Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year....

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing...

Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

The best Google Analytics alternatives

Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. There’s a great selection of web analytics tools – we will examine applications with similar...

The best Google AdSense alternatives

More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...

Buyer personas: get to know individual customers better

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you've been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put the focus on them. Creating concrete buyer personas helps to ensure that your carefully planned-out marketing measures...

Pinterest and Instagram: comparing two image-sharing networks

The success of the image-sharing networks, Pinterest and Instagram, shows the significant marketing potential of social media. Since their launch in 2010, the two platforms have established themselves as big players in both the British market and worldwide. However, business owners considering these platforms for marketing campaigns should be aware of their differences in order to assess whether...

Social media marketing: using likes to your advantage

There’s more to social media than cat videos and holiday selfies. Over the past few years, marketing managers have discovered the great potential of different social media channels. Almost every business uses Facebook as a marketing platform, and many have discovered that this social network is about more than just managing the business’ image and strengthening a brand name. Social media marketing...

Real-time advertising: the main participants

Many businesses see banner advertising as one of the least appealing and innovative forms of online advertising, but display advertising has continued to develop in recent years. Thanks to real-time advertising and real-time bidding, a new audience can be reached, which advertisers should take advantage of. All it takes is a few milliseconds for lots of components to come together and display...

Web Page tagging: gathering data through code

Those who use Google Analytics know how valuable the data is that this web service is able to deliver. In order to hold your own against the likes of your competition, monitoring your website visitors is an indispensable task. But which techniques make these data gathering tools so useful? We’ll introduce the concept of web page tagging and let you know how it works.

Marketing to go: mobile advertising

To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...

Social media marketing: success with Facebook ads

With millions of daily users, Facebook is not only the world’s largest social network, but it has also transformed itself into one of the most effective platforms for online ad campaigns. By adjusting the settings, fan page administrators are able to influence which user groups their Facebook ads reach. With the ad manager, different campaigns can be started and, thanks to targeting methods,...

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.