A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and [...]
Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localiszing your advertisements and as a [...]
The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be short but there are lots of mistakes that can creep in which you’ll want to avoid. We show you here how to formulate [...]
DIY projects such as timers, remote controls, robots, and drones are becoming ever more popular. Knowledge of such things as electronics and programming, though, is fading into the background – thanks to ready-to-use, affordable components such as Arduino boards and minicomputers like Raspberry Pi. They allow for novices and amateur hobby craftsmen to obtain their own results quickly without [...]
The Uniform Resource Locator (short: URL) is one of the basic standard tools of the internet. URLs make it easy to uniquely identify resources on the internet and find their location. Internet users use webpage URLs to surf the web, follow hyperlinks or download files. The concept is based on a human tangible syntax that is automatically read out and interpreted by machines.
Programs and websites are based on comprehensive documents without which nothing would work: the source code. In this code, programmers and web designers determine how their application should function. So that you, too, can understand what exactly a source code is, we explain simply and clearly how it’s structured. Find out more about programming languages, compilers, and the framework of a [...]
Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Conversion rate optimisation (CRO) analyses websites and order processes and helps identify weak spots throughout the [...]
The container platform Docker offers native functions for the orchestration of containers in physical or virtual clusters. Docker also offers a tool for the deployment of multi-container apps with Compose. Thanks to the native swarm mode, you can scale complex applications by yourself on any number of Docker hosts. We show you how that works and offer comprehensive help in our tutorial for Docker [...]
"Error establishing a database connection": this WordPress database error can drive website operators and internet users mad! What do you do when your WordPress site displays this error message? We explain how to locate the error and which steps you need to take to fix it. Our instructions will help you to understand why this error occurs and what you have to do in order to make your website work [...]
REST (Representational State Transfer) plays an important role in the development of modern web applications. Part of the concept, which distinguishes itself from comparable solutions due to its demand for a universal interface, is an internal application structure that follows the HATEOAS approach. This article reveals what’s behind this acronym and why exactly HATEOAS is so important for REST.