with new user experiences. One of these innovative design approaches is so-called parallax scrolling, which uses perceptional psychological effects to convey three-dimensional depth. You can find out how this looks in practice and which web techniques are behind it in our article on parallax scrolling websites. [...]  

SEO basics: correct website structure through internal linking

Have you ever thought of what kind of role internal linking plays in search engine optimisation? Linking individual web pages can be very beneficial for SEO, so this practice shouldn’t be overlooked. Through a meaningful website structure and the correct positioning and number of internal links, websites can increase their search engine ranking. [...]  

Create a screenshot on Windows: How it works

With screenshots, you can show your colleagues and friends with just a few clicks what you’ve just seen on your screen. This can be an important part of your daily workload as well as something you use in your free time. But how do you actually create a screenshot? On Windows, the necessary resources are already built in. We explain to you how to use them correctly. [...]