Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

MOOC – the online education platform

MOOC opens the door to a new era of learning. Massive open online courses give everyone with internet access the opportunity to receive education at...

How to become an influencer

Influencers are modern, digital trendsetts whose YouTube videos and Instagram posts are viewed, shared, and liked millons of times. These people are...

Google Maps alternatives: What map services are there?

People all over the world use navigation apps on a daily basis to look for information and get to destinations safely. Google Maps, the map service by...

Bing ads: tutorial for the Microsoft search engine

When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful.

Interactive content: basics, tips, and tools

Successful websites are increasingly characterised by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

Social selling: business relations on the social net

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for...

PR nightmares: when complaints go viral

With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organisations. Dissatisfied consumers target social media channels to put pressure on...

Keyword planner – using the Google AdWords tool for keyword research

Google provides SEO specialists with some invaluable services for keyword research, with the most important amongst them being the AdWords tool, the Keyword Planner. While the program was originally developed to generate keywords for Google ads, it’s also proved itself to be a useful tool for SEO keyword research – and above all, it can be used for free! So, what are the terms for its use, and how...

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online shops can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

The best smart speakers: Google Home vs Amazon Echo

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers.

Geo-targeting: the regional optimisation of web content and how it works

Geotargeting is a unique way of directly addressing a target group using its geographical information. Many websites and applications used on mobile devices use the device data in order to locate their users. Knowing an individual user’s location allows website owners and app providers to tailor their content and advertising directly to the user in his or her respective region. But geotargeting...

E-commerce platforms: online store software comparison

Choosing the right e-commerce platform for your online shop can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and...

Content marketing in B2B: strategies, opportunities, and challenges

Content marketing has arrived in the B2B sector. However, a successful B2B content marketing strategy differs fundamentally from those used by B2C companies. The target group is demanding, potential customers are most likely specialists in their field of expertise, and they make their decisions based on facts, figures, and pragmatic principles. This poses very specific challenges for B2B content...