E-commerce platforms: online store software comparison

Choosing the right e-commerce platform for your online shop can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and what you should particularly watch out for when making a decision. [...]  

Container-as-a-Service – CaaS provider comparison

CaaS – Container-as-a-Service – is the latest model in the cloud computing market: users can find suitable platforms for all established infrastructure providers. But what actually is CaaS? And what is the difference between CaaS and other cloud services, like Infrastructure-as-a-Service (IaaS), Platform-as-a-Service (PaaS), and Software-as-a-Service (SaaS)? Here we introduce hosted container environments, and what potential cloud-based container services for small and medium-sized enterprises offer. [...]  

Error 401: Unauthorised – No access to the website

You’re surfing around on the internet, but instead of getting the desired content you only receive an error message: annoying or even downright frustrating. Especially if you don’t exactly know what the status is supposed to mean. How are you expected to solve the problem, if you don’t know what’s causing it? This also goes for the error 401. Here we explain what the error means and what you can do about it. [...]  

Content marketing in B2B: strategies, opportunities, and challenges

Content marketing has arrived in the B2B sector. However, a successful B2B content marketing strategy differs fundamentally from those used by B2C companies. The target group is demanding, potential customers are most likely specialists in their field of expertise, and they make their decisions based on facts, figures, and pragmatic principles. This poses very specific challenges for B2B content marketing. Read our article to find out what you need to consider. [...]  

Testing-Tools: The best applications for A/B testing

Website optimisation is more than just SEO: throughout your efforts to optimise your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing tools to present their visitors with various possible alternatives and to check which version is the best for site visitors. [...]  

Using MailChimp in WordPress: how it works

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form. [...]  

Your own DNS server with Raspberry Pi: How to

Without the domain name system, surfing on the internet would be much more difficult, as we would have to memorise a lot of IP addresses. With the help of DNS servers, we can instead use a memorable domain name to access our favorite website. Find out how you can set up your own DNS server and learn more about the basics of the World Wide Web. All you need is the minicomputer Raspberry Pi and an internet connection! [...]  

Booking company entertainment expenses

Most firms organize regular company events - business meals aren’t a rarity either. While selecting the menu plays an important role in the organization of such events, it’s just as important, if not more, to properly record all of your meal and entertainment expenses so that you can file for tax deductions. [...]  

Microsoft Access alternatives: are there any free applications that achieve the same result?

MS Access is widely used office software and enables people with no prior programming knowledge to work with databases. The license for the programme, however, is not exactly cheap. Several free alternatives to Microsoft Access promise to do essentially the same thing. But which are the best Microsoft Access alternatives? And can they actually keep up with the range of functions and standard of operation that MS Access offers? [...]  

Google Data Studio: setting the scene with your data

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualise sets of data. With Google Data Studio, you can summarise data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering. [...]