Piwik in the WordPress dashboard: Web analysis directly in the CMS

As an operator of an internet site, you will, of course, be interested in tailoring your website to the needs of your users in as much detail as possible. To be able to do this, it’s helpful to find out as much as you can about the behaviour of your visitors. Web analytics programmes make this possible. Many people have only heard of Google Analytics and don’t know about the advantages that other web tracking programmes have to offer. Piwik is a particularly significant alternative. The tool is easy to set up and can easily be connected to WordPress via a plugin. [...]  

Cash inflow and outflow, simply explained

As the tax return deadline approaches, businesses are faced with a major challenge: They not only need to communicate their tax returns to the HMRC, but also their previous year’s profits. Small businesses, self-employed individuals, and freelancers need to take the cash inflow and outflow principle into account when calculating their profit. But what exactly does this mean? This guide will help you through this element of cash-basis accounting. [...]  

Legal requirements for cash registers

Whether you are operating an open cash register, an electronic cash register with a print drive, or a modern PC cash register, your records are subject to the same legal requirements. Our article provides an overview of the different types of cash registers available, and outlines the legal requirements their records must adhere to. [...]  

Required components and information for a proper invoice

Only proper invoices are approved by the HMRC. If the invoice is incorrect or incomplete, you forfeit your right to tax deductions, among other consequences. To avoid this, make sure that you always meet the minimum invoice requirements. This quick guide explains what information and components are mandatory on your invoices, what can and can’t be omitted, and which special rules you should pay attention to when invoicing. [...]  

Behavioural targeting: tailored advertising on the internet

In the world of advertising, behavioural targeting is the method used by advertisers to record surfing behaviour of potential customers, with the aim of categorising visitors into key demographic groups. Website owners can create profiles based on users’ interests, preferences, and motives. This information determines the ad campaigns presented to the user, simultaneously reducing scattering loss and saving advertising costs. Beneficial to both the advertiser and the consumer, relevant advertising is no longer a nuisance. However, due to data security concerns expressed by the online community, certain countries now have strict guidelines for the legal implementation of targeted advertising. [...]  

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which traditional sources of income should you consider? [...]  

Impairment test: what is it and when is it needed?

With impairment tests, IFRS has created an accounting standard that allows companies to create more binding balance sheets. They can therefore represent impairments correctly in annual financial statements and minimise falsifications. But when are these impairments tests used and what purpose do they serve? There is also some confusion surrounding the topic of goodwill! [...]  

Cash flow accounting: Cash flow statements easily explained

Cash flow statements provide the recipients of quarterly or annual financial reports with an overview of the company’s use of funds. They help investors assess their financial and economic situation. Depending on the company’s focus, preparation of the cash flow statement must comply with the requirements laid out by the FRC and in the IAS 7. In this article, we give you a short introduction into the accounting practice. [...]  

The most popular alternatives to Google

Numerous companies and nonprofit organisations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to appeal to more and more users, meaning that website operators should take these alternatives to Google seriously. [...]  

HPKP: What is behind the public-key pinning extension for HTTP

SSL/TLS certificates play an increasingly important role in the transmission of sensitive data. They guarantee that data packets reach the desired addressee without any detours. Problems only arise when internet users are deliberately redirected by invalid certificates from dubious certification bodies – a scenario that can be prevented using so-called HTTP public key pinning (HPKP). [...]