Log analysis: What the web server log reveals about your visitors

How many pages are accessed by a single user when they’re visiting your website? And which links or search queries did they use to lead them to you? To answer such questions, well-known web analysis tools like Google Analytics seem to be the only option. But the web server’s automatically generated log file also provides a solid foundation for user information. The following guide discusses the possibilities of log file analysis. [...]  

Newsletter subject line: how to make customers curious

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions. [...]  

What is MAC spoofing?

MAC spoofing is a method by which unique hardware addresses are masked using a Locally Administered Address (LAA) in the software. MAC spoofing can offer protection for your privacy when using public LAN or WLAN networks, but can also be used for illegal network activities. We explain to you here how MAC spoofing works and which settings in Windows must be accessed in order to change your MAC address. [...]  

Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can use the platform to curate their image and attract new potential customers to their website. In this guide, you can find a summary of the most important facts and features. [...]  

Thesis: The WordPress framework focused on SEO

The WordPress framework Thesis is appreciated in many different ways: some value the divergence of the theme kit whereas others evaluate it as an unnecessary complication when working on new layout templates for the popular content management system. Basically, the Thesis framework presents itself as an excellent parent theme solution, which can be enjoyed – despite its rather cumbersome start – thanks to new SEO features that have been implemented as well as effective design options. [...]  

How port scanning contributes to your system’s security

It’s easy to lose track of all the different programs that are responsible for inbound and outbound data traffic. Networks hosting a large number of computer systems that are constantly communicating with online services often require technical backup. High-performance tools check the activities of various applications or computers and can close existing security gaps. Using port scanners is one common approach. [...]  

The inverted pyramid: how to optimise your writing style for online reader behaviour

We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this is, and how you can use it to improve the content on your website. [...]  

Ransomware, adware, etc. – how can you protect yourself?

The internet is a playground for cybercriminals and fraudsters – for many, this is an annoying and frightening reality. The threats from unwanted software range from harmless advertising to trojans, which can paralyse complete computer networks. The forms of malicious software or malware are diverse, the countermeasures often very simple. In our article, you can read about how ransomware, spyware, adware, and scareware differ, and how you can effectively protect your computer. [...]  

Bonjour: What’s behind the zeroconf implementation

Manually organising a large local network can be a nerve-wracking and very complicated matter. Without your own DHCP and DNS servers to support you in the distribution of addresses and name resolution, all IPs would have to be entered manually and also updated independently if changes are made in the network. Zeroconf implementations like Bonjour, which connect network components almost without necessary configurations, often prove to be a useful alternative. [...]  

WordPress migration: steps for a successful server migration

There is much more going on behind WordPress blogs than the average visitor is aware of. In addition to texts, pictures and other graphics, it is primarily the behind-the-scenes aspects like plugins and user settings that make the site what it is. All of these features have to be taken into account when migrating from A to B. Thanks to tools like migration plugins, moving your WordPress blog to a different server is now a manageable feat, even without professional support. [...]