Online sales

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realised as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analysing a business idea’s market potential in advance, and therefore testing the project’s perspective resonance and profitability. [...]  

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialogue boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane is 1998. [...]  

Lead management: Lead routing – part five

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing, the qualified lead is passed on to the sales department. [...]  

VLC alternatives: which media player is right for you?

VLC is the most popular program when it comes to playing music and videos. The tool opens almost every file and is installed on most computers. But what are the alternatives to VLC, and are they worth it? Our guide will help you find the right program for your needs if you’re looking for more than a simple media player. [...]  

Lead management: Lead scoring – part four

All leads aren’t the same, which each marketer will realise sooner or later. It’s not the mass of contacts that make a successful lead management campaign, but also how they’re categorised. Lead scoring models are used to find out which contacts are the most promising i.e. which are more likely to make a purchase. They help to categorise and prioritise all leads so that you can invest your time and energy in the right contacts. [...]  

Dialogue marketing – finding success through interactive customer relationships

Dialogue marketing is about opening a conversation with consumers. Unlike mass marketing techniques, dialogue campaigns are adapted to cater to the interests and needs of individual customers. In order to build and retain positive customer relationships, companies are now using a range of communications channels to generate consumer reactions. These include traditional direct marketing techniques, such as pre-addressed advertising letters and telemarketing. However, e-commerce has generated more opportunities to engage with customers through highly interactive online channels. [...]  

Lead management: Lead generation with social media – part six

Social media platforms such as Facebook, Twitter, and LinkedIn are becoming increasingly important in everyday life. These social networks aren’t solely being used for sharing personal content, opinions, images, and messages with friends and relatives, but are increasingly being used as an important source of information and news. Social media platforms are an integral part of personal communication and are now crucial to the marketing mix and therefore an option for lead generation, which is often underestimated. [...]  

Lead management: Lead nurturing – part three

Was your lead generation campaign a hit? Congratulations! You achieved your goal of getting potential customers interested and made the first important step in the lead management process: establishing contact. Sending this contact immediately to the sales department would be a big mistake, since most potential customers wouldn’t be ready to discuss specific offers at this stage. This is when lead nurturing comes into play: maintaining contacts and further qualifying leads with content that is tailored to them. [...]  

SoundCloud alternatives for musicians and producers

SoundCloud is the market leader for online music services tailored towards musicians looking to publish their work online for free. With its huge reach and great selection of top names, SoundCloud is certainly one of the best places to market your songs. But there are other platforms that are popular too. Some alternatives to SoundCloud including Bandcamp, Mixcloud, and hearthis.at offer special advantages that might even mean you will soon prefer their service to that of the market leader. We’ll look at the most popular ones and compare them to SoundCloud. [...]  

What are the free Microsoft Word alternatives?

Without a doubt, Microsoft Word is one of the most popular computer programmes in the world. Practically everyone who’s written a text on a computer has used Word to do so, and the majority of companies work with the programme. Despite the high number of users, the programme doesn’t come cheap. The price can prove a hurdle, especially for private users – so many look for alternative solutions. What are the free alternatives to Microsoft Word? [...]