Content delivery network: a look at the SEO advantages

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are and always will be crucial to search engine optimisation, CDNs can offer major advantages from a SEO point of view. [...]  

Incorporating RSS feeds on your website

The standard RSS format is used on many websites to show news or updates in a compact format. Website visitors have the option of subscribing to RSS feeds in order to see new content without actually having to visit the subscribed website on a regular basis. For content providers, RSS feeds represent an interesting tool for forming connections with their readers. Since information in the RSS standard is available in a structured form, this medium can also be used in content syndication. [...]  

Genesis Framework: The performance-oriented basis for WordPress themes

Maybe you have already heard of the WordPress framework Genesis, since the basic theme offered by the American web service StudioPress is one of the most sought-after solutions in terms of template design. The Genesis child themes are also impressive. You can refer to this guide to examine the popularity of this product and the costs associated with its use. [...]  

Rich Cards: the new Google results format

In May 2016, Google launched the next big change to the appearance of its search engine results pages with Rich Cards. Given that more than half of searches on the world’s most popular search engine come from mobile devices today, it’s hardly surprising that the latest results format update is designed specifically for smartphones and tablets. So what do Rich Cards entail? And how can web operators use this new technology to enhance their chances of good Google rankings? [...]  

Creating a forum: the best options

Despite social networks such as Facebook becoming more and more popular, internet forums for free communities are still in as much demand as ever. Thanks to their exclusivity, traditional communication platforms maintain their place online and enhance numerous web projects. What are the possibilities for creating your own forum? [...]  

The fascination with AI: what is artificial intelligence?

Artificial intelligence is one of the most fascinating fields of research in the world today. It will undoubtedly alter our future like no other technology ever has before — this is one thing that all AI researchers agree on. The technology is already present in so many areas of our life. We discuss some of the secrets that surround artificial intelligence, the prospects, and risks involved in using it, as well as the role it plays in the online world; specifically search engines. [...]  

Web development: HTML5 puts Flash on the sidelines

Flash is an unpopular tool for good reason — security gaps, programming errors, and stability problems are rampant. Has any software been the focus of such heated security debates more often than Adobe’s multimedia solution? For years, Flash was the quasi-standard for all online animations but the Flash-era is almost at an end. Since version 5, HTML has offered native multimedia functions, rendering Flash more or less unnecessary. Following Apple’s example, Google is also now saying goodbye to the outdated technology. But this isn’t the first time that the software has been pronounced dead. This guide will explain why this time, it might be goodbye forever. [...]  

SQL Injection: Protect your database system

There are daily reports on how security gaps in applications are exploited – because hardly a day goes by without a new gap being discovered or a known gap being closed. One attack method, which has always been based on exploiting such weak points, is called SQL injection. But what is actually hidden behind the malicious database exploitation and how can you protect your database system from it? [...]  

RankBrain: the evolution of the Google algorithm

Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low when it comes to revealing its search algorithms but this time the company has been quite open. We explain how RankBrain works. [...]  

Web style guides – a detailed design concept for your website

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions as one single entity across all media – including their website and social media accounts. But what does this actually look like, and what information is essential for any good style guide? We’ll take you through the basics with the help of some style guide examples from established brands. [...]