Social media

Social media tools

In the world of social media marketing, the key to commercial success is a balancing act. A like here, a share there. Increasing your Twitter follows is an art form in itself: combining regular updates with engaging content that is of interest to your target group. Social media tools can help to break this daunting task into manageable chunks. [...]  

Instagram for businesses, part 2: strategy and planning

Find success on Instagram! When unknown faces can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures – to gain long-term followers and interactions takes hard work and a lot of planning. So if you want your corporate Instagram to get off the ground, you need to start with the right content strategy. [...]  

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data with its parent company Facebook, which is turning off its services. So what good WhatsApp alternatives are there to choose from? Here are our top 5. [...]  

Snapchat Spectacles: Glasses with a camera function?

Snapchat Spectacles are becoming more and more popular but are also polarising the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticise the glasses due to the fact that they allow people to be filmed without their knowledge or permission. But just how exactly do the Snapchat glasses work? [...]  

Instagram for business, part 1: What is Instagram?

A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of the reach potential of this social media platform and incorporate it into their marketing plan. This guide offers all the important information you need to get started with the photo sharing app. [...]  

What are the best alternatives to Facebook?

We once used phone calls and text messages to carry out all our communication, but now our private conversations are largely digitalised and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks. But because all our private communication now takes place over these digital channels, we now need to think more about our data protection and privacy settings. Facebook, the kingpin of social media, has been constantly criticised in this regard – so we’ve compiled a list of alternatives to Facebook for users who have had enough. [...]  

Instagram for business – part 3: measuring success

Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. But there is still quite a bit of uncertainty with this social network, where everything revolves around having the perfect picture. In reality, many businesses have no idea how successful their campaigns are. The potential for optimisation often goes untouched, and the followers that have taken so much effort to gain, begin to disappear. Anyone who wants to avoid this happening should keep a very close eye on their account – with the new Instagram Insights and/or a special Instagram monitoring tool. [...]  

Snapchat followers: How do I give my channel more range?

Snapchat is only accessible via an app. This can make it difficult to extensively promote your account’s content and gain more followers on Snapchat – especially if part of your target group isn’t already on Snapchat and has to first install the app to visit your channel. But while the promotion of social media channels on other platforms such as Facebook or Instagram is easier, there are several proven strategies for getting more Snapchat followers to your Snapchat channel. [...]  

8 tips for Facebook advertising success

Over the last few years words like ‘likes’, ‘followers’, and ‘to google’ have become a part of our everyday vocabulary. For those working in marketing, these terms have become a new type of virtual currency, and they are minted, traded, and evaluated on the world’s largest social media platform, Facebook. But there’s more to success in Facebook advertising than merely collecting fans and likes. [...]  

Why there’s no way around social media monitoring

The beginning of all social media efforts: running a critical inventory on your company or business. How well known is my brand within the biggest social networks? In what context do mentions of my products or services arise? On which platforms do these discussions occur? Social media monitoring (SMM) can deliver valuable information on this front. Different tools can assist you in keeping track of the competition, various target groups, customer opinions as well as your own entries. Monitoring software additionally reveals influencers and multipliers needed for a successful SMM strategy. [...]