Online sales

The best alternatives to PayPal a glance

The conveniences of online retail have helped the sector gradually chip off traditional retailer’s market share over the past decade. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems have been heavily dominated by one industry heavyweight: PayPal. But not everyone’s enthused by this payment method, having been criticised for both security as well as data protection issues. Fortunately, there are plenty of PayPal alternatives out there. We’ll introduce a few here. [...]  

Augmented Reality: how Pikachu helps e-commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce realm as well. Find out more on how this industry stands to profit from the exciting developments most recently popularised by the likes of Pokémon Go. [...]  

Second screen: when one just isn’t enough anymore

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this channel to their advantage as a means of winning over potential customers. Find out how the wall between TV and online advertising is being torn down and what challenges may lie ahead for this new medium. [...]  

Marketing Basics: Native Advertising

Unlike traditional online advertisements, native ads are designed with both their target groups as well as the context in which they are to appear in mind. Native advertising is most commonly implemented within editorial contexts. Here, it’s important for ads to blend in with their natural surroundings as much as possible. And while this type of advertising needs to be labeled as such, it functions best when users aren’t able to immediately distinguish it from organic content. This is due to the fact adding value for the customer, and not promoting the brand nor the product in question, is the top priority. The overall goal is to increase brand recognition through positive user experiences. [...]  

Netflix alternatives: the best online streaming portals

Netflix is an institution as far as streaming films and shows is concerned. And when it comes to their original programming, the label ‘Netflix Original’ has practically come to stand as a quality guarantee. But there are a number of Netflix alternatives that also offer either original programming, better value for money, or a greater selection of movies and series. In this guide, we’ll discuss the most popular alternatives to Netflix. [...]  

Advertorials – The king of native advertising

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with full-on adverts: As an advertiser, you have to stick to certain rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – i.e. : labelling requirements. We answer all and any other questions in our guide. [...]  

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialog boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and Lane is 1998. [...]  

Personal branding: how to market yourself online

The principle of self-marketing is best known as a tool used by celebrities. But while almost all of us post regular photos and updates on social networks, only some are using these tools to create an image for themselves as a means of helping their career. This process is known as personal branding. But how do you set about building a brand for yourself? Our introduction to personal branding will guide you through the steps. [...]  

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online marketing principles, you can at least avoid the typical rookie mistakes. [...]  

Free alternatives to Microsoft PowerPoint

It doesn’t matter whether you’re in school, at university, or in an important workplace meeting: a professional presentation can support any point you are making and help give the speaker a clear background to visualize ideas, plans, and perspective. When it comes to the software for this presentation there’s one household name that stands out: Microsoft PowerPoint. But there are numerous free alternatives to this slideshow giant. And in certain instances some of these alternatives to Microsoft PowerPoint offer extra room for creativity and finesse. Here are our top 7. [...]