PR nightmares: when complaints go viral

With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organisations. Dissatisfied consumers target social media channels to put pressure on companies and in a worst-case scenario, this can have an avalanche effect with even the potential to bring the organisation to its knees. Dealing with PR nightmares is, therefore, a central theme in crisis communication. [...]  

Keyword planner – using the Google AdWords tool for keyword research

Google provides SEO specialists with some invaluable services for keyword research, with the most important amongst them being the AdWords tool, the Keyword Planner. While the program was originally developed to generate keywords for Google ads, it’s also proved itself to be a useful tool for SEO keyword research – and above all, it can be used for free! So, what are the terms for its use, and how exactly does the Google Keyword Tool work? [...]  

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online shops can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems. [...]  

Get more from your own content with headless CMS

If you want to juggle more than one channel with your content management system, you’ll quickly reach the limits. A classic CMS offers many simplifications, but at the same time is limited with its design options. For this reason, content creators sometimes rely on another solution: a headless CMS. This separates the frontend from the backend so that different websites and mobile apps can be centrally provided with the same content. But how exactly does it function, and which benefits does it offer? [...]  

The best smart speakers: Google Home vs Amazon Echo

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers. [...]  

Geo-targeting: the regional optimisation of web content and how it works

Geotargeting is a unique way of directly addressing a target group using its geographical information. Many websites and applications used on mobile devices use the device data in order to locate their users. Knowing an individual user’s location allows website owners and app providers to tailor their content and advertising directly to the user in his or her respective region. But geotargeting does have its limits, namely the choice of available localisation methods and the possibility of anonymous surfing. [...]  

Bare metal server – dedicated hardware for high-level web projects

Bare metal – the latest product on the web hosting market evokes power from its name alone, and not for nothing: servers with this nickname focus on high-performance hardware. With a bare metal server, the user's access extends practically down to the bare metal. Software components based on this product are subject to user control and can be installed and configured according to individual requirements. But what are the advantages of such a hosting concept and when should website operators use bare metal servers? [...]  

HTTP Error “405 Method Not Allowed”: How to solve the problem

HTTP is indispensable as a mediator between the browser and web server: Both communicate with each other using the transmission protocol on the application layer by sending various types of messages. With an HTTP request, for example, the browser can request a resource or return its own data to the server. If one of these HTTP methods doesn’t work, error 405 (Method Not Allowed) occurs. But what exactly is behind this error message, which indicates a problem on the client side but actually concerns the server? [...]  

Branding: how effective are the best-known logos

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colours are the big winners. Find out here which companies you should strive to be like when it comes to designing an effective logo. [...]  

Image tools: A comparison of the best programs

Double is better, especially when it comes to data backups. Backups shouldn’t only contain important files like documents, tables, presentations, or videos. Generate a comprehensive storage image of your entire system with the help of image-based backup tools and completely restore it including configurations in the event of total failure. Find what makes a good image tool and which functions you shouldn’t do without in our comparison of the most popular applications. [...]