Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Startup funding: tips on corporate financing and promotion

If you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup centers, and other investors. Long-term subsidies that last two or more years are not a rarity in the startup industry. Learn [...]   

How to make your online store legally watertight

In recent years, many online shops received warnings due to not properly adhering to website legalities. Given the growing number of online businesses, it’s not surprising that companies are now springing up specialising in identifying legal violations who then fine the operator. If you want to start up your own online store, you need to make it and the products on offer legally watertight. If you [...]   

The right legal status for your online store

Your online shop starts with an idea, but you need more than that to get your business off the ground. No matter which products you want to offer online, you still need to put in the same amount of effort to get your business going. Many decisions need to be made between your initial idea and your first customer’s purchase. One of the first hurdles is choosing the correct legal structure.   

Lead management: Lead generation with social media – part six

Social media platforms such as Facebook, Twitter, and LinkedIn are becoming increasingly important in everyday life. These social networks aren’t solely being used for sharing personal content, opinions, images, and messages with friends and relatives, but are increasingly being used as an important source of information and news. Social media platforms are an integral part of personal [...]   

Lead management: Lead scoring – part four

All leads aren’t the same, which each marketer will realise sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorised. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorise and prioritise all leads so that you can invest your time [...]   

Lead management: Lead generation – part two

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management, [...]   

Reputation management: How to show your best side

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online [...]   

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which [...]   

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalisation has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what [...]   

Video marketing – Content marketing 2.0

Online video marketing is an increasingly popular form of advertising, which can be easily integrated into social media channels. This article explains what you need to consider in order to enrich your campaign with video marketing. These helpful tips for video marketing on the five most popular social media platforms will help you to decide which strategy is best for you.