Artificial intelligence has fascinated us for centuries: Countless books and films about robots and computers that behave like (or not like) humans testify to both the enthusiasm and concern we have for artificial intelligence. But how do machines get so smart? We explain how machine learning works, where it is already being used, and how self-learning systems can revolutionise the world of [...]
In the digital age, it’s normal for data from small and medium-sized companies to grow to unmanageable amounts. Data mining tools are used to extract desired information from data sets. These extract recurring patterns from the data and make them available to marketers and statisticians. We have compared the most important data mining software and show where their strengths and weaknesses lie.
Do you find that lots of the traffic that arrives on your site comes from suspicious sources? There’s no need to worry since website operators encounter inconsistencies in reports from analysis tools (such as Google Analytics, Piwik, or etracker). The reason: referral spam falsifies visitor statistics. Learn how hackers can manipulate referrer information and traffic data, as well as which [...]
Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers.
Geotargeting is a unique way of directly addressing a target group using its geographical information. Many websites and applications used on mobile devices use the device data in order to locate their users. Knowing an individual user’s location allows website owners and app providers to tailor their content and advertising directly to the user in his or her respective region. But geotargeting [...]
Website optimisation is more than just SEO: throughout your efforts to optimise your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing [...]
Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualise sets of data. With Google Data Studio, you can summarise data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.
Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This [...]
What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimise your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using [...]
Website usability tests are a common method of optimising your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analysing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimisation.