Keyword Planner: 5 alternatives to the Google tool

Google‘s Keyword Planner has already undergone numerous changes; new features have been added and existing features have been optimised. Since the end of 2016, the keyword-based tool has only had limited usability unless you have a larger AdWords campaign. Instead of obtaining exact values for the search volume of reviewed keywords, users of the free edition only get approximate range values that aren’t very meaningful for keywords with little search power. It’s time to look for a suitable Keyword Planner alternative. [...]  

WordPress shortcodes: how to make your project more dynamic

Thanks to simple installation and numerous extensions WordPress is the first choice for many when it comes to content management systems. One special feature that developers published with version 2.5 are the so-called shortcodes. This practical short command is linked with PHP script and makes it possible for authors or editors to easily implement dynamic content. [...]  

The best screenshot tools for Windows and Mac

What exactly is a screenshot? How do you create one? And how do the different screenshot shortcuts work when trying to create screenshots on Mac and Windows? Besides the built-in features on operating systems, what are the other, third-party options when it comes to screenshot tools? We’ll take you through our introductory guide to making screenshots and the best keyboard shortcuts and screenshot programs to help you. [...]  

CMS or shop software: what’s the difference?

Until recently, content management systems (CMS) and online shop solutions have been developing separately from one another, each with its own set of strengths. But the recently-developed umbrella term ‘content commerce’ shows that a merger is taking place, in which differences between both applications are becoming more and more blurred. How does this trend influence the development and the interplay of CMSs and e-commerce solutions? And which system is most suitable for your needs? [...]  

Creating a Raspberry Pi cloud server with owncloud

With ownCloud software, your Raspberry Pi can be used as a private cloud, performing the same kind of tasks as clouds from major providers such as Google, Amazon, and Dropbox. Cost-effectiveness is just one of many the benefits of creating your own personal cloud; another is the privacy and security of your data. This step-by-step Raspberry Pi cloud tutorial explains how to set up ownCloud. [...]  

IPv6: All about the new internet standard

IPv6 is the newest version of the internet protocols, and should overcome the central issues of its predecessors. Included in these issues is the impending shortage of IPv4 addresses as well as the violation of the end-to-end principle by the strict separation of public and private IPs. This article gives an overview of the functions of IPv6 as well as the structure and distribution of address space. [...]  

Marketing Basics: Native Advertising

Unlike traditional online advertisements, native ads are designed with both their target groups as well as the context in which they are to appear in mind. Native advertising is most commonly implemented within editorial contexts. Here, it’s important for ads to blend in with their natural surroundings as much as possible. And while this type of advertising needs to be labeled as such, it functions best when users aren’t able to immediately distinguish it from organic content. This is due to the fact adding value for the customer, and not promoting the brand nor the product in question, is the top priority. The overall goal is to increase brand recognition through positive user experiences. [...]  

Apache Hadoop: distributed storage architecture for data quantities

Are you looking to execute complicated computing processes with large amounts of data? This is exactly what the Big Data framework, Hadoop, focuses on. The open source Apache software offers a Java based frame with which various Big Data applications on computer clusters can be parallelized. Hadoop’s modular expandability, which offers users an enormous range of functions, is a particularly advantageous feature of this system. [...]  

What is gzip? – the compression tool in focus

If you want to optimise your website in terms of performance and usability, you need to know a thing or two about compression. Whether it’s the HTML pages, the embedded media content, or CSS and JavaScript files: compressing this data doesn’t just save valuable web space, but also improves your website’s average loading time. A useful tool is gzip, a compression process, which all current webservers can take advantage of. [...]  

Premiere Pro alternatives: free video editing software

Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there are a surprising amount excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, for social networks, or simply to have a bit of fun, here you can read about the best free video editors on offer. [...]