Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Content delivery network: a look at the SEO advantages

Content delivery networks (CDNs) provide website owners with a global web of servers. Depending on from where a user accesses a website, the closest server will respond and deliver the site’s static content as fast as possible. Although the user will not notice any of this, they undoubtedly benefit from the shorter loading times and optimal availability. Given that loading time and performance are [...]   

The fascination with AI: what is artificial intelligence?

Artificial intelligence is one of the most fascinating fields of research in the world today. It will undoubtedly alter our future like no other technology ever has before — this is one thing that all AI researchers agree on. The technology is already present in so many areas of our life. We discuss some of the secrets that surround artificial intelligence, the prospects, and risks involved in [...]   

RankBrain: the evolution of the Google algorithm

Google is the search engine of choice for an overwhelming majority of internet users around the world. Around 3 billion user requests are answered each day by the market leader. This is partially thanks to a self-learning AI system known as RankBrain. Normally, Google lays low when it comes to revealing its search algorithms but this time the company has been quite open. We explain how RankBrain [...]   

Social media tools

In the world of social media marketing, the key to commercial success is a balancing act. A like here, a share there. Increasing your Twitter follows is an art form in itself: combining regular updates with engaging content that is of interest to your target group. Social media tools can help to break this daunting task into manageable chunks.   

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realised as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analysing a business idea’s market potential in advance, and therefore testing the project’s perspective [...]   

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialogue boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and [...]   

Lead management: Lead routing – part five

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, [...]   

VLC alternatives: which media player is right for you?

VLC is the most popular program when it comes to playing music and videos. The tool opens almost every file and is installed on most computers. But what are the alternatives to VLC, and are they worth it? Our guide will help you find the right program for your needs if you’re looking for more than a simple media player.   

Dialogue marketing – finding success through interactive customer relationships

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques, [...]   

Instagram for businesses, part 2: strategy and planning

Find success on Instagram! When unknown faces can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures – to gain long-term followers and interactions takes hard work and a lot of planning. So if you want your [...]