Nonprofit organisations use advertising to successfully market their products. In contrast to profit organisations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own [...]
WordPress errors force website operators and visitors to recreate their content. Many people are familiar with the situation in which they want to visit a website, but instead WordPress only displays a white page. Luckily, there is a suitable solution for every typical WordPress error. You don’t need to be a professional to fix the most common WordPress problems. This 1&1 guide helps you quickly [...]
In the end, it is evident that personal data transfer to the U.S. will continue to be an uncertain field for companies. The transfer of data to the U.S. remains within the framework of the currently applicable regulations rather than a legal grey zone. The companies concerned are advised to closely monitor any developments in data protection law. At the beginning of 2017, the EU Justice Commission [...]
For the past 30 years, the file transfer protocol (FTP) has supported computer users with the transfer of data in TCP/IP networks. FTP servers enabled not only the upload but also the download of files, in which each access is controlled via a separate connection. In this Ubuntu FTP server tutorial, you’ll learn how to install, configure, and run your own server under the Linux distribution.
Finding the right translation app can be quite a challenge due to the ever-increasing choice available on the market. Which translator app is best when traveling abroad? We provide a detailed overview of the best translation apps for Android and iOS.
Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimisation of individual [...]
A content marketing strategy doesn’t just appear, but is rather the result of an intense analysis of goals, strengths, and content. Implementing the strategy requires a lot of personnel as well as finances. You design the content, write blog posts, produce videos, and put together whitepaper and e-books. After all this, you still aren’t finished. Nothing will happen if you don’t start promoting [...]
Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content [...]
For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimises the administrative effort needed for interactive websites. We present the most common types of [...]
If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.