Social media

Instagram stories vs. Snapchat stories: is Instagram Snapchat’s biggest competition?

When comparing ‘My Story’ by Snapchat with Instagram’s new story feature, several similarities immediately become apparent. With the addition of stories, Instagram has extended its range of functions to include a clone of Snapchat's signature feature. But they didn’t stop there: Instagram has swiped a whole host of features from Snapchat in order to establish itself firmly as the largest competitor to Snapchat. [...]  

Buying followers: is it worth the investment?

Fans, followers and likes – these are the currency of social media. But building an active and loyal following on Facebook, Instagram, etc. isn’t always easy - huge competition means it can be hard to attract people to your page. For that reason, buying followers and likes can seem an enticing option. Unfortunately it’s one which rarely proves to be the key to long-term success. [...]  

How to get Instagram followers – our top tips

Facebook’s subsidiary Instagram is growing in interest for companies. And when you consider that it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favourite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get more Instagram followers? We’ll show you with our collection of Instagram tips. [...]  

Influencer marketing: finding authentic brand ambassadors

Some are presenting beauty products on YouTube, others are sharing health tips on Instagram: (video) bloggers are the biggest new opinion makers online and have a huge influence over their fans and followers. The fact that their posts often feature links to shops and brands is no coincidence. Companies use influencers with a strong online presence to promote their brand or products to a built in fan base. Find out more about how influencer marketing offers you the chance to profit from the reputation and reach of a popular online figure. [...]  

Making money on YouTube – turning a hobby into a job

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you? [...]  

What are the best alternatives to Facebook?

We once used phone calls and text messages to carry out all our communication, now our private conversations are largely digitalized and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But because all our private communication now takes place over these digital channels, we now need to think more about our data protection and privacy settings. Facebook, the kingpin of social media, has been constantly criticized in this regard – so we’ve compiled a list of alternatives to Facebook for users who have had enough. [...]  

The best YouTube alternatives at a glance

The overview shows that all four of the featured YouTube alternatives have found their niche: while Dailymotion is still the closest to YouTube’s principle, Vimeo distances itself from its competitors with its high-quality and artistically ambitious content. Flickr is primarily for uploading and sharing photos, but has now branched out to allow short videos. Vevo’s platform only accepts music videos, but is also a way for artists and musicians to get their work recognized by a wider audience. All four YouTube alternatives are good in their own way and address different target groups with different strategies. Many providers have taken the leap and are now available on mobile devices and on gadgets in people’s living rooms – corresponding applications are provided by all, even if some features aren’t as developed as others. [...]  

The best alternatives to Skype: 13 free applications for video calls

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is by far the leader of the pack. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market, which are also available free of charge. Some of these programs even boast extra features that can’t be found with the market leader. But which of them are really the best Skype alternatives? [...]  

PR nightmares: when complaints go viral

With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organizations. Dissatisfied consumers target social media channels to put pressure on companies and in a worst-case scenario, this can have an avalanche effect with even the potential to bring the organization to its knees. Dealing with PR nightmares is, therefore, a central theme in crisis communication. [...]  

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with the college football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data with its parent company Facebook, which is turning off its services. So what good WhatsApp alternatives are there to choose from? Here are our top 5. [...]