Content analytics and measuring success right

Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimisation of individual marketing measures are vital for achieving your targets. [...]  

Content promotion: maximum reach for your content

A content marketing strategy doesn’t just appear, but is rather the result of an intense analysis of goals, strengths, and content. Implementing the strategy requires a lot of personnel as well as finances. You design the content, write blog posts, produce videos, and put together whitepaper and e-books. After all this, you still aren’t finished. Nothing will happen if you don’t start promoting your content to target groups. If you want to be a successful marketer, you should know where and how to market your content. [...]  

Content marketing: tools for a smoother workflow

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content marketing tools out there that will help make your life that bit easier. [...]  

Captcha: codes, images and puzzles for spam protection

For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimises the administrative effort needed for interactive websites. We present the most common types of captchas, address the accessibility issue, and provide alternatives to traditional captcha technology. [...]  

Multilingual websites in e-commerce: international SEO

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark. [...]  

Storytelling: stories as online marketing measures

Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful campaigns that can be used as inspiration. [...]  

Encryption methods: An overview

E-mail, instant messaging, or voice-over IP: If you want to communicate over the internet, you should make sure that the data transfer process can be trusted. The same goes for the World Wide Web. With online banking and digital shopping, money transactions are increasingly being carried out online. Popular encryption methods like DES, AES, or RSA should guarantee the security of passwords, credit card numbers, and other sensitive data. But what do these cryptic abbreviations mean, and how does encryption work on the internet? [...]  

The best WordPress plugins of 2017

WordPress is particularly popular because it allows inexperienced users to create a fully functional blog or website relatively quickly. Even if you want to use the content management system for the realisation of complex web projects, that’s entirely possible too: With the appropriate WordPress plugins, the open source platform can easily be adapted to individual needs and expanded to include practical functions. [...]  

Alternatives to Docker: an overview of the container platform

Docker is currently doing very well for itself, but there are many forerunner technologies and competitor products following in the market leader’s wake. They also offer attractive alternative solutions for resource-saving virtualisation on an operating system level. We give you an overview of the most important options in the container industry, and introduce established container formats and virtualisation concepts. [...]  

Equip Raspberry Pi with a static IP address

Both the private Raspberry Pi IP address and the public IP address of the internet connection are constantly changing for most users. Such dynamic IP addresses aren’t practical for the use of a minicomputer. But if you want to use server software effectively on your Raspberry Pi, you need a static IP address for the computer in the local network. The internet access used to make the server accessible online also requires a constant address. This guide explains how to set it all up. [...]