Search engine marketing

SEO ranking factors 2016: the Searchmetrics study at a glance

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for you. Considerable changers are afoot in how google operates. [...]  

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s search engine ranking with external links. This approach also features its own unique set of measures that, when properly used, allow website operators to rise up in the search engine result pages (SERPs). [...]  

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorized practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign. [...]  

The AdWords Quality Score: factors and effects

Google is the most popular search engine in the world and a highly effective advertising platform. One reason is how well Google carries out quality evaluations for each ad in its network. In order to present users with the advertising that’s most relevant to them, the AdWords Quality Score was created on a keyword level. But what exactly is this Quality Score? [...]  

YouTube SEO: ranking factors and optimization tips

There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimized – increasing your ranking and helping you gain viewers. [...]  

Advanced web search with Google operators

Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialised commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable information from Google operators that they can use to optimise their site for search engines. [...]  

The most important SEO plugins for your browser

Before a website can be fully optimized for search engines, website operators must first see which areas have room for improvement. Analysis and evaluation of link profiles, meta tags, PageRank and many other factors is part of everyday life for SEO specialists. With the help of a variety of SEO tools, you can save yourself a lot of time and stress in SEO. Many of the best tools come as practical SEO plugins for browsers. Here’s a selection of our favorites. [...]  

Content is king: how content marketing works

Informative, creative, and adapted to the users’ needs: that’s how all advertising should be. But in reality, it’s a different story. People have grown sick and tired of traditional marketing methods, having developed the ability to ignore even the most aggressive forms of advertising. The solution: offer the customer information and high-quality content in order to transform them from a reader into a customer. In short: try content marketing. [...]  

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines. [...]  

10 tips for optimising your SEO content

What distinguishes good SEO content from average website content? Why is it so important to optimise SEO texts on your homepage for search engines? These ten tips on topics such as keyword optimisation, duplicate content, and internal links show you how to customise your site content to meet the demands of the modern web search. Don’t forget that a good writer first writes for the reader and then for the search engine. [...]