Selling online: the top English-speaking online marketplaces

You want to sell online – but where? If you don’t want to be entirely responsible for your own online shop, then you should offer your products on...

MOOC – the online education platform

MOOC opens the door to a new era of learning. Massive open online courses give everyone with internet access the opportunity to receive education at...

Google Maps alternatives: What map services are there?

People all over the world use navigation apps on a daily basis to look for information and get to destinations safely. Google Maps, the map service by...

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender...

Writing a business plan: here’s how to plan your venture

Before a business idea can be implemented, it is necessary to create a business plan. This serves as the founder’s roadmap, and summarises all necessary information about planning and finances. However, the business plan is also highly relevant for investors as well as potential financial and funding institutions, since it is a decision-making factor for loans and grants. Due to its importance and...

How do you edit a PDF document?

Intended as read-only, editing a PDF file isn’t always completely straightforward. If you don’t have the original file, you need a programme to help you edit. Free or paid, online or offline: the internet offers a variety of alternatives. Although not all editors function in the same way. Here’s an introductory overview of the various applications out there and how to use them.

A comparison of TV sticks: Smart TV made simple

TV sticks are used to stream videos, music, or other content and can be found in many modern households. For many owners of an older TV model, they are the cost-effective alternative to a new smart TV. Installing TV sticks is extremely simple: Once the user has connected the device to the TV set and connected to the Internet, streaming can start – either through the stick itself or the device...

The best crowdfunding sites – a comparison

Crowdfunding sites allow artists and start-ups to collect donations for their projects. Instead of relying on large investors, you place your trust in a donations-based financing concept, which operates on small donations by lots of individuals. In return, you reward your backers with updates about your developing project, as well as sending them a small thank you gift in return – although this is...

Amazon Echo upgrade: the best Alexa Skills

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a personal assistant who can coordinate your everyday life, if you want it to. But not all of the 10,000 additional...

Unique selling propositions – a product’s distinguishing features as the new recipe for success

You should always advertise your products or services in such a way that your customers will not want to purchase them anywhere else. Whether the offer relates to a special product, a new technology, or a unique service, you must establish a unique selling proposition (USP). To truly benefit from this special feature, you must make it visible by means of marketing. However, because the competition...

Deleting my PayPal account – what do I need to know?

You do not have to provide any reasons to delete your PayPal account: If you find that you do not need or want to use your account anymore, then that’s enough to delete it. To do this, you don't even need to contact the service team directly, because in your profile settings you’ll find the option to delete your PayPal account quickly and easily.

Excel if-then: how the IF function works

Excel’s if-then statement is one of its most helpful formulas. In many situations, you can create a logical comparison: if A is true, then B, otherwise C. To use this useful if-then formula in Excel, you first need to understand how it works and precisely how to use it. For example, which syntax rules does the IF function follow, and how can you extend the formula?

Faster with Excel: the VLOOKUP function explained

It can often be incredibly time-consuming to search for a specific entry in an Excel table by hand, which is where VLOOKUP comes into play. This practical function allows you to find the exact value for a specific search criterion. The VLOOKUP function is indispensable for managing price lists, members directories, and inventory catalogues. To ensure you can benefit from this practical function,...

B2G – business-to-government

In the course of setting up a business, there is no way around important authorities such as the tax or HMRC. But a relationship to the tax returns office need not just be a purely functional one – sometimes, it is possible to enter into a business relationship with these authorities too. This kind of business relationship between companies and authorities is called B2G (business-to-government).