E-Mail marketing trends 2018: 7 ideas for the New Year

To ensure that your newsletter campaigns continue to be effective in the future, you shouldn’t miss these e-mail marketing trends in 2018: more...

General Data Protection Regulation: new laws from 2018

On 25 May 2018 a new European law on data protection will take effect. However, many companies and website operators are unprepared for the new...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Nonprofit marketing: marketing for a good cause

Nonprofit organisations use advertising to successfully market their products. In contrast to profit organisations, however, they are not interested in big money, but in the successful outcome of their social project. Advertising for a good cause – that’s nonprofit marketing. However, there is still competition in this market. Here we explain what nonprofit marketing is, and how to make your own [...]   

The 10 most common WordPress problems and their solutions

  • CMS

WordPress errors force website operators and visitors to recreate their content. Many people are familiar with the situation in which they want to visit a website, but instead WordPress only displays a white page. Luckily, there is a suitable solution for every typical WordPress error. You don’t need to be a professional to fix the most common WordPress problems. This 1&1 guide helps you quickly [...]   

EU-US Privacy Shield: What the replacement for Safe Harbour means for us

In the end, it is evident that personal data transfer to the U.S. will continue to be an uncertain field for companies. The transfer of data to the U.S. remains within the framework of the currently applicable regulations rather than a legal grey zone. The companies concerned are advised to closely monitor any developments in data protection law. At the beginning of 2017, the EU Justice Commission [...]   

Ubuntu FTP server: How the setup functions

For the past 30 years, the file transfer protocol (FTP) has supported computer users with the transfer of data in TCP/IP networks. FTP servers enabled not only the upload but also the download of files, in which each access is controlled via a separate connection. In this Ubuntu FTP server tutorial, you’ll learn how to install, configure, and run your own server under the Linux distribution.   

Content analytics and measuring success right

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimisation of individual [...]   

Content promotion: maximum reach for your content

A content marketing strategy doesn’t just appear, but is rather the result of an intense analysis of goals, strengths, and content. Implementing the strategy requires a lot of personnel as well as finances. You design the content, write blog posts, produce videos, and put together whitepaper and e-books. After all this, you still aren’t finished. Nothing will happen if you don’t start promoting [...]   

Content marketing: tools for a smoother workflow

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content [...]   

Captcha: codes, images and puzzles for spam protection

For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimises the administrative effort needed for interactive websites. We present the most common types of [...]   

Multilingual websites in e-commerce: international SEO

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.